1. ART FOR SELF DISCOVERY AND
HEALING
(ASH)
FINAL SUBMISSION
THE THINK TANK
TEAM MEMBERS:
AFRAH ZUBAIR
FARAH AFTAB
MUNEEB SIDDIQUI

2. Company Overview
• ASH would be an institute whose goal is to
help make art and healing one.
• ASH would be a center for stress relief using
art as its primary medium.
• Would be located in Karachi, Pakistan

3. Our Moto
Art for Life!

4. Vision:
To contribute towards a more productive society
by providing a medium for fun and stress
relief.

5. Mission:
To provide art facilities including equipment,
guidance and appropriate programs that will
engage our customers in activities that will
help in stress relief.

6. Strengths and Core Competencies
• A formal training center that would
institutionalize the concept of stress relief
through art activities.
• A unique concept which has not yet been
tapped into.
• Flexibility to provide a variety of art facilities
to cater to different customer needs.

7. Goals & Objectives
ASH formerly has three goals.
1) Bring together and educate people who haven’t yet
explored art as a medium of stress relief.
2) To provide our customers with a platform to
perform variety of art activities.
3) To make these activities a tool for releasing stress
and enhancing learning.

8. Our Focus
We are more interested in the art as a healing
agent, and the creative process as a primary
healing tool.

9. Core Operations
• ASH will provide membership to interested
individuals.
• A fee of PKR 3000/= would be charged for a six week
course. Classes would be held twice a week for 2
hours each.
• The members can select from a variety of activities
and time slots based on their need and interest.

10. ACTIVITIES
ASH will provide the following art related activities:
• Arts & Crafts
• Painting
• Sculpture & Handwork
• Music
• Photography
• Graphic & Visual Designing
• Dramatics
• Dance

11. Benefits of Art
Other than release of stress, these art activities
would also facilitate in the process of imparting skills
like leadership skills, communication skills, give them
the platform to socialize and facilitate in team
building process.

12. “It is through Art and through Art only that
we can realize our perfection; through
Art and Art only that we can shield
ourselves from the sordid perils of actual
existence”
Oscar Wilde

13. Positive Implications:
ASH is a center built to provide people a platform to vent out
and release their stress and frustration through various art
related activities.
Member of ASH center can use various form of art, offered by
the center, to express their feelings in the most unique and
artistic way.
This will enhance their skills and abilities and also facilitate
their developmental process.

14. Benefits Of Different Art Forms
Painting gives you a medium to channelize
your inner thoughts. It helps to cure the
illnesses of the society.
Photography gives you a path to explore the
beauty of the nature.

15. Music is the food for soul. We are also
launching music classes in which we make you
learn all the possible instruments available
through which you can even start up your own
music bands

16. Drama is more related to expressing yourself
through body language as non-verbal
communication is far more important than
verbal communication

17. Overall Benefits?
• In a nutshell the art activities offered would
benefit the society by giving people a
constructive way to spend time while also
relieving the stress in their lives.
• Stress it has been noted negatively affects the
quality of life of people.

18. “Without art, the crudeness of reality
would make the world unbearable.”
George Bernard Shaw

19. How Is The Idea Unique
• Recreational activities have all been well catered to
by different clubs gyms and societies.
• But art yet remains to be a mainstream activity done
just for the fun of it.
• ASH combines the two elements of recreation and
art to bring an entirely new product to the market.

20. “A work of art is the unique result of
a unique temperament”
Oscar Wilde

21. Thank You