Measurable List Marketing Understanding List Buyer Behavior (List Brokers) Review List Seller Techniques (List Managers) - Email Blasts - Search Engine Optimization - Space Advertising - Contextually Targeted Search - List Research Positioning & Highlighting - Broker Meetings - Sales Calls (Seasonality, Test Follow-Up) - Direct Mail - Lead Generation Programs - Projecting List Rental Outcomes (Return on Investment) - Start With Best Fit For Broker Buyer Behavior (BBB) - Build Projection Model - Sample Template: http://www.nextmark.com/cta - Apply Historical Data - ROI Scenario Analyses - Test Program(s) and Apply Actual Results To Projection Model

7. List Sellers’ Techniques Space Ads Email Blasts Search Positioning & Highlighting Direct Mail Flyers Contextual Search Broker Meetings SEM/SEO Lead Generation Sales Calls Featured Lists What’s Measurable ? Web Analytics

10. Demonstration ROI Calculator Go To NextMark http://www.nextmark.com Sell Mailing Lists Put Your Lists on Top List Search Example Go To marketing INFORMATION network http://www.minokc.com/ Free List Finder Search on “Investors”

11. Questions? Email [email_address] for more information. Special thanks to the brokers from the following companies who participated in the interview process: