This American Library: An Experiment in Academic Library Podcasting

“ This American Library ” An experiment in academic library podcasting Explanations, rationales, statistics Suffolk Cooperative Library System Bellport, April 29, 2008 Chris Kretz Digital Resources Librarian/Dowling College

Conceptual Framework PEW: 64% online teens creating content StoryCorps Participatory/ Citizen Journalism Narrowcasting 110 Million iPods sold worldwide eMarketer: 18.5 mil podcast listeners Wizzard media: 1 billion downloads 2007 HULU: Free TV from NBC, FOX

Boston Globe Hate Mail Nature Conservancy National Park Service Authors (podiobooks) National Library of Medicine Narrowcasting Nancy Pearl Amazon NPR Swine Professionals Starbucks Philippine Bureau of Jail Management and Penology Battlestar Galactica John Edwards National Geographic

Other Library Podcasts

Defining Omnibus: What can audio do better?

Programming

Collaboration

Promotion and Outreach

Experiment

Omnibus Quick Facts

First episode: October 13, 2005

44 episodes to date

Monthly (at least)

Formula:

Music Intro/ short segment Interview/main segment Outro Music + + + +

A continuing conversation between the library and its community. “ ”

Faculty

Students

Special Events

Local History

Audacity for editing ($0) Investment

Found Computer Microphone ($0)

Upgrade: Samson CO1U USB Mic ($75) Pop Filter ($17)

New Rig

Marantz PMD660 $499

Shure PG81 (x2) $129

Mic stands (x2) $12

($781)

Time

Average Omnibus = 22 minutes

Recording time = 30-60 minutes

Editing time = 3-4x recording time (adding music, equalizing sound levels, editing for time)

Prep/Promotion = 60 minutes (uploading files, shownotes, emails)

3-6 hours per show

Podsafe Music

How People Get It

podcasts.dowling.edu (embedded MP3 player or download)

iTunes (download to desktop with iTunes software)

Free web directories (embedded MP3 player or download)

Subscription (via RSS and podcatcher software)

podcasts.dowling.edu

The Power of Shownotes

historytour.dowling.edu

RSS feed

2007 Downloads Total: 34,770

Top 10 Episodes by Downloads Omni 3: Computer Safety Omni 19: Symphony Orchestra Omni 9: Genealogy Omni 10: Bayshore Omni 18: Tree Galls Omni 7: Sayville Omni 6: Blue Point Omni 29: Gil Bergen Omni 33: NCLB Omni 23: South Shore Historic Survey

March 2008 Downloads 1032 (current episodes ) 5147 (all other episodes) http://www.saskschools.ca/~gregory/space/sp/cometH.jpg

24-Hour Visitor Map to Page http://my5.statcounter.com/project/standard/visitor_map.php?project_id=1334125

The Guy de Maupassant Philosophy of Library Podcasting http://waterocket.explorer.free.fr/images/Eiffel%20tower1889LaNature.gif

http://courses.nus.edu.sg/course/ecswong/trip/eiffel2.jpg

Library looking out Faculty Research interests, creative works, special classes

Community

Local history, area concerns, activities

Curriculum :

Degree Programs Seminars Honors

Students Clubs, activities, achievement Created Events Readings, poetry, dramas

Advice

Listen to other podcasts

Define your podcast/niche

Focus on content

Pursue guests/look for natural partners

Give them water

Listen before uploading

Give it time to build

Reference List Emarketer.com. US podcast audience 2007-20012. Retrieved March 5, 2008 from http://www.emarketer.com/Reports/All/Emarketer_2000474.aspx?src=report5_home Emilie. (2007, June 3) This American library. Message posted to http://emilie1.wordpress.com Jobs, S. (2007, Sep 5). [Keynote address]. The Beat Goes On . San Francisco, CA. Kirkpatrick, M. (2008 Jan 9). Wizzard Media: 1 billion downloads in 2007. ReadWriteWeb. Retrieved March 3, 2008 from http://www.readwriteweb.com/archives/wizzard_1_billion.php Lenhart, A., Madden, M., Macgill, A.R., & Smith, A. (19 Dec, 2007) Teens and social media. Pew Internet & American Life Project. Retrieved March 1, 2008 from http://www.pewinternet.org/PPF/r/230/report_display.asp

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