"Advisory Boards, User Groups, and Key Opinion Leaders to Achieve Business Goals"

Advisory Boards, User Groups, and Key Opinion Leaders to

Achieve Business Goals

for the

Medical Development Group

at Foley Hoag, Waltham, MA

December 3, 2008

USER GROUPS

Carolyn A. White

WARNING:

All medical device companies and staff are vulnerable to misinformation about a product’s use.

This is due to the temptation to rely on personal knowledge or anecdotal information.

USER GROUPS

Who are all of your product users within each facility?

When, how and why does each user touch the product?

What does each user see, feel, and perceive about the product?

Who are all of your product users?

Ancillary Staff: Nutrition, SLP, PT, OT Tech Staff: Radiology, Surgical, Intervention Lab NP, APN, PA, BSRN, RN, LPN, Aide Purchase Decision Maker Manager/Administrator Research MD, Fellow, Private Practice MD Healthcare Professional Out Patient Clinic Private Practice Office Stand Alone Surgical/ Interventional Center Community Hospitals Research/Teaching Medical Centers Medical Setting

When, how and why does each user touch the product?

Process of Product Use Record use of product for billing Use of product with, on or in a patient Toss out packaging and disposables Preparation often within a confined space or sterile field Transfer from storage to users Storage, supply, turnover, procurement