Skyline Gc 3 2 09


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Skyline Gc 3 2 09

  1. 1. Exhibiting Solutions
  2. 2. Why Do Companies Exhibit Today? <ul><li>Company Image - Branding 81.9% </li></ul><ul><li>Generate Leads 68.1% </li></ul><ul><li>Introduce New Products & Services 64.2% </li></ul><ul><li>Demonstrate Products/Services 58.3% </li></ul><ul><li>Sell Products/Services 42.0% </li></ul><ul><li>Press Opportunities at Exhibition 35.1% </li></ul><ul><li>*Center for Exhibition Industry Research (CEIR)/Douglas Ducate CEO Presention on October 22, 2004 </li></ul>
  3. 3. Skyline Mission <ul><li>Provide solutions and service for companies that market their products & services through trade show and event marketing worldwide </li></ul>
  4. 4. Skyline Focus Industry Organized Trade Shows Event Marketing (Distributor/Dealer/Sales Meetings) National Accounts
  5. 5. Direct Mail Internet Direct Sales TV Billboards PR Trade Shows Collateral Trade Shows should be part of your Integrated Marketing Communications Plan
  6. 6. The Skyline Network <ul><li>International organization </li></ul><ul><li>Founded in 1980 </li></ul><ul><li>Privately owned and operated </li></ul><ul><li>Profitable growth from 1980 </li></ul><ul><li>58 dedicated Skyline offices domestically </li></ul><ul><li>138 Skyline locations worldwide </li></ul><ul><li>500 + Manufacturing/Service personnel </li></ul><ul><li>600 + Sales and field support personnel </li></ul>
  8. 8. <ul><li>Skyline Displays Inc. holds over 30 U.S. patents. </li></ul><ul><li>40% of our current sales are from new product. </li></ul>Intellectual Property
  9. 9. International Design Center Eagan, MN <ul><li>300,000 sq. ft. </li></ul><ul><li>400+ Mfg & Service Personnel </li></ul><ul><li>24 Engineers </li></ul><ul><li>600+ Sales/Field Support Personnel </li></ul>
  10. 10. IDC Tour
  11. 11. Portable Exhibits
  12. 12. Portable Exhibits
  13. 13. Portable Exhibits
  14. 14. Custom Modular Exhibits
  15. 15. A complete 20’ x 20’ Exhibit…
  16. 16. Packs in to two efficient crates!!!
  17. 17. Reconfigurability
  18. 18. Custom Rentals
  19. 19. Custom Rentals
  20. 20. Custom Rentals
  21. 21. Case Studies - Rental Exhibit Wins CSB Best Booth Award Chuck Mencke, Marketing Information Technology Manager <ul><li>&quot;We were breaking into a new market sector so we really wanted to make an impression. We chose to rent a Skyline Inliten® exhibit rather than purchase, to gauge attendees’ reaction to the design. We had our best showing ever.&quot; </li></ul>
  22. 22. Case Studies - Creative Socio-Medics Marketing Director Ron Marge <ul><li>“ We’re a high-tech company, so we were after high-tech look… We achieved that look by developing new exhibits that adhere closely to our brand.” </li></ul>
  23. 23. &quot; Our new exhibit has much more flexibility for both larger and smaller shows and the clean and elegant design provides an excellent environment for talking with prospects and clients…” Case Studies - Paradigm Learning Reduces Operating Costs Marketing strategist Gretchen Covine
  24. 24. &quot; Jasco rented the exhibit architecture – cutting their one-show exhibit costs in half. The result? “The exhibit really made more people notice Jasco. We had a lot of people say, ‘I didn’t know Jasco before I saw you at Pittcon last year.’ It was a fantastic booth.” Case Studies - Jasco Now Seen As “A Player” Harriet Mills, Marketing Manager
  25. 25. Changeable Graphics
  26. 26. Flexible Design – TD Waterhouse 10x10
  27. 27. Flexible Design – TD Waterhouse 10x20
  28. 28. Flexible Design – TD Waterhouse 20x20
  29. 29. Flexible Design – Thomson 10x10
  30. 30. Flexible Design – Thomson 10x20
  31. 31. Flexible Design – Thomson 20x20
  32. 32. Flexible Design – Baylor 10x10
  33. 33. Flexible Design – Baylor 10x20
  34. 34. Flexible Design – Baylor 20x20
  35. 35. 30’ x 40’ Concept
  36. 36. Asset Management Skyline can inventory, maintain, store and ship your exhibit assets so you don't have to. You can concentrate on other aspects of your show and leave the exhibit details to us.
  37. 37. Online Event Management
  38. 38. Individually Branded Portal
  39. 39. Staging
  40. 40. Show Site
  41. 41. Installation & Dismantle Skyline service supervisors and technicians are experts with Skyline systems. We can install your exhibit or supervise show labor to make sure your exhibit functions perfectly.
  42. 42. Strategic Budgeting <ul><li>A survey to 18,873 recipients went out and approximately 700 exhibitors responded </li></ul><ul><li>The results indicate the following: </li></ul><ul><li>30% increase in overall trade show budgets </li></ul><ul><li>13% increase in spending for portable/modular exhibits </li></ul><ul><li>31% reduction on spending for show services </li></ul><ul><li>33% reduction on shipping </li></ul><ul><li>- Exhibitor Magazine/EDPA Survey, November 2003 </li></ul>
  43. 43. IT symposium client: technology consultant Event: This client sponsors an information technology (IT) symposium bi-annually. The event attracts about 7,500 leaders from business and government to hear the latest from IT all-stars. “ It’s great to see a group (Skyline) follow through with such integrity.” Trade Show and Exhibit Manager Exhibit: Skyline products were used to create a series of massive towers for this event. The towers – Skyline Skytruss ® with large fabric graphics – incorporated theatrical lighting and audio-visual effects to awe attendees who visited the 60’ x 120’ space. Interactive kiosks were created with customized cabinetry which supported plasma and touch screens and securely housed computer equipment. The company bought the exhibit for use at their flagship events.
  44. 44. Event Marketing
  45. 45. Event Marketing
  46. 46. National Accounts
  47. 47. National Accounts
  48. 48. Attend our free “Profitable Exhibiting” Seminars <ul><li>Setting Objectives & Measuring Results </li></ul><ul><li>Promoting Attendance </li></ul><ul><li>Objective Driven Design </li></ul><ul><li>Staff Selection & Training </li></ul><ul><li>Reporting Results </li></ul>
  49. 49. Skyline Exhibits Greater Cincinnati 9850 Princeton-Glendale Road, Suite # 4 Cincinnati, OH 45246 Phone: (513) 671-4460 Facsimile: (513) 860-4096 Partners in Trade Show and Event Marketing