Small business marketing plan revisited

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The importance of strategically marketing your business cannot be overstated. Find out how you can create value for your clients, improve your brand, retain existing customers, attract new customers …

The importance of strategically marketing your business cannot be overstated. Find out how you can create value for your clients, improve your brand, retain existing customers, attract new customers and ultimately increase the profitability of your business. Check out http://www.business-plan.co.za

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  • 1. Small Business Marketing Plan RevisedSmall BusinessMarketing PlanRevisited
  • 2. Small Business Marketing Plan RevisedThe importance of strategically marketing your business cannotbe overstated. Find out how you can create value for yourclients, improve your brand, retain existing customers, attractnew customers and ultimately increase the profitability of yourbusiness. Click hereCreating a small business marketing plan as asubcategory of your overall business plan is vital forevoking and accelerating business growth. Whenyou have a plan, you are able to focus on the rightthings at the right time and measure your progresstoward a goal.Many business owners are resisting planning. Whenyoure running a business, you can easily beconsumed by your day to day responsibilities. Butfailing to plan can be a great mistake.Now, what is the essential function of marketing? Togenerate qualified sales leads. There are anynumber of methods that can be used to do that but
  • 3. Small Business Marketing Plan Revisedhow do you know which methods to use if you donthave a plan?And how do you know what your lucrative marketingactivities are? How do you invest in those activities ifyou dont know how big your budget is, or know whatresults you are trying to produce?A marketing plan doesnt need to be a hugedocument. First, start with your business goals forthe next six months. You should already have these,for example your target revenue, if nothing else.Now, what marketing goals align with those businessgoals? Ok, you want to make 100k. How many leadsdo you need to generate in order to allow yourselling activities to close the deals necessary toreach this revenue target?
  • 4. Small Business Marketing Plan RevisedNext, what marketing strategies are necessary tomeet your business goal? Will you need to get morepublicity? Expand into a new market? Reach morepeople in your current market? Create a direct mailcampaign? Create sales partnerships?You must pick one or two that deliver on what youare aiming for and hit your target revenue. Now,determine what specific activities will achieve yourstrategies.At this point it gets a little bit tricky. You must choosefrom a vast pool of marketing options/activities andyou must choose the activities that will work best forthe potential customer you want to reach. You mightneed to participate in trade show events where youget face to face with your market.
  • 5. Small Business Marketing Plan RevisedYou might need to launch a new website, you mightneed to implement a referral program for currentcustomers. The list goes on and on.Whatever your activities are, put them together intoyour plan and create target metrics (e.g. number ofleads collected, number of prospects you talked to,etc).Finally, you end up with your marketing plan.The next step, your sales plan, tells you how theleads generated by marketing will be converted tocustomers, and how back end sales will be made tothose customers. Sales metrics include conversionrates, overall revenues, or revenue per customer/persquare foot/per time spent in the store, etc.
  • 6. Small Business Marketing Plan RevisedThe great thing is that now you have something tomeasure against and you can review thingsperiodically to see if you are on track or if somethingneeds to be adjusted.This process or call it small business marketing plan,doesnt need to take a lot of time but the benefits toyour business can be huge. Having a plan will giveyou a lot more insights into your well oiled businessmachine or parts of your business that need sometweaking.The importance of strategically marketing your business cannotbe overstated. Find out how you can create value for yourclients, improve your brand, retain existing customers, attractnew customers and ultimately increase the profitability of yourbusiness. Click here
  • 7. Small Business Marketing Plan RevisedMarlene Dewitte makes it easy for small business owners to attract more customers withoutmore staff or advertising budget. For more small business marketing and income producingactivities go to small business marketing tactics.Article Source:http://EzineArticles.com/?expert=Marlene_Dewitte