The document discusses a smartphone app that aims to reduce forgetfulness and the stress it causes. It targets busy men and women ages 30-45 who need to remember items for themselves and their families. The app works by having users attach stickers coded to their smartphone to items they want to remember. The app then uses GPS to track the proximity of stickered items and notifies users if they get too far from something they need. It outlines plans for marketing the app through an elephant walk event, print ads, guerrilla tactics, social media, and commercials. The presentation asks for any questions about how the app works to relieve forgetfulness.

1. Lara kessides, Cheryl Sinclair, Laura rose, Jessie li, briana brochu

2. There’s a difference between
forgetting and forgetfulness.

3. Forgetting is a fluke.
forgetfulness is a habit.

4. studies show…
• 39% of americans forget at least one everyday item per week.
• STRESS is one of the leading causes of forgetfulness - more
specifically stress from work..
• The effects of forgetfulness range from simple frustration, to
jeopardizing the health and safety of yourself or someone who
depends on you.

5. forgetfulness is a habit.
it’s A bad habit that can be changed.

6. Can we cure forgetfulness?
• Medically, not yet.
• But, maybe the habit can be alleviated through technology.
• strategic imperative::use smartphone technology to reduce the
stress that comes with forgetfulness.

7. Introducing

8. the app that relieves the stress
of forgetfulness.

9. target audience
• men and women ages 30-45
• they are busy and distracted due to juggling high-demand careers
and growing families
• They need to remember things not just for themselves - but for
their children as well.

10. The elephant that never forgets
Who are we?

11. How does
work?

12. First, buy your own
sticker activation pack

13. • Once the app is downloaded, the consumer will receive a sheet of stickers that they will put
onto the items they need to bring with them
!
• Each sticker has a special code that can be scanned by the user’s smart phone, placing that
“stickered" item into their inventory list.
!
• The app will use the smart phone GPS system to keep track of the proximity of each sticker that
is scanned—and, in turn, each item that the user does not want to forget.
!
• Consumer will receive push notifications when they are too far away from the item they want
to bring.
Sticker activation

20. How will people find out about
?

21. The launch
an elephant walk in copley square

23. PRINT ads

27. guerrilla

30. social media

33. commercialdigital & broadcast

34. video here

35. Thank you!
Don’t forget to ask us questions.