unWired is our monthly newsletter covering the latest accomplishments in Mobile. Don't miss out on the articles of the month and engage with Market Simplified to develop leading edge mobile apps.

1. UNWired
P1 Spotlight
mCommerce, a logical
extension of mBanking
P3 Product Showcase
Kotak Mahindra Bank
Mobile Excellence
Award Finalist
OCT 2013
P3 Insight
Compete with Billion
Apps
mCommerce, a
logical
extension of
mBanking
In Banking 2020 roadmap,
mCommerce will
represent an enormous
opportunity for Banks to
increase sales and
customer loyalty.
It is time for retail banks to change. The best place to start understanding
your customer is to put yourself into every step of the financial cycle and
analyze what influences various purchase decisions.
We also understand from a primary research with 15+ banks in India, there
is an evident need for mCommerce module along with mBanking that can
help drive better customer relations and business. CONT.

2. mCommerce, a logical extension of mBanking
CONT.
mBanking empowers banks to
intelligently stay in touch with
customers anytime and anywhere
but mCommerce holds the potential
to increase sales and customer
loyalty as it can influence the
customer on a daily basis.
mBanking is for Convenience and mCommerce is for Effective
Collaboration. How?
 A communication medium which can enable banks to advise their
customers to spend wisely with notifications & alerts; rewards &
discounts; which in turn has a greater influence on their investments &
savings.
 A clever analytical system which can redirect Bank’s workforce to
understand customers (KYC) at a deeper level using their transaction
history, social media integration and distribution of money.
For a DEMO, Click Here

3. Mobile Excellence Awards - Finalist
Kotak Mahindra Bank's (KMB) mobile banking app
designed & developed by Market Simplified, has
been recognized among top five apps worldwide in
the User Experience category of 2013 Mobile
Excellence Awards.
Ms. Shalini Mehta, executive VP, Kotak Mahindra Bank, said: "We are
delighted at this recognition.Mehta, executive VP, Kotak worked not just to
Ms. Shalini The team has zealously Mahindra Bank, said:
make banking available on a mobile device, but has delved a stepzealously
"We are delighted at this recognition. The team has
beyond to identify worked not just to make banking available on a mobile
different needs of individuals. The app sets new
benchmarks in customer experience." a step beyond to identify different
device, but has delved
needs of individuals. The app sets new benchmarks in
KMB's mobile banking app is available on Android, iOS, and Blackberry devices. It
customer of satiating
is built around the core premiseexperience."customer's banking requirements at
his fingertip. The app is built to exacting standards to adhere to most secure
internet banking architecture.
Compete with Billion Apps
Downtime & Latency is unacceptable in today’s competitive ecosphere.
Amazon estimates to lose $1.6 billion a year if your page takes an extra
second to load. Though this is referring to the web, mobile apps are
expected to perform even faster than websites. Delays are calculated in
milliseconds making the need to perform flawlessly with speed even more
important. Using an example from the mobile world, eBay, that forecasts its
mobile commerce volume to eclipse $20B in 2013, even 2% of downtime
would be a loss of $400M. Thus, the need for flawless, high-performing
apps is critical. To Successfully design, deploy and compete with billion
apps wants for a sound mobile strategy & an experienced mobility partner.

4. Compete with Billion Apps CONT…
1. Goal oriented: Set realistic goals from the
functionality aspect, to the amount of
downloads you expect to achieve. Reduce
noise by introducing only key relevant
features. This intends to reduce go-live
time and focus on increasing usage.
2. Proactively test for errors: Mobile projects go through continuous release and
integration cycles. Tracing performance problems to individual builds, files and
even the specific line of code allows developers and enterprise operations teams to
pinpoint an issue. This not only shortens the time to fix a problem, but also allows
the organization to proactively seek solutions so that errors don’t occur again.
3. Bargains will cost a lot: According to Forrester, design and development costs,
on average, range from $200,000 to $350,000, so each dollar is valued for
performance. Low budget apps do not perform as expected, collects low ratings on
app stores, taking a fee on brand value which costs more than adequate dollars
spent on developing a performing app with a proven mobile partner.
NEXT ISSSUE:
Connect with Market Simplified on
Linked-in | Facebook | Twitter | Google Plus | Pinterest
mCommerce – a musthave application for Banks
Benefit Customers in their
Spend Cycle
gomobi l e@marketsi mpli fi ed.com | + 91 044 3090 3090 |
W W W .MARKETSIMPLIFIED.C OM