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Brand Ministry Cas Client Eram e-You
1. e-you campaign
March 2012
Shoe brand for the 12-25 segment
2. • Campaign concept
based on Lucha Libre
to develop the brand
awareness across the
12 -25 segment
• 300 Point Of Sales
re-branded with the
Brand colour for the
6 week-campaign
3. Campaign concept
Step One
Earn points by participating to
the Photo-Contest - retrieve a
mask in your nearest shop,
take a funny photo & upload it
onto the Facebook page