Bodhtree’s capability around analytics will play an important role in helping broadcast media companies to leverage analytical platform and social media analysis to get valuable proposition and actionable insights.

1. Broadcast media companies are embracing the power of analytics
and social media
People have always talked about the TV shows they love. Ten years ago,
they chatted about last night’s TV over a cup of coffee with their coworkers.
Now, that conversation takes place on Twitter, as the show is broadcast.
Millions of Tweets - opinions, reactions and perspectives - represent an
opportunity to understand and engage with the audience.
Indian television industry is at an inflection point today; after experiencing
growth and wider outreach, it has made a bold decision to digitize the
broadcasting content. Digitization is the way forward to achieve quality
viewing and transparency in revenue earning and sharing. With the changing
revenue models, increasing channels and localization of content, the
challenges for major television companies is to know ‘what the actionable
insights’ are to drive productivity and profitability. Today media and
entertainment companies are embracing the power of analytics and social
media to get the insights about their advertising revenues, programming
content and know their viewers preferences. TV gets the highest advertising
spends amongst all the advertising mediums. Hence broadcast media
companies are embracing analytics in various departments to optimize cost
of production and maximize revenue streams.
In the present context, three factors are going to determine the use of
analytics, lowest ARPU (average revenue per user), increasing localization of
content, changing psychographics. Companies are already embracing social
media like twitter, face book to know their likes/dislikes and content
preferences.

2. Harnessing social networks and analytics have transformed traditional
broadcasting norms. New technology and increasingly powerful analytics like
recommendations engine will play a greater role in delivering customer
preferences on their mobile phones, tablets, email and television.
Bodhtree’s capability around analytics will play an important role in helping
broadcast media companies to leverage analytical platform and social media
analysis to get valuable proposition and actionable insights.