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When facing a communications crisis that threatens an organizations' reputation and well-being, there is no "one-size fits all" solution. Only strategic firms like Bluetext with the most experienced crisis experts in the business can help you successfully navigate these treacherous waters. At Bluetext, we are up and running in any crisis as quickly as you need us.
We begin with understanding the facts, which can often be in short supply in the midst of a crisis. From that we identity the key audiences that need to be reached and develop real-time strategies to reach those audiences - from press releases and media interviews to creating our own content.
We also will install a Rapid Response capability so that no erroneous information goes unchallenged. But our filter is always, "First, do no harm." We always want to ensure that no response to a crisis can have the effect of creating more unwanted attention. And we are continually monitoring all information channels to adjust and tweak messages and strategies.