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Fact Sheet - June 2012

                                                      4.64B Public Tweets                                                                                                                                                       112M Public Comments
                                                                                               (122% YOY)                                                                                                                                                                                                       (N/A)

          Social TV                                                                                                                                                                      Social TV

                          101.7M Tweets                                                                   (814% YOY)                                                                                    1.89M Comments                                                                            (N/A YOY)

                                            9.5M                 Uniques                                  (226% YOY)                                                                                                1.21M                             Uniques                                     (N/A YOY)

                                                                                    48% (M) 52% (F)                                                                                                                                                                  80% (M) 20% (F)

                                                                                                          Monthly Social TV Comments (M)


   100                                                                                                                                                                                                                                                           829% YOY
   80

   60

   40

  20


              Jun                  Jul                   Aug                        Sep                   Oct                    Nov                          Dec                        Jan                        Feb                    Mar                     Apr                     May                           Jun
                                                                                                                                                                                        2012

                                                                                                           Daily Social TV Comments (M)
   8.0
                                                                                                                                                                                                                                                                 103.6M Comments
                                                                                                                                                                                                                                                                                56% Primetime
   6.0

   4.0

    2.0
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                                  120                                                                                                           7,964                                                                                                                 86,513
                            Networks                                                                                                                       Shows                                                                                                            Telecasts

               TOP 10 NETWORKS                                                                                                              TOP 10 TELECASTS                                                                                                                                      # Comments
                                                                                     # Comments

          1             ESPN                                                         30,964,462                                             1              NBA Finals, Game 5: Thunder vs. Heat (ABC)                                                                                              6,307,430
          2             ABC                                                               21,036,730                                        2              NBA Finals, Game 4: Thunder vs. Heat (ABC)                                                                                                   3,934,960
          3             ESPN2                                                              5,597,346                                        3              NBA Finals, Game 1: Thunder vs. Heat (ABC)                                                                                                   3,744,710
          4             MTV                                                                4,513,131                                        4              NBA: Celtics vs. Heat on June 9 (ESPN)                                                                                                       3,074,280
          5             TNT                                                                3,673,500                                        5              Euro Cup Quarterfinal: Italy vs. England (ESPN)                                                                                              3,052,940
          6             NBC                                                                3,538,844                                        6              NBA Finals, Game 2: Thunder vs. Heat (ABC)                                                                                                   2,897,710
          7             ABC Family                                                         3,141,721                                        7              NBA: Celtics vs. Heat on June 7 (ESPN)                                                                                                       2,677,360
          8             VH1                                                                1,524,018                                        8              NBA Finals, Game 3: Thunder vs. Heat (ABC)                                                                                                   2,248,830
          9             BET                                                                1,078,571                                        9              2012 NBA Draft (ESPN)                                                                                                                        2,035,720
          10            USA                                                                1,037,311                                        10             NBA: Celtics vs. Heat on June 3 (ESPN)                                                                                                       1,980,400

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Social TV Fact Sheet: June 2012

  • 1. Fact Sheet - June 2012 4.64B Public Tweets 112M Public Comments (122% YOY) (N/A) Social TV Social TV 101.7M Tweets (814% YOY) 1.89M Comments (N/A YOY) 9.5M Uniques (226% YOY) 1.21M Uniques (N/A YOY) 48% (M) 52% (F) 80% (M) 20% (F) Monthly Social TV Comments (M) 100 829% YOY 80 60 40 20 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2012 Daily Social TV Comments (M) 8.0 103.6M Comments 56% Primetime 6.0 4.0 2.0 !"#"#$% !"$"#$% !"&"#$% !"'"#$% !"("#$% !"!"#$% !")"#$% !"*"#$% !"+"#$% !"#,"#$% !"##"#$% !"#$"#$% !"#&"#$% !"#'"#$% !"#("#$% !"#!"#$% !"#)"#$% !"#*"#$% !"#+"#$% !"$,"#$% !"$#"#$% !"$$"#$% !"$&"#$% !"$'"#$% !"$("#$% !"$!"#$% !"$)"#$% !"$*"#$% !"$+"#$% !"&,"#$% 120 7,964 86,513 Networks Shows Telecasts TOP 10 NETWORKS TOP 10 TELECASTS # Comments # Comments 1 ESPN 30,964,462 1 NBA Finals, Game 5: Thunder vs. Heat (ABC) 6,307,430 2 ABC 21,036,730 2 NBA Finals, Game 4: Thunder vs. Heat (ABC) 3,934,960 3 ESPN2 5,597,346 3 NBA Finals, Game 1: Thunder vs. Heat (ABC) 3,744,710 4 MTV 4,513,131 4 NBA: Celtics vs. Heat on June 9 (ESPN) 3,074,280 5 TNT 3,673,500 5 Euro Cup Quarterfinal: Italy vs. England (ESPN) 3,052,940 6 NBC 3,538,844 6 NBA Finals, Game 2: Thunder vs. Heat (ABC) 2,897,710 7 ABC Family 3,141,721 7 NBA: Celtics vs. Heat on June 7 (ESPN) 2,677,360 8 VH1 1,524,018 8 NBA Finals, Game 3: Thunder vs. Heat (ABC) 2,248,830 9 BET 1,078,571 9 2012 NBA Draft (ESPN) 2,035,720 10 USA 1,037,311 10 NBA: Celtics vs. Heat on June 3 (ESPN) 1,980,400