1. Finding Social Media Tools
that Add Value – Not Just
Time
Worldcom AGM
Shanghai
May 19, 2010

2. New Tools Emerge Every Day

3. Social Media = Shiny Object Chaos

4. Tools that I Use Daily:
Do more than organize your RSS
Feeds, consider following “masters”
Archive content, grab
client & pitch intelligence
Bundles your friend’s “most
shared” Twitter content daily
Galvanizes clients in
presentations
Flags key words in blog
comments
Identifies likely keywords
without cost of an SEO
Understand what content
gets people excited, compare
trends over time
Schedule tweets in
advance

5. Tools and Networks that I’m
currently experimenting with:
Realize that “Sleeping Beauty” is
waking up
Use visual tags get lots of
Google love
Understand impact of
location data
Mine social data from your
email address list
Run searches on topics in
forums or discussion boards
Assess if your client’s site
is ready for mobile use
Track search engine positioning for
your site’s critical keywords

6. Making order out of Chaos: Best
Practices for Tool Adoption
• Understand your context before you begin: Staff needs?
Clients? Competitors?
• Pick 2 tools to experiment with at a time
• Read “tool master” reviews that give you a sense of
pros/cons
• Use employees to “divide and conquer” analysis
• Find online buddies who are having fun with the tool
• Discard tools relatively quickly if you are not finding
value
• Protect clients by waiting to share tools until you are sure
they are worth their time

7. North American Tool Masters
• PR Perspective:
– Jason Baer –
Convince &
Convert
– Jason Falls –
Social Media
Explorer
– Dave Fleet –
Davefleet.com
– Brian Solis –
Briansolis.com
• SEO Insights
– Lee Odden –
TopRank
– Danny Sullivan –
Search Engine
Land
• Breaking
News/Emerging:
–
–
–
–
Mashable
Marketing Profs
Techcrunch
GigaOm

9. Questions?
Please contact me:
Email: elizabeth@blisspr.com
Twitter: @elizabethsosnow
LinkedIn: Elizabeth Sosnow