How to Chose the Right Social Media Channels for your Business
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A common mistake many businesses make when trying to use social media for business is that they're not sure which channels will bring the best results. The main thing is to find out which channels your customers prefer. When you hear statistics like, over 1.5 Billion people use Facebook, it can be tempting just to use this channel because you think everyone's using it. However you also need to make sure that what your company does fits with what people use the channel for. We clarify which channels to use, how to focus on a couple of key ones that will work for your business and what activities and posts work best on each
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How to Chose the Right Social Media Channels for your Business
- 1. A common mistake many businesses make when trying to use social media for business is that they're not sure which channels will bring the best results. The main thing is to find out which channels your customers prefer. When you hear statistics like, over 1.5 Billion people use Facebook, it can be tempting just to use this channel because you think everyone's using it. However you also need to make sure that what your company does fits with what people use the channel for. We clarify which channels to use, how to focus on a couple of key ones that will work for your business and what activities and posts work best on each There is a link at the end of this deck to the associated blog and webinar recording. Have to choose
- 2. How to choose the right social media for my business
- 3. Heads up 1. Why use social media at all? 2. What Social Media are your customers using? 3. Which channels should I focus on? 4. What is your social media goal?
- 4. Why use social media for your business?
- 5. Why bother? 77% of UK have home internet 89% of the UK are active internet users Brits spend 2 hours 51 minutes on average online everyday (Internet Advertising Bureau) On average Brits spend £1,174 per year (2015)
- 6. What social media do my customers use?
- 10. What are your customers using?
- 11. Do you sell to Consumers… Arts & Crafts Banking & Finance Broadcasting Charities Councils & Government Retailers Fashion & Beauty Leisure & Tourism Music Membership Orgs
- 12. Agricultural Banking & Finance Councils & Government Heavy Industry Manufacturing Professional Services …or to businesses?
- 13. Choose the right channels B2B •LinkedIn •Twitter •YouTube •Maybe Facebook B2C •Facebook •Instagram •Pinterest •TripAdvisor •YouTube •Twitter
- 14. Clear business aim • Attract more leads • Raise your business profile • More website traffic • Build an online community • Increase membership • Share information • Sell your products/services • Build your Newsletter list • Demonstrate your product/service
- 15. For each channel that fits your business… Objective Pick one goal Content What info do my customers want? Frequency How often e.g. twice a day Who Who’s the best person? Test Have a go, share, engage, comment Measure Monthly review. What worked well? Improve What went down well, what didn’t Your Social Media Strategy
- 16. Bespoke coaching & training…
- 17. For more info •Follow me on Twitter @helencoldicott •Connect on LinkedIn Helen Davies (nee Coldicott) •Follow me on SlideShare – Coldicott Freelance Training •Call me for some Social Media Advice 01905 23902
- 18. Helen Davies www.coldicottfreelancetraining.com Call to discuss your social media plan 01905 23902
- 19. BizSmart aims to help business owners of small and medium sized businesses to create value and scale their businesses through sound practical business support by providing insight, Clarity combined with a real determination to help you succeed. You can access webinars and presentations like this and more besides through our SmartRoom service here You can read the associated blog and listen to a live recording of this presentation by clicking here You can read Helen’s profile here
- 20. •Need a sounding board for your ideas? •Need to know what to prioritise? •Want someone to challenge your assumptions?
- 21. BizSmart – Where Smart people go to surround themselves with other Smart people, to gain business success.
Editor's Notes
- Females spend more time than males on social media sites. They also contribute more, use mobile social networking more and they buy more stuff online than men do. A new survey released this week by the Pew Internet and American Life Project corroborates numerous other studies that show women dominating social media websites. This is particularly the case with Facebook and Twitter usage. The Pew survey found that more women than men use Facebook and Twitter regularly. They perform Facebook status and profile updates more regularly, comment more, add more photos and click the Like button more than men. If it were not for the constant feminine energy fuelling Facebook on a daily basis, the site would be dead.http://smedio.com/2011/06/22/women-are-taking-over-the-social-web/ http://www.huffingtonpost.com/2011/09/23/women-use-social-media-more_n_978498.html Are young women addicted to Facebook? - http://mashable.com/2010/07/07/oxygen-facebook-study/ Location – Only restrictions http://en.wikipedia.org/wiki/Internet_censorship Burma China (excluding Hong Kong and Macau) Cuba Iran North Korea Saudi Arabia Syria Turkmenistan Uzbekistan Vietnam
- Therefore the businesses that thrive on Facebook are predominantly: B2C Their beliefs coincide with best practise for Social Media e.g. create value for people and communities, like getting people involved, their brand has a strong human context – adopt the right tone, spirit, brand character. Etc… Their Business is Easy to “like” Their company comes under one of the following categories
- Therefore the businesses that thrive on Facebook are predominantly: B2C Their beliefs coincide with best practise for Social Media e.g. create value for people and communities, like getting people involved, their brand has a strong human context – adopt the right tone, spirit, brand character. Etc… Their Business is Easy to “like” Their company comes under one of the following categories