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Proper Google Places for LOCAL Business
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Proper Google Places for LOCAL Business

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Proper Google Places for LOCAL Business

Proper Google Places for LOCAL Business

Published in: Technology, Business

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Transcript

  • 1. The Days of Using the Phone Book Are Over For Most People
  • 2. 89% Of People Polled in a Recent Survey Said They NEVER or Seldom Use the Phone Book
  • 3. Today most people prefer to look for businesses online, either through their computer or mobile device.
  • 4. 3,000,000,000 That's the amount of searches Google processes for LOCAL information, like business addresses, each and every month
  • 5. Bing estimates that 50% of the total searches done on Bing Mobile are for LOCAL information or have “LOCAL intent”.
  • 6. Local-based search is expected to increase as mobile phone use increases. By 2014, more people will access the internet by mobile device than by computer.
  • 7. Local search is so popular, Google created a special platform for it called Google Places.
  • 8. There is also a Google Places app for Android, iPhone, and Blackbery to locate attractions and businesses nearby the mobile user.
  • 9. Google Places displays geo-specific search results for certain search queries.
  • 10. Unlike the phone book, Google doesn't list businesses alphabetically. Instead it finds the most relevant results to the searcher's query.
  • 11. In order to be on the first page of Google you need to prove to Google that you're the most relevant search result for a searcher's query. You #1
  • 12. Why it's important be on the first page of Google
  • 13. Being on Page 1 of Google allows your business to be shown to a larger pool of potential customers.
  • 14. 90% Of people who search for a local business or product online take action offline, such as calling for more information or buying a product from a local store.
  • 15.
    • Keys to First Page Placement
    • Topical and Geographic Relevance to Search Query
    • Complete Google Places Listing
    • Number of Reviews
  • 16.
    • How Does Google Determine Relevancy?
    • Do other websites claim your business is in the same location you do?
    • Are you listed in directories related to your city and business type?
    • Does your website have geographic clues?
  • 17.
    • Elements of a Complete Google Places Listing
    • Basic contact information filled
    • Include 10 pictures and 5 videos
    • Include essential information about operating hours and payment types accepted
    • The more information you give to Google, the more likely it is you'll achieve a top ranking!
  • 18.
    • Get More Reviews
    • Signs are great, but verbally asking your customers for reviews will prompt a better response
    • Responding respectfully to reviews that are left shows you care
    • Don't forget to ask your followers and fans on Facebook and Twitter for reviews
  • 19. Need Help Figuring It All Out? Call Us At: (855)BIG-SPLASH BigSplashWebDesign.com