Proper Google Places for LOCAL Business


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Proper Google Places for LOCAL Business

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Proper Google Places for LOCAL Business

  1. 1. The Days of Using the Phone Book Are Over For Most People
  2. 2. 89% Of People Polled in a Recent Survey Said They NEVER or Seldom Use the Phone Book
  3. 3. Today most people prefer to look for businesses online, either through their computer or mobile device.
  4. 4. 3,000,000,000 That's the amount of searches Google processes for LOCAL information, like business addresses, each and every month
  5. 5. Bing estimates that 50% of the total searches done on Bing Mobile are for LOCAL information or have “LOCAL intent”.
  6. 6. Local-based search is expected to increase as mobile phone use increases. By 2014, more people will access the internet by mobile device than by computer.
  7. 7. Local search is so popular, Google created a special platform for it called Google Places.
  8. 8. There is also a Google Places app for Android, iPhone, and Blackbery to locate attractions and businesses nearby the mobile user.
  9. 9. Google Places displays geo-specific search results for certain search queries.
  10. 10. Unlike the phone book, Google doesn't list businesses alphabetically. Instead it finds the most relevant results to the searcher's query.
  11. 11. In order to be on the first page of Google you need to prove to Google that you're the most relevant search result for a searcher's query. You #1
  12. 12. Why it's important be on the first page of Google
  13. 13. Being on Page 1 of Google allows your business to be shown to a larger pool of potential customers.
  14. 14. 90% Of people who search for a local business or product online take action offline, such as calling for more information or buying a product from a local store.
  15. 15. <ul><li>Keys to First Page Placement </li></ul><ul><li>Topical and Geographic Relevance to Search Query </li></ul><ul><li>Complete Google Places Listing </li></ul><ul><li>Number of Reviews </li></ul>
  16. 16. <ul><li>How Does Google Determine Relevancy? </li></ul><ul><li>Do other websites claim your business is in the same location you do? </li></ul><ul><li>Are you listed in directories related to your city and business type? </li></ul><ul><li>Does your website have geographic clues? </li></ul>
  17. 17. <ul><li>Elements of a Complete Google Places Listing </li></ul><ul><li>Basic contact information filled </li></ul><ul><li>Include 10 pictures and 5 videos </li></ul><ul><li>Include essential information about operating hours and payment types accepted </li></ul><ul><li>The more information you give to Google, the more likely it is you'll achieve a top ranking! </li></ul>
  18. 18. <ul><li>Get More Reviews </li></ul><ul><li>Signs are great, but verbally asking your customers for reviews will prompt a better response </li></ul><ul><li>Responding respectfully to reviews that are left shows you care </li></ul><ul><li>Don't forget to ask your followers and fans on Facebook and Twitter for reviews </li></ul>
  19. 19. Need Help Figuring It All Out? Call Us At: (855)BIG-SPLASH