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1. In online marketing business like affiliate marketing, no
traffic means no sales. That's the reason why most
affiliates or webmasters easily shell out even big bucks
just to get top rankings on the search engines. Once you
are promoting a product or service in you web page, you
need to have more visitors that can be potential
consumers to your products and services. This is one of
the fundamental rules to succeed in online marketing
business. Here, you just need to start and get it right and
you can do some things wrong but still manage to
succeed. Don't ever try to get it wrong because no matter
how hard you work, you can never find yourself on the
way to success.

2. Let's take a practical example. Paying for performance
could mean giving a commission to a sales person only
when new sale is made. This strategy assures you real
profit because you can already compute the amount
money you have to spend for every new sale made.
Also, you can avoid spending any marketing bucks because
every cent you use up has either come from sale or will
generate a sale in the future. Overture claims to be the
Internet's best pay-per-click search engine. It is the
world's leading resource of Pay-For-Performance search
on the web. And what's more enticing about Overture?
When you advertise in Overture Premium Listings, your
site will absolutely appear in the leading U.S. search
engines like
Yahoo, InfoSpace, MSN, Netscape, AltaVista, Lycos and

3. PPCSEs like Overture can bring impressive sales because
they permit you to pay for performance by means of
attracting precisely targeted traffic to your niche. And this
means people or site visitors who are actively searching
for what precisely you are offering or selling. Overture's
secret is to drive laser-targeted traffic to your website by
proposing or bidding on keywords that are related to the
product or services that you are offering. And this strategy
works this way: the more exact the keyword is, the better
results you'll receive and the less you'll have to spend
for each new sale. Overture drives targeted traffic by
keeping you away from the general keywords that are very
common and usually come expensive and by casting a
wide net of laser-focused keywords that are more
targeted, not so expensive, and with high conversion rate.

4. Another tactic that Overture uses in order to gain laser-
targeted traffic is to have a "Back-Up Response" for
those who "almost bought" your product on the first
visit. To use this effectively, you need to market and
advertise to them over and over again until they actually
buy. Offer them an incentive so that they'll allow you to
advertise to them over a certain time span by means of e-
mail or post mail. You can send back-up responses like a
free e-mail newsletter, give a free catalogue and offer a
promo or sweepstakes which gives them the chance to
win some free merchandise.

5. Other things that will surely attract lifetime customers to
your site are offering valued customer discounts, giving
seasonal and special offers to them. Don't get me wrong
with this. The above mentioned strategies can surely
develop a trusted relationship between you and your
customers. Aside from patronizing your products over
their lifetime, they may even refer others to your site.

6. To conclude, one of the most effective and secured
marketing strategies that any businessman can utilize
particularly those who are involved in online marketing is
the approach of only paying for performance. What better
way to do it by using Pay-Per-Click Search Engines like
Overture.

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