Search Engine optimization SEO will help to create a better, faster& friendly website for user. Search engine optimization is not only about the website but it is focuses on user. SEO improve the user experience and this creates a short-term & long term benefits.

2. IMPROVE SEO RANKINGS
An initial aim will be to improve you SEO rankings.
 Without this SEO knowledge it will be a lot harder to gain those page one
rankings that you crave.
That knowledge by employing a credible search engine optimization agency
and you are bound to see improvements in your SEO rankings.

3. BRAND AWARENESS
Since top position rankings result in significant impressions.
your website in these top positions on the result pages translates to more
exposure for your website.
The more your pages and content rank in high positions in the search
engines.

4. COST EFFECTIVENESS
SEO is one of the most cost-effective marketing strategies because it targets
users who are actively looking for your products and services online.
SEO's inbound nature helps businesses save money as opposed to outbound
strategies like cold-calling.

5. COST EFFECTIVENESS CONTINUE…
Since SEO also targets users who are actively searching for products and
services like yours.
The traffic resulting from SEO is more qualified than many other marketing
strategies, resulting in cost-savings for companies.

6. TRAFFIC GENERATOR
Simply, if your website is ranking high for popular terms then you will
receive clicks from users.
Traffic is the middle man between brand awareness and sales, once you have
earned good results for brand awareness then you will receive clicks and the
more clicks you get, the higher chance of sales.

7. TRAFFIC GENERATOR CONTINUE…
Traffic also helps to improve SEO further.
Top positions on the search engine result pages receive a majority of the
impressions and clicks, so ranking in these top positions can result in
significant traffic increases for your website.

8. INCREASE REVENUE
SEO is an extremely effective form of online marketing which will give you
value for your money.
As search engine optimization drives more traffic to the site, you will
receive more sales and if you aren't receiving these sales then it is a huge
indicator that there are issues within your website.

9. ROI(RETURN OF INVESTMENT)
SEO provides track able and quantifiable results, regardless of whether you
are an ecommerce or non-ecommerce site so there are no qualms when it
comes to ROI.
SEO agencies are able to track nearly every aspect of their strategy, like
increases in rankings, traffic and conversions.

10. ROI(RETURN OF INVESTMENT)
CONTINUE…
For Ecommerce sites, SEO agencies can see which paths users take in order
to complete a sale.
All the way down to which keyword they used to search for you prior to
purchasing.
For non-Ecommerce sites, you can attribute values to your lead conversions,
like a 'contact us' form fill-out, and calculate the value of your SEO strategy
that way.

11. INCREASED SITE USABILITY
In an effort to make your website easier to navigate for the search engines,
SEO simultaneously helps to make your website more navigable for users as
well.
This not only makes it easier for search engines to crawl your site and find
pages, but also makes it easier for users to find information on your website
as well.

12. IMPROVE BRAND CREDIBILITY
He higher up the search engines your business is listed the better it looks for
your brand or image.
The reason being is that everyone knows and trusts Google to provide them
with relevant and respectable results.

13. PROMOTION THAT DOES NOT SLEEP
Having a well optimized web presence means that regardless of your office
being open for business or not you still have a willing and able “sales person”
available to answer questions, direct queries and win new business.

14. FORCES YOUR BUSINESS TO
PRODUCE CONTENT
The simple fact is that each and every business has skills and expertise that
help their customers solve problems.
When you enter into an SEO campaign one of the things that you need to do
is constantly provide the search engine with fresh, relevant and quality
content.