NASA: Rise Above the White Noise
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NASA: Rise Above the White Noise

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Presentation to the International Astronautical Congress: Prague 2010. How to be heard above all the noise. A sampling of some of the many NASA's tools to communicate our cool space stories.

Presentation to the International Astronautical Congress: Prague 2010. How to be heard above all the noise. A sampling of some of the many NASA's tools to communicate our cool space stories.

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NASA: Rise Above the White Noise Presentation Transcript

  • 1. National Aeronautics and Space Administration Rise Above the White Noise Beth Beck, Space Operations Outreach Program Manager NASA Headquarters www.nasa.gov International Astronautical Congress: Prague 2010 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
  • 2. National Aeronautics and Space Administration What is White Noise? •  1.a. a hetergeneous mixture of sound waves extending over a wide frequency range; •  1.b. a constant background noise, one that drowns out other sounds; •  2. meaningless or distracting commotion hubbub, or chatter. Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 2 2
  • 3. National Aeronautics and Space Administration How do we rise above the white noise? Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 3
  • 4. National Aeronautics and Space Administration 1. Create an Experience Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 4
  • 5. National Aeronautics and Space Administration 2. Make it Personal Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 5
  • 6. National Aeronautics and Space Administration 3. Use Every Tool Available Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 6
  • 7. National Aeronautics and Space Administration Tools: Astronaut Flight Lounge Early technology, long before social media offered personal access to astronauts. Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 7
  • 8. National Aeronautics and Space Administration Tools: 3-D Resources One-stop shop for gamers. Credit given to model makers. Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 8
  • 9. National Aeronautics and Space Administration Tools: Space Station Photosynth As close as many of us will ever get to real hardware in space. Images taken by astronauts. Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 9
  • 10. National Aeronautics and Space Administration Tools: Spacewalk 3D Part of the growing 3D tool kit. Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 10
  • 11. National Aeronautics and Space Administration Tools: Galactic Explorer Module Visitors select one of six destinations and send a video email from space. Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 11
  • 12. National Aeronautics and Space Administration Tools: Mission Tweetups Space tweeps experience space first hand through launches, mission debriefs, and more. Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 12
  • 13. Tools: NASA Buzzroom National Aeronautics and Space Administration Social media aggregation: The “single source for conversations about NASA.” Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 13
  • 14. National Aeronautics and Space Administration Tools: SpaceSmart Kiosk-based experience to measure shifts in public opinion. Goal: move the needle. Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 14
  • 15. National Aeronautics and Space Administration Tools: LAUNCH Accelerating Innovation for a Sustainable Future. Making the connection between Earth and Space through problem-solving conversations. Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 15
  • 16. National Aeronautics and Space Administration Stop the Noise! • Get out and talk to your audience. • Find out what interests them. • Learn to speak in a way that they can hear. • Be nimble. • Be creative. • Give yourselves room to fail. • Have fun along the way! Note: What was once cutting edge QUICKLY 16 becomes tired and stale as technology advances. Update often. Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 16
  • 17. National Aeronautics and Space Administration Universe at my Fingertips http://www.twitter.com/bethbeck http://www.bethbeck.wordpress.com http://www.linkedin.com/in/bethbeck http://www.facebook.com/beth.beck Art by NASA’s Jim Hull Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 17
  • 18. Your Title Here 18