2. E20 – EASTENDERS SPIN OFF
E20 is a British Internet soap opera which began airing on 8
January 2010, it was shown as a spin-off from the
established BBC soap Eastenders. Each series follows a
group of teenage characters in their normal day lives focusing
on sensitive problems teenagers are faced with. The episodes
are between three and 16 minutes each in length and are
available via EastEnders'
official website. Omnibus editions were
also available on BBC iPlayer, BBC Red
Button and, from April 2010, BBC Three.
3. E20
E20 is an example of how media institutions are using the internet to
target the teenage generation. As the soap is entirely set online and is
not aired on TV, or you can view it digitally on BBC iPlayer or through
the Red Button option upon the remote control.
http://www.bbc.co.uk/programmes/p00k0b4b/episodes/guide
The link above, is the webpage containing all the episodes of the
current E20 series.
4. HOLLYOAKS
Hollyoaks also gives its fans a ‘First Look’ of
the next episode which is aired on Channel 4's
digital sister station E4, E4 also has a primary
audience of teenage fans so by airing a first
look preview on their
station Hollyoaks are doubling their
marketisation to their fan base.
Hollyoaks is a long-running British television
soap opera, televised on channel 4 (mon-fri at
6pm) The programme
is set in a fictional suburb of Chester called
Hollyoaks, and features a large cast of
characters primarily aged between 16 and 35.
By the 2000s, Hollyoaks had developed a
substantial fan base and was seen as a
vibrant, modern and young person's soap.
This forms the basis of a cast aimed at a
teenage audience.
5. HOLLYOAKS
The audience for Hollyoaks are able to view the episodes digitally on their
on demand website, also through hash tagging through Twitter and
posting on their Facebook wall. Through Hollyoaks having such a wide
variety in social media and online sites they are able to target their desired
audience of teenagers and then use this audience as a basis for their cast
and storylines.
www.channel4.com/programmes/hollyoaks/4od
6. HOLLYOAKS LATER
Hollyoaks Later (originally called Late Night
Hollyoaks) is a British television spin-off of the
Channel 4 television series Hollyoaks. The
series returns every September and takes
place over five consecutive nights on E4. As
the title suggests, the late night series allows
for more controversial content, edgier
storylines and stronger language.
Hollyoaks Later is aimed at a more sophisticated audience
as it deals with hard hitting storylines including the use of;
violence, drugs, alcohol and sex as the director of the
programme quotes by creating Hollyoaks Later it took "the
drama to another level and be more daring with adult
storylines, whilst also keeping the fun playfulness
that Hollyoaks fans love”.
7. HOLLYOAKS LATER
Hollyoaks Later is primarily aimed at a more sophisticated audience
usually 16+ as it is broadcasted at a later time of 10 o’clock, as this is after
the watershed of 9 o’clock it suggests that some of the content involved is
unsuitable for under 16’s in comparison to the channel 4 broadcasted
show in which is aimed at teenagers but has content in which is suitable
for all with parental guidance. Hollyoaks later also uses social media
websites to promote and advertise to a younger more technically
advanced generation.
http://www.e4.com/hollyoaks/later/2011/
