The New King of Energy?: Mr. Energy 8 Hour Shot
During a time where Americans will go out of their way to save a couple cents per-gallon on gas, there is
a booming new industry of energy drinks that costs 20 times as much per ounce as Coca Cola - energy
shots.
An increasing amount of people are dropping their $3 coffee, and instead purchasing $3 2-oz shots of
energy liquid - and most of them taste disgusting.
The market for energy shots is expected to increase by 100% this year, to 700 million in sales - and a
majority of those sales will be of Living Essentials' 5 Hour Energy shot, the first energy shot on the
market.
Many companies are attempting to capture the energy shot market - similar energy shots like 6 Hour, 7
Hour, and 8 Hour Energy are attempting to break into this growing new industry with their own
products.
The Mr. Energy 8 Hour Energy Shot, though it sounds similar, has raised the bar for the industry. In
addition to caffeine, it includes Acai, Gogi, and Tahitian Noni - three berries known for their natural
energizing and dietary properties. Currently, the only other way to get a serving of Acai berry is to
purchase a $40 bottle.
In addition to its improved ingredients, 8 Hour Energy is carb and calorie free - and it tastes delicious.
"I've seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I
think they'll go for 8 Hour Energy. It's just a better quality product," says Darin Steen, one of the top
ranked health and fitness instructors in the world.
In a blind taste test of college students at the University of Florida, 9 out of 10 preferred the taste of 8
Hour over any other energy shot. Another study gave out samples of the Mr Energy 8 Hour shot during
finals week, and students returned with rave reviews.
"Wow... after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a
basketball game after! Without it, I probably wouldn't have managed to do either," said Troy Smith - a
Finance major.
"Mr Energy 8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final.
It's like time in a bottle," said Stephanie Wilcox - a grad student at the Dentistry school.
Despite the massive 60 million dollar advertising budget of 5 Hour Energy, Bhelliom Enterprises, the
developer of 8 Hour Energy, is confident that their product is superior. "The ingredients speak for
themselves," says Casey McCarthy, CEO of Bhelliom Enterprises.