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1. Using Keyword Analysis to Choose
to right keywords

2. You must do a keyword analysis in order to make sure you
are choosing the right keywords for your website. A lot of
companies make the mistake of creating their website
using keywords they assume people would use to find
their website. There is sometimes a difference in the
keywords you would use in searching for your website and
what your potential customers would use in searching for
your website.

3. Beginning keyword analysis

4. You must first write down the obvious keywords. For this
article, let's pretend we are writing for a photographer
who does only pets, a pet photographer. The obvious
keywords would be pet photography, pet photographer,
photographer, Vancouver photographer, Vancouver pet
photography.

6. Now that you have created this great list of possible
keywords, I am sure you are asking, now what? We are
going to see which keywords are searched for most often
and which keywords have less competition. In Google "pet
photography" came back with 24,900,000 results. This is a
lot of results. The more results, the more competition, the
harder you have to work to get a good placement.

7. Back to the basics.

8. Since we are a pet photographer and we are located in
Vancouver, BC, Canada, we might need a results a little
closer to home. I can only assume that people in
Vancouver looking for a pet photographer would look for
one in Vancouver. Thus, using the term Vancouver Pet
Photography. The term Vancouver pet photography in
Google, returned 1,870,000 results, which makes
Vancouver Pet photography a better keyword with less
competition. Now let's look at: Vancouver pet
photographer this keyword yielded 3,360,000 which is 3 x
times more that the last keyword we analyzed. I am sure
this gives you an idea of how we make sure we have al list
of all the keywords that a potential client might use to find
your website.

9. Now that you have gone through every keyword and got
to see how much competition there is for that keyword it
gives you a better idea on which keywords to use. Now a
quick tip. Optimize each page with only one or two
keywords. Do this to your entire website and make sure
you have a really good navigation system on your website
so, that if your potential client searches for dog photos
and ended up entering your website at 5 pages in, he is
still able to find what he is looking for because you have a
great navigation system or sitemap that will lead him to
the right page. Also, for more competitive keywords you
would have to create more pages for that one keyword.

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