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Measure what matters

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  • 1. Three things to takeaway from NoahMIKE PILCHER | SVP, EMEA08 November 2012
  • 2. Measure what Matters:Here’s what you need to know 1. It’s all about Social © comScore, Inc. Proprietary. 2
  • 3. Europe is one of the largest markets for social networking % Share of Social Networking Visitors and Minutes by Region Source: comScore MMX, May-2012 Europe North America Asia Pacific Latin America Middle East - Africa 9% 11% 10% 15% 18% 34% 19% 17% 38% 29% Share of Visitors Share of Minutes © comScore, Inc. Proprietary. 3
  • 4. In Europe, women spend nearly 2 hours more per monthsocial networking than males © comScore, Inc. Proprietary. 4
  • 5. 2 in 3 minutes on social networking sites are spent on Facebook1 in 7 minutes spent online are spent on Facebook Source: comScore MMX, Europe, May 2012
  • 6. Social is becoming more Visual 18x 9x 39x Growth Growth Growth vs 2011 vs 2011 vs 2011 6.0million 5.9million 22million users users users © comScore, Inc. Proprietary. 6
  • 7. Social is becoming more Mobile too Top 10 Smartphone Categories by Growth 24,961 social networking check-in service 9,867 +153% 20,594 online retail 10,677 +93% 17,347 electronic payments 9,108 +90%# Unique Users (000) 31,631 general reference 16,818 +88% 28,413 bank accounts 15,520 +83% 48,698 instant messaging 26,651 +83% 22,442 food, recipes, cooking tips 12,365 +81% 14,661 credit cards 8,189 +79% 60,466 weather 33,990 +78% 11,190 health information 6,315 +77% 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 % YoY Growth June 2012 June 2011 © comScore, Inc. Proprietary. 7 Source: comScore, MobiLens, 3 month average June 2012; Country: EU5, N= 67,650
  • 8. Measure what Matters:Here’s what you need to know 1. It’s all about Social 2. It’s all about Mobile © comScore, Inc. Proprietary. 8
  • 9. PC’s are diminishing as primary access of online traffic † Source: comScore Device Essentials, June 2012, Europe © comScore, Inc. Proprietary. 9 * Source: comScore MobiLens, 3 month average June 2011 vs June 2012, EU5, 13+
  • 10. Tablets a PhenomenonTablet ownership among mobileusers (000s) Multimedia tablets now included 6,259 in the basket of goods used by the ONS to calculate inflation in the UK for 2012 2,458 Aug 2011 Aug 2012 Source: MobiLens™. © comScore, Inc. Proprietary. 10 Data based on three month moving average to August 2012
  • 11. It’s smartphones and it’s changing all the timeSmartphone platform marketshare and growth 87% 8% 19% 16% Other 47% 20% 19% Microsoft 38% 29% Symbian 21% RIM 17% 26% Apple 20% Google 32% 31% 42% 22% 44% -46% Aug 11 Aug 12 © comScore, Inc. Proprietary. 11 Source: MobiLens™. Data based on three month moving average to August 2012
  • 12. For many EU5 phone owners, their Smartphone hasbecome an important shopping companion Shopping Activities with Smartphone Found store location 19.2% Compared product prices 15.8%Researched product features 15.0% Made shopping lists 13.4% Found coupons or deals 13.2%Purchased goods or services 12.9%Checked product availability 10.9% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% % of all Smartphone Owners © comScore, Inc. Proprietary. 12 Source: comScore, MobiLens, 3 month average June 2012; Country: EU5, N= 67,650
  • 13. 35% of Smartphone Users Watch Mobile VideoMobile video audience reach byvideo category (000s) 11,026 10,502 5,950 2,036 Mobile Video Video Web Video TV Video Paid (any) © comScore, Inc. Proprietary. 13 Source: MobiLens™ Data based on three month moving average to August 2012
  • 14. Measure what Matters:Here’s what you need to know 1. It’s all about Social 2. It’s all about Mobile 3. It’s all about Big Data © comScore, Inc. Proprietary. 14
  • 15. Big Data is machine driven Measurement Events (Billions) 1,400 1,200 1,000 800 717 Billion PVs* 600 400 200 0 Jan-07 Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 * 31 years, 251 days, 7 hours, 46 minutes © comScore, Inc. Proprietary. 15 Tuesday September 5th September 24,733
  • 16. Big Data - Simples © comScore, Inc. Proprietary. 16
  • 17. Measure what Matters:Here’s what you need to know 1. It’s all about Social 2. It’s all about Mobile 3. It’s all about Big Data © comScore, Inc. Proprietary. 17
  • 18. Out of buzzwords -what is it all about then?
  • 19. Are we digital? © comScore, Inc. Proprietary. 19
  • 20. What did it feel like/taste like/smell like? © comScore, Inc. Proprietary. 20
  • 21. One thing to take awayfrom Noah
  • 22. Taking all this and ………….. © comScore, Inc. Proprietary. 22
  • 23. Wishes she could order online at Uses e- lunch and pick up in the parking coupons Likes lot at workmuseums Wants to go for a meal Looks up with acompetitive friend prices on the shop floor Looking for a movieIs a trend setter inher circleof friends Is going to Never shops Always blogs scream if anywhere about every she gets one else © comScore, Inc. Proprietary. store he visits 23 more email
  • 24. making it © comScore, Inc. Proprietary. 24
  • 25. Personalised, Localised, Smarter, FastercomScore Data Your DataGlobal Panel & Census Network Web, Mobile, Video, CRM, etc. © comScore, Inc. Proprietary. 25
  • 26. Thank youMIKE PILCHERSENIOR VICE PRESIDENT, EUROPEmpilcher@comscore.com

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