1. Three things to take
away from Noah
MIKE PILCHER | SVP, EMEA
08 November 2012

2. Measure what Matters:
Here’s what you need to know
1. It’s all about Social
© comScore, Inc. Proprietary. 2

3. Europe is one of the largest markets for social networking
% Share of Social Networking Visitors and Minutes by Region
Source: comScore MMX, May-2012
Europe North America Asia Pacific Latin America Middle East - Africa
9% 11%
10%
15%
18%
34%
19%
17%
38%
29%
Share of Visitors Share of Minutes
© comScore, Inc. Proprietary. 3

4. In Europe, women spend nearly 2 hours more per month
social networking than males
© comScore, Inc. Proprietary. 4

5. 2 in 3 minutes on social networking
sites are spent on Facebook
1
in 7 minutes spent online
are spent on Facebook
Source: comScore MMX, Europe, May 2012

6. Social is becoming more Visual
18x 9x 39x
Growth Growth Growth
vs 2011 vs 2011 vs 2011
6.0million 5.9million 22million
users users users
© comScore, Inc. Proprietary. 6

7. Social is becoming more Mobile too
Top 10 Smartphone Categories by Growth
24,961
social networking check-in service 9,867 +153%
20,594
online retail 10,677 +93%
17,347
electronic payments 9,108 +90%
# Unique Users (000)
31,631
general reference 16,818 +88%
28,413
bank accounts 15,520 +83%
48,698
instant messaging 26,651 +83%
22,442
food, recipes, cooking tips 12,365 +81%
14,661
credit cards 8,189 +79%
60,466
weather 33,990 +78%
11,190
health information 6,315 +77%
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 % YoY
Growth
June 2012 June 2011
© comScore, Inc. Proprietary. 7 Source: comScore, MobiLens, 3 month average June 2012; Country: EU5, N= 67,650

8. Measure what Matters:
Here’s what you need to know
1. It’s all about Social
2. It’s all about Mobile
© comScore, Inc. Proprietary. 8

9. PC’s are diminishing as primary access of online traffic
†
Source: comScore Device Essentials, June 2012, Europe
© comScore, Inc. Proprietary. 9 * Source: comScore MobiLens, 3 month average June 2011 vs June 2012, EU5, 13+

10. Tablets a Phenomenon
Tablet ownership among mobile
users (000s)
Multimedia tablets now included
6,259 in the basket of goods used by
the ONS to calculate inflation in
the UK for 2012
2,458
Aug 2011 Aug 2012
Source: MobiLens™.
© comScore, Inc. Proprietary. 10
Data based on three month moving average to August 2012

11. It’s smartphones and it’s changing all the time
Smartphone platform market
share and growth
87%
8%
19%
16% Other
47%
20%
19% Microsoft
38% 29% Symbian
21% RIM
17%
26%
Apple
20% Google 32%
31%
42%
22% 44%
-46%
Aug 11 Aug 12
© comScore, Inc. Proprietary. 11 Source: MobiLens™.
Data based on three month moving average to August 2012

12. For many EU5 phone owners, their Smartphone has
become an important shopping companion
Shopping Activities with Smartphone
Found store location 19.2%
Compared product prices 15.8%
Researched product features 15.0%
Made shopping lists 13.4%
Found coupons or deals 13.2%
Purchased goods or services 12.9%
Checked product availability 10.9%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
% of all Smartphone Owners
© comScore, Inc. Proprietary. 12 Source: comScore, MobiLens, 3 month average June 2012; Country: EU5, N= 67,650

13. 35% of Smartphone Users Watch Mobile Video
Mobile video audience reach by
video category (000s)
11,026
10,502
5,950
2,036
Mobile Video Video Web Video TV Video Paid
(any)
© comScore, Inc. Proprietary. 13 Source: MobiLens™
Data based on three month moving average to August 2012

14. Measure what Matters:
Here’s what you need to know
1. It’s all about Social
2. It’s all about Mobile
3. It’s all about Big Data
© comScore, Inc. Proprietary. 14

15. Big Data is machine driven
Measurement Events (Billions)
1,400
1,200
1,000
800 717 Billion PVs*
600
400
200
0
Jan-07 Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10 Jan-11 Jul-11 Jan-12 Jul-12
*
31 years, 251 days, 7 hours, 46 minutes
© comScore, Inc. Proprietary. 15 Tuesday September 5th September 24,733

16. Big Data - Simples
© comScore, Inc. Proprietary. 16

17. Measure what Matters:
Here’s what you need to know
1. It’s all about Social
2. It’s all about Mobile
3. It’s all about Big Data
© comScore, Inc. Proprietary. 17

18. Out of buzzwords -
what is it all about then?

19. Are we digital?
© comScore, Inc. Proprietary. 19

20. What did it feel like/taste like/smell like?
© comScore, Inc. Proprietary. 20

21. One thing to take away
from Noah

22. Taking all this and …………..
© comScore, Inc. Proprietary. 22

23. Wishes she could order online at Uses e-
lunch and pick up in the parking coupons
Likes lot at work
museums Wants
to go
for a
meal
Looks up with a
competitive friend
prices on
the shop
floor
Looking
for a
movie
Is a trend
setter in
her circle
of friends
Is going to
Never shops Always blogs scream if
anywhere about every she gets one
else
© comScore, Inc. Proprietary.
store he visits
23
more email

24. making it
© comScore, Inc. Proprietary. 24

25. Personalised, Localised, Smarter, Faster
comScore Data Your Data
Global Panel & Census Network Web, Mobile, Video, CRM, etc.
© comScore, Inc. Proprietary. 25

26. Thank you
MIKE PILCHER
SENIOR VICE PRESIDENT, EUROPE
mpilcher@comscore.com