2009 was a year of challenges. I think we saw it all in one year – uncertainty of economies, job losses, health crisis, sand storms, birth of universal hope (Obama) and death of universal rock star. But in a nutshell, following is what I have learned last year. These lessons are equally applicable to marketing as they are to my personal life. Hope you will find these useful

1. Lessons 2009 taught me
(Picture Source: Bates Change bites)
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2. Lesson 1 - SELL HOPE
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3. Hope is
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universal &
immeasurable
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4. Consumer Insights with Ayesha Saeed
Marketing Consumer Employer
-In Media -In Credit -Outsource
-In Ideas -In Lifestyle -Cut Cost
-In products -In Expectations - Realistic Planning
Lesson 2 - CUT FAT
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5. Lesson 3 - Don’t Panic
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Anything Can go wrong:-
•Economy
•Weather
•Politics
•Health
•Even sports legends
But each problem will come with
a new opportunity for those who
stay calm
Passengers wait on the wings of US Airways Flight 1549, an Airbus 320 that was safely ditched in the Hudson River after a flock of birds knocked out both its
engines. Read more:
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6. Lesson 4 -
FEED
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Feed the Hunger for
• Control
• Power
• Importance
In everything - In media - Policy
Making (public sector) - In product
development
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7. Lesson 5
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8. Lesson 6 – THINK it
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Through
•Think Hard
•Follow yourself •Plan
(bubbles will Contingencies •Act Wisely
come and •Manage risk
bubbles will go)
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