1. Shift to Performance
To performance-oriented tactics
Source: IAB, PwC April 2011
October 23, 2012 1

2. Dr. Augustine Fou – Agency Czar
“I advise clients on digital strategy and
budget optimization across channels and
tactics. The shift within digital is to
performance based tactics as marketers
look for better ROI and measurability.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
October 23, 2012 2
acfou@mktsci.com