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Digital Ad Waste Estimates by Augustine Fou Advanced Technical Forensics

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Jan 28, 2014

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Digital ad waste is calculated via several methods and all of these methods arrive at a 20% or less "maximum possible effectiveness." If ads are not viewable, if impressions are generated by bots, if ...

Digital ad waste is calculated via several methods and all of these methods arrive at a 20% or less "maximum possible effectiveness." If ads are not viewable, if impressions are generated by bots, if ads are not targeted properly, and if users are using adblock, then the ads won't lead to paying customers.

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Digital Ad Waste Estimates by Augustine Fou Advanced Technical Forensics Digital Ad Waste Estimates by Augustine Fou Advanced Technical Forensics Presentation Transcript