Attensity’s Top 5 Predictions for Social Media Engagement Trends in 2013 (Part 1) | Attensity Blog                        ...
Attensity’s Top 5 Predictions for Social Media Engagement Trends in 2013 (Part 1) | Attensity Blog                        ...
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Attensity’s top 5 predictions for social media engagement trends in 2013 (part 1) | attensity blog

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What's in store for social media engagement trends in 2013? Our VP shares her top predictions for next year.

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Attensity’s top 5 predictions for social media engagement trends in 2013 (part 1) | attensity blog

  1. 1. Attensity’s Top 5 Predictions for Social Media Engagement Trends in 2013 (Part 1) | Attensity Blog 12/20/12 10:08 AM Contact (http://www.attensity.com/contact) Resources (http://www.attensity.com/resources) Support Search (http://www.attensity.com/support) Login Products (http://www.attensity.com/products) Solutions (http://www.attensity.com/attensity-solutions/) (http://www.attensity360.com/login) Services (http://www.attensity.com/services) Customers (http://www.attensity.com/customers) Attensity Blog Partners (http://www.attensity.com/partners) Company (http://www.attensity.com/company) Attensity (http://www.attensity.com) / Blog (http://blog.attensity.com) Follow Us Twitter Facebook RSS Attensity’s Top 5 Predictions for Social Media Engagement Trends in 2013 (Part 1) (/?p=5276) Our Tweets (http://www.twitter.com/attensity) (feed://www.attensity.co (http://www.facebook.com/attensity) December 19th, 2012 Author: Catherine van Zuylen • No Comments attensity (https://twitter.com/intent/user? Tags: mobility (/?tag=mobility), predictions (/?tag=predictions), Social Analtyics (/?tag=social-analtyics), Social CRM (/?tag=social-crm), Social Media screen_name=attensity) Emphasis on real- (/?tag=social-media) time, real-world engagement will be prompted by mobile #socialmedia More than ever before, consumers are Tweeting, Facebooking, and Google Plussing (well, maybe not so much of (http://twitter.com/search? q=%23socialmedia) usage that!). At Attensity, we have front row seats to witness the changing landscape of social media. For that reason, I’d like blog.attensity.com/?p=5276 to share our top five predictions related to trends in social engagement in 2013. (http://t.co/xYuX8ekb) Our 2013 predictions. #scrm (http://twitter.com/search?q=%23scrm) We’re sharing our first two predictions today, with the rest to be posted on Friday. 42 minutes ago (https://twitter.com/attensity/status/28181254532772659 · reply (https://twitter.com/intent/tweet? in_reply_to=281812545327726592) · retweet (https://twitter.com/intent/retweet? 1. Social media “ownership” will shift from being the exclusive domain of marketing to a joint partnership tweet_id=281812545327726592) · favorite (https://twitter.com/intent/favorite? between marketing and social care organizations. tweet_id=281812545327726592) attensity (https://twitter.com/intent/user? Over the course of 2012, social media has moved from being a “broadcast” channel to being more about actual screen_name=attensity) Whats in store for customer engagement. More and more organizations are setting up Twitter handles and Facebook pages specifically #socialmedia (http://twitter.com/search? q=%23socialmedia) engagement trends in geared toward providing customer care via social channels. These “social care teams” are usually made up of a 2013? blog.attensity.com/?p=5276 company’s best and most knowledgeable customer service agents, who are able to act as multi-faceted “social ninjas” (http://t.co/xYuX8ekb) Our VP @catevz (http://twitter.com/catevz) shares her top to answer customers’ issues in a timely and friendly manner. predictions for the next year yesterday Due to this shift, we have seen more emphasis on incorporating traditional customer service best practices into the (https://twitter.com/attensity/status/28144304422453248 · reply (https://twitter.com/intent/tweet? social care realm, including collaborative team-based service, “handoffs” of customers as one agent’s shift ends and in_reply_to=281443044224532480) · retweet (https://twitter.com/intent/retweet? another’s begins, and a desire to track ROI and agent productivity more closely. tweet_id=281443044224532480) · favorite (https://twitter.com/intent/favorite? tweet_id=281443044224532480) We think 2013 will see an increasing recognition that social care is a 24/7 proposition, with a requirement to expand social care teams to be able to meet more aggressive Service Level Agreements (SLAs) of 15 minutes or less in most attensity (https://twitter.com/intent/user? screen_name=attensity) Thrilled to cases, around the clock. announce that Attensity #VoC (http://twitter.com/search?q=%23VoC) CommandCenter has been named Enterprise Product of the Yr in @bestinbizawards (http://twitter.com/bestinbizawards)! 2. An emphasis on real-time, real-world engagement will be prompted by mobile social media usage. bestinbizawards.com/2012-winners-p… (http://t.co/QuuQk8uN) Consumers in 2012 looked to their mobile devices to share their customer service experiences more than ever before, 2 days ago (https://twitter.com/attensity/status/28108399990291251 requiring social care teams to address customer issues beyond the mere digital realm. · reply (https://twitter.com/intent/tweet? in_reply_to=281083999902912512) · retweet (https://twitter.com/intent/retweet? In 2012, an airline’s Twitter team sprang into action after receiving a series of tweets about long lines at the Oakland tweet_id=281083999902912512) · favorite (https://twitter.com/intent/favorite? airport check-in counters. With Tweeters growing increasingly concerned that they were going to miss their flights, the tweet_id=281083999902912512) Twitter team not only tweeted a response but phoned Oakland airport operations with an urgent request for more desk staffing. Recent Posts But, within the next year, someone might post a photo on Instagram of the sub-standard sandwich they just got at a Attensity’s Top 5 Predictions for major fast-food chain, requiring the same, swift response to this customer. 2013 will up the ante on the routing of Social Media Engagement Trends in issues and response times, in order to affect these sorts of real-world interactions. 2013 (Part 1) (/?p=5276) Attensity Experiences Stellar Year With Exemplary Customer Renewal Rate, Social Analytics Platform Stay tuned for Part 2 to see the rest of our predictions for social media engagement in 2013! In the meantime, what Expansion and Industry Presence (/? trends and challenges do you see within your organization that will impact the way you use social media in 2013? p=5270) Attensity’s Top 5 Webinars of 2012 (//addthis.com/bookmark.php?v=250) (/?p=5261) Follow comments via the RSS Feed (http://blog.attensity.com/?feed=rss2&p=5276) | Leave a comment | Trackback URL (http://blog.attensity.com/wp-trackback.php?p=5276) Authors Leave a Reply Michelle de Haaff Name (required) (http://blog.attensity.com/?author=2) (75) Maria Ogneva (http://blog.attensity.com/? author=14) (73)http://blog.attensity.com/?p=5276 Page 1 of 2
  2. 2. Attensity’s Top 5 Predictions for Social Media Engagement Trends in 2013 (Part 1) | Attensity Blog 12/20/12 10:08 AM author=14) (73) Tamairah Boleyn Email (will not be published) (required) (http://blog.attensity.com/?author=12) (47) Rebecca MacDonald (http://blog.attensity.com/?author=35) (39) Website Catherine van Zuylen (http://blog.attensity.com/?author=3) (36) Craig Norris (http://blog.attensity.com/? author=8) (25) Comment Michelle Greet (http://blog.attensity.com/? author=21) (17) Brad Brodigan (http://blog.attensity.com/? author=17) (10) Phil Talsky (http://blog.attensity.com/? author=9) (6) James Purchase (http://blog.attensity.com/?author=38) (6) Manya Mayes (http://blog.attensity.com/? author=29) (6) Stefan Wess (http://blog.attensity.com/? author=10) (4) Holger Rath (http://blog.attensity.com/? author=34) (4) Jason Gurney (http://blog.attensity.com/? author=16) (4) David Bean (http://blog.attensity.com/? Submit Comment author=5) (4) Tony Priore (http://blog.attensity.com/? author=18) (4) Esteban Kolsky Additional comments powered by BackType (http://www.backtype.com/search?q=http://blog.attensity.com/?p=5276) (http://blog.attensity.com/?author=7) (3) Ian Hersey (http://blog.attensity.com/? author=31) (3) sysAdmin (http://blog.attensity.com/? author=26) (3) Steve Foster (http://blog.attensity.com/? author=19) (2) Alice Goldstein (http://blog.attensity.com/?author=42) (2) Pat Keegan (http://blog.attensity.com/? author=20) (2) Eric Israel (http://blog.attensity.com/? author=22) (2) Darian Shimy (http://blog.attensity.com/? author=13) (2) Lior Arussy (http://blog.attensity.com/? author=37) (2) Joel Haferbecker (http://blog.attensity.com/?author=4) (2) Eric Nguyen (http://blog.attensity.com/? author=41) (1) Jochen Bedersdorfer (http://blog.attensity.com/?author=44) (1) Marina Joseph (http://blog.attensity.com/? author=24) (1) Chris (http://blog.attensity.com/? author=25) (1) Kevin Peterson (http://blog.attensity.com/?author=15) (1) Stefanie Ender (http://blog.attensity.com/?author=39) (1) Jeff Johnson (http://blog.attensity.com/? author=6) (1) Tags mobility (/?tag=mobility) predictions (/? tag=predictions) Social Analtyics (/?tag=social- analtyics) Social CRM (/?tag=social-crm) Social Media (/?tag=social-media)http://blog.attensity.com/?p=5276 Page 2 of 2

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