Recruiting SolutionsJohn Holland GroupCase StudyDiscovering new talent ina competitive market“We are finding LinkedIn to b...
Career Page is GoldJohn Holland recruiters were encouraged to join LinkedIn,and Henderson says that they were impressed by...
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Case Study John Holland Group

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Engaging hard to find candidates

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Case Study John Holland Group

  1. 1. Recruiting SolutionsJohn Holland GroupCase StudyDiscovering new talent ina competitive market“We are finding LinkedIn to be resourceful andcost effective in finding those high level, high Objectives:calibre candidates that have traditionally been • E xpand candidate pool in contractingdifficult for our industry to source.” global market • ngage passive talent using a cost-effective ETracey Henderson approachGroup Manager Recruitment and Resource Planning • Increase brand awarenessJohn Holland is one of Australia’s leading and most diversified Solution:contracting, engineering and services providers. Attracting • Create a Gold LinkedIn Career Pagehigh level candidates is key to building talent pipelines for • T arget potential candidates with LinkedIn AdsJohn Holland and, according to Group Manager Recruitment • U tilise LinkedIn Recruiter to directly contact Resource Planning Tracey Henderson, most recruitment highly relevant candidatesavenues remain extremely competitive and “high performance,high calibre candidates are at times difficult to track down.” Why Use LinkedIn? • P rofessional and high-calibre marketDirectly engaging passive candidates in this competitive market • A ccess to untapped passive candidateshas its challenges, so John Holland has built its own internal • H ighly efficient and cost-effective methodrecruitment teams to focus on target searches in the passive of contact • Measurable ROImarket space. LinkedIn was recognised as a cost-effectiveavenue to build relationships with a huge range of potentialcandidates as well as to increase overall brand awareness for Results:the company. • M onthly Career Page views rose from 20 to 1,090 • 70% year-on-year growth for Career Page 4 followers to reach 8,300 followers in April 2012 • ohn Holland’s employees are highly engaged J on LinkedIn. They have over 1 million 2nd degree connections.
  2. 2. Career Page is GoldJohn Holland recruiters were encouraged to join LinkedIn,and Henderson says that they were impressed by the highcalibre of candidates that were easily accessible withina very professional LinkedIn environment. In 2010, JohnHolland established a Career Page, which has since beenupgraded to a Gold Career Page, and LinkedIn Recruiterhas also been incorporated into their recruitment drive.To increase brand awareness and build followers on theirCareer Page, they posted up LinkedIn ads and wereamazed by the growth.”We are able to use LinkedIn to broaden our networksfor identifying suitable talent, whilst at the same timedeveloping positive and professional relationships withprospective employees,” Henderson says.Finding Hidden TalentIn a contracting market where high performing candidatesare not necessarily actively seeking new opportunities,John Holland decided to leverage LinkedIn Recruiteras a means to increase its targeted search capabilities.LinkedIn Recruiter has enabled the company to engagein direct communication with professionals who are notnecessarily wanting to publicly source new opportunities.Henderson says, “Our recruiters are encouraged to growtheir networks in a professional and ethical manner, andwe’re seeing a positive impact on our attraction efforts asa result.”A Million Ways to ConnectIn April 2011, John Holland had 1,700 followers and hadonly just established their Career Page. By April 2012,they had over 8,300 followers and over 1,000 potentialcandidates visiting their Career Page monthly.Their growing follower base also extends their 2nddegree network to over 1 million people.Henderson found that building a business case for theirpresence on LinkedIn was simple and says, “LinkedIn isone of the most cost effective methodswe have for sourcing great candidates. The metricsit provides on ROI are really compelling.”LinkedIn Recruiting Solutionshttp://talent.linkedin.com Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

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