The architects were tasked with designing a cinema sign that everyone could relate to. They developed a design using simple geometric forms that does not depict any object directly, allowing people to interpret it differently. The design is meant to encourage imagination and have a dynamic, constantly moving form inspired by symmetrical and repetitive natural features. The final design amalgamates basic elements into an inclusive, energetic shape that stimulates the observer's imagination through its layered complexity and simplicity.
1. Presentation by
ARRIS Architects
BIG CINEMAS, COIMBATORE
The principal brief was to design something that people can easily connect with. This brings about a need to
evolve a design that anyone and everyone can easily relate to.
We were looking at a design that is represented with simple geometries which does not symbolize any
particular object ;but is open for multiple interpretation. It needs to be loud enough to tickle their senses.
It should encourage them to let their imagination run wild in attempt to define its meaning for
themselves; allowing them to perceive it differently every single time they are exposed to it.
2. Presentation by
ARRIS Architects
BIG CINEMAS, COIMBATORE
THE PROCESS
We needed forms which are in constant motion , which are dynamically non-static at the same time; which follow an order of growth.
Our inspirations were simplest features from nature which are symmetrical , amorphous , repetitive .
5. Presentation by
ARRIS Architects The final design is an amalgamation of most basic elements; though its resulting character is inclusive of all its
basic characters. The resulting design possesses a very dynamic form which is in constant motion , which remains
in motion irrespective of any factors such as any creed , time ,dimensions etc. Its layered complexity-simplicity
brings about a constant radiation of energy through it; and channelizes it to its receiver and his imagination.
