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REPORT




Mu Application Quadrant:
Understanding the Impact of Video Applications on Consumers & Network Operators

Introduction
Over the last 12 months, video consumption has skyrocketed. According to Nielsen, Netflix alone now accounts for 20% of
downstream traffic during peak times in the United States.Video has become the killer app for consumers and businesses alike.

The Application Quadrant presented by Mu
Dynamics is based on research into the run-
time aspects of the most popular desktop                           Video Applications – High Definition
video applications (Netflix, YouTube, Hulu,
Amazon Video on Demand). It compares them
against each other in both Standard Definition                 More Consumer-Friendly -
(SD) and High Definition (HD) formats across                        (Less Verbose)
two dimensions:
  •	 Consumer-friendliness:		The less
     bandwidth an application consumes, the
     more Consumer-friendly it is, especially
     as new usage-based pricing models are
     introduced.                                                                                       More Operator-Friendly -
                                                                                                            (Less Chatty)
  •	 Operator-friendliness:		The fewer
     connections established by an
     application within a given session, the
     more Operator-friendly it is as less
     resources are consumed across the
     network.


Key Findings
The following findings were observed:

  1. Relative to the other video                                Video Applications – Standard Definition
     applications:
     a. Netflix is less friendly to Consumers
                                                            More Consumer-Friendly -
        in both SD and HD.
                                                                 (Less Verbose)
     b. YouTube is a friendly application for
        Operators and Consumers in both
        SD and HD.
     c. Hulu is the least Operator-friendly in
        both SD and HD.
     d. Amazon HD is more Operator-
        friendly than SD.
  2. SD video is 30% more Consumer-
     friendly than HD but actually slightly
     less Operator-friendly.

                                                                                                         More Operator-Friendly -
                                                                                                              (Less Chatty)




* Graph axes show % from mean on each dimension
The Real Breakthrough in Testing




Methodology
                                                                                             Bandwidth	Consumed
All comparisons were based on multiple
measurements. We took several samples of
each application for significant durations from
the same client, and in similar local network
conditions. For these samples we ran queries
to extract data regarding flows and connections
per second as well as data transfer rates (bytes
per second). Finally we normalized the data in
each group (SD and HD) to establish a common                                                                                             bytes/sec

scale. For example, all the HD data points for the
x-axis (connection rate) and the y-axis (bytes/
second) were averaged to yield the x-avg and
y-avg for that group. Then for each application
the percentage difference from the average was
plotted on a scale that had x-avg and y-avg as
(0,0).


What’s Next?
The next Mu Application Quadrant Report will                                                     Connection	Rate
show the impact of different mobile devices
(iPhone, Android phone, etc.) on the network.




                                                                                                                                         connections/sec


About	Mu	Dynamics
Mu Dynamics is the leader and pioneer in
testing and validating application-aware
networks. Our innovative solutions enable
customers to rapidly recreate applications
and determine the impact to their network.
Hundreds of service providers, enterprises,
government agencies and network equipment
manufacturers use Mu to ensure that their
networks are functional, scalable and secure.
Headquartered in Sunnyvale, California, more information
on Mu Dynamics can be found at
http://www.mudynamics.com.

                                                                    Web: www.mudynamics.com
                                                                    Address: 686 W. Maude Avenue, Suite 104, Sunnyvale, CA 94085, USA
                                                                    Phone: 866-276-4640 or 408-329-6330
                                                                    Fax: 408-329-6317


  Copyright © 2011 Mu Dynamics. All rights reserved. Mu Dynamics, Mu Test Suite, Mu-4000, Mu-8000, Mu Dynamics logo, and Innovate with Confidence are
  trademarks of Mu Dynamics. Third-party trademarks mentioned are the property of their respective owners.

Copyright ©2011, Mu Dynamics, Inc.                                                                                                                    2

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REPORT ON IMPACT OF VIDEO APPS ON CONSUMERS & NETWORKS

  • 1. REPORT Mu Application Quadrant: Understanding the Impact of Video Applications on Consumers & Network Operators Introduction Over the last 12 months, video consumption has skyrocketed. According to Nielsen, Netflix alone now accounts for 20% of downstream traffic during peak times in the United States.Video has become the killer app for consumers and businesses alike. The Application Quadrant presented by Mu Dynamics is based on research into the run- time aspects of the most popular desktop Video Applications – High Definition video applications (Netflix, YouTube, Hulu, Amazon Video on Demand). It compares them against each other in both Standard Definition More Consumer-Friendly - (SD) and High Definition (HD) formats across (Less Verbose) two dimensions: • Consumer-friendliness: The less bandwidth an application consumes, the more Consumer-friendly it is, especially as new usage-based pricing models are introduced. More Operator-Friendly - (Less Chatty) • Operator-friendliness: The fewer connections established by an application within a given session, the more Operator-friendly it is as less resources are consumed across the network. Key Findings The following findings were observed: 1. Relative to the other video Video Applications – Standard Definition applications: a. Netflix is less friendly to Consumers More Consumer-Friendly - in both SD and HD. (Less Verbose) b. YouTube is a friendly application for Operators and Consumers in both SD and HD. c. Hulu is the least Operator-friendly in both SD and HD. d. Amazon HD is more Operator- friendly than SD. 2. SD video is 30% more Consumer- friendly than HD but actually slightly less Operator-friendly. More Operator-Friendly - (Less Chatty) * Graph axes show % from mean on each dimension
  • 2. The Real Breakthrough in Testing Methodology Bandwidth Consumed All comparisons were based on multiple measurements. We took several samples of each application for significant durations from the same client, and in similar local network conditions. For these samples we ran queries to extract data regarding flows and connections per second as well as data transfer rates (bytes per second). Finally we normalized the data in each group (SD and HD) to establish a common bytes/sec scale. For example, all the HD data points for the x-axis (connection rate) and the y-axis (bytes/ second) were averaged to yield the x-avg and y-avg for that group. Then for each application the percentage difference from the average was plotted on a scale that had x-avg and y-avg as (0,0). What’s Next? The next Mu Application Quadrant Report will Connection Rate show the impact of different mobile devices (iPhone, Android phone, etc.) on the network. connections/sec About Mu Dynamics Mu Dynamics is the leader and pioneer in testing and validating application-aware networks. Our innovative solutions enable customers to rapidly recreate applications and determine the impact to their network. Hundreds of service providers, enterprises, government agencies and network equipment manufacturers use Mu to ensure that their networks are functional, scalable and secure. Headquartered in Sunnyvale, California, more information on Mu Dynamics can be found at http://www.mudynamics.com. Web: www.mudynamics.com Address: 686 W. Maude Avenue, Suite 104, Sunnyvale, CA 94085, USA Phone: 866-276-4640 or 408-329-6330 Fax: 408-329-6317 Copyright © 2011 Mu Dynamics. All rights reserved. Mu Dynamics, Mu Test Suite, Mu-4000, Mu-8000, Mu Dynamics logo, and Innovate with Confidence are trademarks of Mu Dynamics. Third-party trademarks mentioned are the property of their respective owners. Copyright ©2011, Mu Dynamics, Inc. 2