The Application Quadrant presented by Mu
Dynamics is based on research into the runtime
aspects of the most popular desktop
video applications (Netflix, YouTube, Hulu,
Amazon Video on Demand). It compares them
against each other in both Standard Definition
(SD) and High Definition (HD) formats across
two dimensions:
Bandwidth Efficient : On-Demand Multimedia Advertisements using Mobile Agents
REPORT ON IMPACT OF VIDEO APPS ON CONSUMERS & NETWORKS
1. REPORT
Mu Application Quadrant:
Understanding the Impact of Video Applications on Consumers & Network Operators
Introduction
Over the last 12 months, video consumption has skyrocketed. According to Nielsen, Netflix alone now accounts for 20% of
downstream traffic during peak times in the United States.Video has become the killer app for consumers and businesses alike.
The Application Quadrant presented by Mu
Dynamics is based on research into the run-
time aspects of the most popular desktop Video Applications – High Definition
video applications (Netflix, YouTube, Hulu,
Amazon Video on Demand). It compares them
against each other in both Standard Definition More Consumer-Friendly -
(SD) and High Definition (HD) formats across (Less Verbose)
two dimensions:
• Consumer-friendliness: The less
bandwidth an application consumes, the
more Consumer-friendly it is, especially
as new usage-based pricing models are
introduced. More Operator-Friendly -
(Less Chatty)
• Operator-friendliness: The fewer
connections established by an
application within a given session, the
more Operator-friendly it is as less
resources are consumed across the
network.
Key Findings
The following findings were observed:
1. Relative to the other video Video Applications – Standard Definition
applications:
a. Netflix is less friendly to Consumers
More Consumer-Friendly -
in both SD and HD.
(Less Verbose)
b. YouTube is a friendly application for
Operators and Consumers in both
SD and HD.
c. Hulu is the least Operator-friendly in
both SD and HD.
d. Amazon HD is more Operator-
friendly than SD.
2. SD video is 30% more Consumer-
friendly than HD but actually slightly
less Operator-friendly.
More Operator-Friendly -
(Less Chatty)
* Graph axes show % from mean on each dimension