How to optimization your content for the cloud by www.batteryfast.co.uk

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HOW TO: Optimization Your Content for the Cloud by www.batteryfast.co.uk
By battery
Dated: Apr 19, 2011
The smartphone is increasingly becoming the interface through which people process the world around
them.
HOW TO: Optimize Your Content for the Cloud by www.batteryfast.co.uk
The smartphone is increasingly becoming the interface through which people process the world around
them.
At the end of 2010, 63.2 million Americans owned a smartphone, up 60% from the previous year,
according to the most recent report on mobile subscriptions from digital analysis company comScore. By
2015, 43% of all Americans will have a smartphone, predicts research aggregator eMarketer. And
according to the National Retail Federation in 2010, more than half of all 18- to 34-year-olds surveyed in
the U.S. wanted Internet access on their cellphones.
This increasing popularity of the smartphone is also coming up against another interesting trend. People
are, in the words of a quotable television advertisement, migrating “to the Cloud!”
Look no further than Amazon and Apple for examples of this: Amazon is urging entertainment content
fans to move their libraries to a remote digital locker. Just as Apple’sintroduction of the iPod and the
iTunes platform at the beginning of the past decade revolutionized the music and digital entertainment
industries, Amazon’s cloud service could do the same for digital entertainment this decade. The popularity
of Netflix,
Huluand Pandora also indicate a migration into the cloud.
Any producer on the web — whether they deal in general software, entertainment, news or any
consumable content — needs to keep a few content principles in mind as this evolution continues.
Create Content Adaptable to All Devices With a Seamless Brand
Though unlikely, today’s iPad could be tomorrow’s BetaMax (or, perhaps more appropriately, “netbook”).
At the beginning of this piece, I cited a number of figures related to how handset adoption is changing. The
truth is, though, we don’t know what the preferred medium of content consumption will be five years from
now. Even with the widespread adoption of the smartphone, the market share is split among Android,
Blackberry, iPhoneandWindows Phone.
Maybe the media device du jour will be a 7-inch tablet. Maybe it will be an even smaller version of a
smartphone that you can hook up to a 70-inch HD television screen. Who knows? All we know is that
people will still be interested in consuming content, hopefully yours. The way to make sure that happens is
to create branded content that can survive many software and hardware iterations.
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