http://www.servicewing.com/ Service Wing Healthcare, Inc. develops and markets a unique suite of software that deliver comprehensive monitoring of Body Area Network (BAN), smart and or Wi-Fi enabled devices.

1. Service Wing
Healthcare
Value Proposition
Better Outcomes at a Reduced Cost
The Problem:
Current healthcare data resides in multiple technology data silos and
true inoperability is nonexistent. Valuable medical data is being
captured within a hospital or clinic’s powerful network of systems
and absent of data integration amongst these systems, the data
languishes in inefficient silos resulting in ineffective, costly,
diminished patient care.
The healthcare industry provider payment practices are being
revolutionized. Demands are being placed on healthcare providers to
share the financial risk on an outcome basis. The long standing pay
for procedure reimbursement practice is over. Healthcare providers
need to take a more proactive role in the patient outcome or be
financially penalized.
Our Company:
Service Wing Healthcare (SWH) transforms valuable healthcare data
that is languishing in incompatible systems, into actionable medical
intelligence that helps healthcare providers make better informed
decisions resulting in reduced costs and superior outcomes.

2. Our Product:
Our informatics platform consolidates and formulates disparate health
data residing within a healthcare enterprise into beneficial medical
intelligence. In real time, health data is processed through our
customized business rules engine, whereby a new data alert is created
and reported to an existing system to be acted upon. By alerting
Healthcare providers with critical information at the precise time it’s
needed, just-in-time care intervention can be administered, resulting in
avoidable costly clinical errors and improved patient care.

3. Our Advantage:
Unlike standalone telehealth devices and other healthcare integration
solutions which require costly development and the training of staff on
new protocols, our product integrates with existing legacy systems
(Siemens, Epic, Cerner etc.) reducing the cost of deployment and
eliminating the need to re-train staff. By integrating into the current
clinical and operational workflow, we have a low cost of ownership and
minimize the amount of change management and disruption to the
established patient care protocol.
Solid (best in class) integration tools enabling real-time connectivity
and interaction with virtually any enterprise and legacy systems. A
robust business rule exchange engine that allows information collection
from multiple sources, immediate organization of the data
through highly customizable formats and subsequently results in action
triggers to the applicable system, providing data liquidity throughout
the entire healthcare ecosystem.
Architected to an enterprise standard, our product was precisely
designed to handle high volume data transactions, multiple data
requests and simultaneous data treads.
When the current system does not have the ability to generate data
and interact with a patient or clinician, Service Wing provides a highly
secured Internet Rich Application that can be deployed within a web
browser or mobile device.
As the product matures, business rule engine processes will upon
identification be adjusted to provide for continuous improvement of
flexibility and need for variation inherent in processes.

4. Our Market:
We market to organizations that have a direct interest in providing
higher quality of care to a (large scale) patient population and
simultaneously seek the benefit of cost reduction. Entities such as
government and large accountable healthcare organizations are
SWH’s primary target markets. One of our current clients is Mainline
Health (http://www.mainlinehealth.org/).
Service Wing’s advanced technology helps healthcare providers save
millions of dollars annually by reducing Preventable critical clinical
events, the cost of patient intake and hospital readmissions that lead
to poor clinical and quality outcomes, increased patient costs and
mortality.
Service Wing’s broad-use technology can be employed in a variety of
diverse medical scenarios including:
§
Intake and Assessment (physicians and hospitals) – a triage tool
that provides immediate risk feedback to behavioral health care
providers. Our product allows medical staffs to prioritize walk-in
patients for care, immediate appointment for high risk or follow-
up for lower risk patients, streamlining patient intake, insurance
verification, payment management and assessment.
§
In-Patient Care (hospitals) – real time event monitoring and
analysis of care in order to prevent costly Never Events (non-
reimbursable events) and pharmacy pairing errors which lead to
over 700,000 Adverse Drug Events annually
§
Out-Patient Results & Readmissions Prevention (hospitals) –
integrating BAN (Body Area Network) wireless devices in the
home for monitoring of key vital signs to prevent readmissions
ONLY within the first 30 days post discharge from hospital (this
timeframe is where the hospital is contractually at risk for non-
reimbursement for a readmission).

5. $2 Billion Market
Annual Sales Opportunity
* 10% of $2 billion outstanding uncollected deductibles
** 5,000 US Hospitals at $100K annual SaaS fee
*** “Rehospitalizations Among Patients in the Medicare Fee-for-Service Program”, New
England Journal of
Medicine, April 2, 2009
Our Market Opportunity:
$200 M*
$500 M**
$1.2

6. Our Business Model:
Our business model is to provide our solution as software as a
service (SaaS).
(It should be noted this was offered to the government however was
declined due to appropriation restrictions).
Total cost of ownership would need to be defined by the solution. In
the case of a SaaS model, there is an initial setup fee and a monthly
service fee based on the transaction amount. If optioning for a
traditional software licensing model, the cost will include licensing,
maintenance and service fees.
Developed to an enterprise standard, the entire solution is fully
scalable. Additionally, given the SaaS requirement for the private
sector, the solution is particularly expandable to allow for a low cost
of ownership.
Patient Intake
Management
Patient Intake
Management

Upfront Co-
Pay and
deductable
collection
through patient
self-registration
and automatic
payment plans.
Standardize and
streamline
patient
registration,
assessment
and process
across all
departments.

L
i
c
e
n
s
e
,
M
o
n
t
h
l
y

Eliminati
ng
expensiv
e “non
reimburs
able”
incidents
that lead
to
financial
losses
by
monitorin

L
i
c
e
n
s
e
,
M

Reduction in
readmissions and
Length of Stay
(LOS) by extending
care and
monitoring to the
home and for a

L
i
c
e
HAC
Management
HAC
Management

Upfront Co-
Pay and
deductable
collection
through patient
self-registration
and automatic
payment plans.
Standardize and
streamline
patient
registration,
assessment
and process
across all
departments.

L
i
c
e
n
s
e
,
M
o
n
t
h
l
y

Eliminati
ng
expensiv
e “non
reimburs
able”
incidents
that lead
to
financial
losses
by
monitorin

L
i
c
e
n
s
e
,
M

Reduction in
readmissions and
Length of Stay
(LOS) by extending
care and
monitoring to the
home and for a

L
i
c
e
Readmission
Management
Readmission
Management

Upfront Co-
Pay and
deductable
collection
through patient
self-registration
and automatic
payment plans.
Standardize and
streamline
patient
registration,
assessment
and process
across all
departments.

L
i
c
e
n
s
e
,
M
o
n
t
h
l
y

Eliminati
ng
expensiv
e “non
reimburs
able”
incidents
that lead
to
financial
losses
by
monitorin

L
i
c
e
n
s
e
,
M

Reduction in
readmissions and
Length of Stay
(LOS) by extending
care and
monitoring to the
home and for a

L
i
c
e