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Enterpreneur Succes Story - Santacruz Fruit Juice Centre
1.
2. Mr Shivkumar working at a petrol pump
in Lalbaug 1956
Earning Rs25 at the pump ,he was
encouraged by profits from selling
bananas
Wanted to earn extra income by selling
bananas on the street after work hours.
3. In six months he did well
enough to buy a shop to hold
his stock
Not content to have
establishment remain as a
warehouse for bananas.
HAD BIGGER PLANS
Decided TO START A
JUICE CENTRE
Faithful customers –who live
in suburbs near the shop.
4. DIFFICULTIES
In beginning ,business was very poor, there
would be only 15-20 customers a day
Later during winter & monsoon months tend
to be slow, but regular customers are
undeterred regardless of the season
5. Initial investment of only Rs 25/-
Drawing a huge amount home as per 1996 –
a enterprise report in – The Asian Age
Impressive yearly turnover - as on 1996
Even they take catering orders for large
parties
Juices are also supplied to marriages & other
large functions
6. Word of mouth spread across
The location of the shop made it earn more-
contributed to growth
Business increased and now the business is
never deserted
Inpiste of number of aerated soft drinks
& tetra packs juices available the
business continues to remain on a
upwards swing.
7. Mr Shukla shivkumar says-
Residents who eat a good meal they go to good
restaurants but if they want juice they come
here.
8. Quality is most important & it is the first
priority
To maintain high quality standards
Mr Shivkumar goes to Crawford market
everyday at 5.30 in the morning & handpick
choice of fruits to ensure their quality &
freshness.
9. We could have expand in the area of catering
There is lot of scope even for home delivery
as well but we have deliberately avoided to
maintain high quality & exclusivity.