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1. Value Chain (as a Percent of Total Price to the Consumer) http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary Purchasing Production R & D Sales & Marketing Price to Consumer 45 18 6 31 100 31% 69% Value added related to distribution and marketing Value added related to supply and assembly
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Editor's Notes
Source: McKinsey, A. T. Keamey, DaimlerChrysler, IMD Research, 1999