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Den andre, tredje, fjerde og femte skjermen.

Anette Mellbye, Adm.dir. Aftenposten Mobil
The
Screen
The
First
Screen
PA R A D I G M E S K I F T E
TAKTIL
=
INTUITIV

Alltid

PRISMESSIG

tilkoblet

TILGJENGELIG
MULTISKJERM-

virkelighet
David	
  Sundelin	
  	
  @davidsundelin	
  	
  	
  	
  1d	
  
All	
  this	
  talk	
  about	
  ”second	
  screen”.	
  	
  
What	
  about	
  third	
  and	
  fourth	
  screen?	
  
iPhone	
  tex<ng	
  while	
  iPad	
  web	
  browsing	
  
while	
  tv	
  Ne@lixing	
  
	
  

Details	
  
Disconnecting
Den femte skjermen
Wearables
Google glass
• 
• 
• 
• 
• 
• 
• 
• 

Tar bilder
Live video feed feature
Svarer på spørsmål
Sende lydmeldinger
Kalenderoversikt
Lese artikler
Oversetter
Hjelper med retning

Programmerbar
T-skjorte
•  Når T-skjorten kobles til
en smarttelefon-app,
viser T-skjorten tweets,
facebook status, din
favorittmelodi og bilder
•  Den har innebygd mikrokamera, høytalere etc.

Intelligent
sykkeljakke
•  Jakken kan kobles til
smarttelefon for å tracke
fart og rute
•  Flekisibel, bøybar skjem,
akselometer, og 3D
gryoskop

Treningsbånd

•  Tracker aktivitet, søvn,
spisevaner
•  Tracker kalorier
•  Kan kobles til
smarttelefon for å
visualisere data
INTEGRERT, SØMLØS
OPPLEVELSE
En mer og mer INTEGRERT OPPLEVELSE…

STASJONÆRT

MOBILT

WEARABLES
Multiskjerm
Hele døgnet
Mer og mer integrert
Hva betyr det?
We want same-day delivery. Restaurant
ingredient checkers. Virtual play
connectors that join us with far-away
friends in real-time games. Digital
assistants who analyze our
performance and give advice. And instock detectors that will tell us if the
product we want is in the store.

Urban study, Ericsson
report
Smarte

MULTIKANAL- 
BRUKERE
Passer denne
devicen til denne
oppgaven?
34%

bruker den devicen som
ligger nærmest
Passer denne
devicen til denne
oppgaven?
Svært ofte bruker de flere
devicer fra start til slutt på én
og samme oppgave
Passer denne
devicen til denne
oppgaven?
2	
  typer bruk
2
Sekvensiell bruk
Simultan

+


bruk
Smarttelefon vanligst
N Y T T

T A N K E S E T T

Forventningen om at
informasjonen, innholdet eller
tjenesten man til enhver tid har
behov for, er
på
hvilken som helst device, i hvilken
som helst kontekst
IKKE

ÉN

KUNDEREISE!

OPPMERKSOMHET

VURDERING

KJØP
Multiskjermvirkelighet

Krysskjermstrategi
løst
Søm

Følge
interes
sante
emneor
d
løst
Søm

obalt
Gl

Lagre
leselist i
senere e for
lesning
løst
Søm

Følge
interes
sante
emneor
d
Nyhet
rett på svarsler
armen
formsplattnjer
rys pa
K am
k
Lærdommer
SKJERMENE ER MED
FOLK HELE DØGNET
ÉN DEVICE KREVER IKKE
LENGER FULL
OPPMERKSOMHET
KRYSSKJERM-
ATFERD
MOBILEN KNYTTER
SKJERMENE SAMMEN!
DET FINNES IKKE ÉN
KUNDEREISE
DESS MER INTEGRERT
TEKNOLOGI, DESS
VIKTIGERE BLIR DET Å
TENKE…!
Innholdet først 2
Relevans er überviktig 2
Convenience et must2
Hva er egentlig

First Screen?
First, second, third, fourth og fifth screen. Ny skjermvirkelighet og wearables.

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First, second, third, fourth og fifth screen. Ny skjermvirkelighet og wearables.