Intro to 1KG+
多背一公斤／ www.1KG.org 2007

The Fact
• Villages and schools around travel sites are
still suffering from poverty
– Short of goods
– Information Gap
Vs.

The Idea
Let all the travelers carry
one kilogram more!

The Action
Play Share
Give

Impact
> 8000
Online Users
> 1000
Volunteers
> 200
Activities
> 1,000,000
Influenced
> 150
Schools

The Philosophy
Everyone’s little effort will
change the world

5 Key Successful Factors
• The Objective
• The Way
• The Process
• The Website
• The Volunteer Team

The Objective
• Clear, Easy to Understand:
Doing Good on your Travel

The Way
• Different from traditional charities:
Easy & Funny
Direct Contact
DIY

The Process
Give
Play
Share

The Website
Homepage
• www.1KG.org
– Information
• News Sharing
• Schools page
• Instructions
• Toolkit School
information
page
– Interactive
• Discussion
• Information Sharing

Volunteer Teams
• Online Team:
– Update information, maintain website,
customer service, online promotion…
• Local Team:
– Organize local activities, promotion, volunteer
recruitment…