UXD General Assembly project Full report url: http://bit.ly/1XPBuhl Have you ever learn any foreign language? Have you ever learn something through video or podcasts? You got some hands on learning a foreign language through vocabulary/phrases app and you are determine to take yourself a higher level. You got yourself a video to learn in a fun way but you forgot what you learn as you have nothing to revise back (in case you replay the video) You tried reading an article in that foreign language. You tried finding new word meaning via dictionary diligently but the process was getting more and more dreadful and eventually you stopped. Wouldn't it be awesome if an podcast app improves your language learning experience? Here it is. Linder

1. LINDER
Lingua + Reader
https://invis.io/H86WYUZUE

2. What is Linder?

3. –Amy Cheong
“Linder is a podcast language app”
+
LINDER
Lingua Reader

4. Problem Statement
Audio
Foreign Language
Article +
Hmmm… It makes my
learning more lively but I’m
can't refer back and forget
easily
I feel sleepy. zZZ
LINDER

5. Problem Statement
How might we improve the language learning experience by
listening to podcast?
LINDER

6. User Interviews
LINDER

7. Interviews
What’s are the top 5 most
frequent ways you use to
study?
How often do you study in
the past week?
Preferences in listening/
reading/speaking/
memorising
What’s motivates you to pick
up a foreign language?
What demotivates you when
you study?
LINDER

8. Interviews
I always REPLAY the excerpt
that I want to practise
I want to know explanation
on grammar too besides
vocabulary
It’s really hard to find audio
with script.
It’s hard to memorise and I
forgot after the test
I tends to read between my
free time
LINDER

9. • Proper explanation on
grammar/vocabulary
• Not used to lengthy material
• Emphasis on pronunciation
• Do not like to study things that
are not relevant to daily life/
interest
• Use variety of resources to
study
Data Synthesis
LINDER

10. Persona
LINDER

11. SARAH BEGINNER
AGE 20 years old
OCCUPATION Student
LOCATION Malaysia
Learns Korean for 2 months
PAIN POINTS
• By learning grammar and
vocabulary via textbooks or online
are boring so she wants to find a
fun way to learn.
• She needs to find every new word
meanings with dictionary back and
forth which demotivates her
LINDER
NEEDS & GOALS
• To find a free learning material to
study
• Able to watch Korean drama
without subtitles
BACKGROUND
•Sarah has just started learning
Korean due to her love to
Korean k-pop and dramas. She
searches online for free lessons
because she does not want to
spend too much money on
learning material.
Time
Money
Level

12. MICHELLE
INTERMEDIATE
AGE 29 years old
OCCUPATION Teacher
LOCATION London
Learns Korean for 4
years
PAIN POINTS
• It’s harder to maintain or even improve
her Korean due to her hectic schedule
• Online learning resource is too basic to
her needs but if she finds Korea news/
articles to read, they are too long and
difficult which intimidate her.
LINDER
NEEDS & GOALS
• To learn Korean in her own pace during her
free time
• Do not want to force herself in remembering
words
• Want to learn about things that relevant to
her interests
BACKGROUND
• Michelle learned Korean
during her 2 years
teaching in Korea. After
she’s back to London, she
does not want to forget
her Korean.
Time
Money
Level

13. Competitive Analysis
LINDER

14. Apple Podcast
User can upload podcasts or videos about
anything.
PROS
• Downloadable
• Easy for beginner/ Just for fun
• Able to display audio / videos
CONS
• Usually teaches words/phrases
• No notes to refer
• Too easy for intermediate/advanced user
• Depends on channel owner on what to teach
LINDER

15. Talk To Me In Korean
An website that teaches Korean and
introduce Korea culture.
PROS
• Progressive levels to learn
• Easy to use UI
• Diversity of learning series in videos and
podcasts
CONS
• Needs to pay for translated content
• Outdated mobile version
• Supports one language only
LINDER

16. Duolingo
An app that provides free language learning by
translating.
PROS
• Gamification system that engaged user
• Interactive and attractive UI
• Progressive levels
• Covers a lot of vocabularies
• Supports many languages
CONS
• No detailed grammar explanation is given
• Basic level only
• Didn’t cover a lot sentence structure thus user might
still has difficult to strike a conversation
LINDER

17. User Flows
LINDER

18. HAPPY PATH 1
First time
setup
Select interested
topic
Start podcast
Select language
Select a podcast
Select a podcast
HAPPY PATH 2
User Flow
LINDER
Continue
podcast
Save vocab?
End
of podcast,
Do quiz?
Podcast list
Navigate to Quiz
tab of the
podcast
No
Yes
No
Yes

19. Wireframe & Usability Testing
LINDER

20. LINDER
Low-Fi Usability Testing

21. Not sure on
what’s the
buttons?
Replay seems
unnecessary
User is not sure
where to add the
alarm
User wondering if
she can fast-
forward or
backtrack of the
podcast
User is confused
where’s the yes/no
button for this
screen when no
alarm
LINDER

22. Added
Navigation Bar
to make add
button visible
AfterBefore
User is not
sure where to
add the alarm
User is
confused
where’s the
yes/no button
for this screen
when no alarm
LINDER

23. Walkthrough is
given for the first
time to explain
the functionalities
clearly
AfterBefore
Not sure on
what’s the
buttons?
Not sure if
vocabulary is
clickable
LINDER

24. High-Fi Usability Testing
LINDER

25. Surprised when
encountered quiz.
Not happy why
there’s a quiz.
Is it scrollable?
User keeps
flipping back and
forth instead of
scrolling
Cards do
not look
related.
Walkthrough
guide looks
cluttered,
doesn’t bother
to look at it
Some texts is
not visible
because of the
light colour
Buttons are
still not
visible
LINDER

26. LINDER

27. Before After
Buttons are
still not
visible
Some texts is
not visible
because of
the light
colour
Colour
changed to a
better visible
colour palette
More
noticeable
button UI
Highlighted
vocab/
grammar for
user to tap
Not sure if
vocabulary is
clickable
LINDER

28. Before After
Changed to
noticeable vertical
progress bar
which avatar has
changes
progressively
Is it scrollable?
User kept
swiping left and
right instead of
scrolling
Cards do not
look related.
Separated quiz
clearly in another
tab
Surprised when
there is a quiz in
an article
LINDER

29. Content for different level
Basic
- Audio contains english explanation
- Shorter duration
- More vocabularies / grammars
assistance
Intermediate & Advanced
- Audio contains native language only
- Longer duration
- Less vocabularies / grammars
assistance
LINDER

30. Engagement
Something that keep user interested
LINDER

31. 1.Tools that improve podcast
experience
LINDER

32. LINDER

33. 2.Colors
Captivates user attention
LINDER

34. 3.Motion Transition
From: http://bit.ly/1NmiDEO LINDER

35. LINDER

36. 4.Karaoke-style text display
Helps in reading while you are listening to podcast
4.Karaoke-style text display
LINDER

37. 5.Rewards & Motivation
You are awesome!
Can you teach me?
LINDER
To encourage user to continue

38. You did it!
LINDER

39. Next for Linder
LINDER
1. Gamification aspect in podcasts (Encourage people to read more!)
2. Create a valid assessment(quiz) for learners to practise
3. Create a Take-and-give system where learners willing to giveback what they
learn by creating more translated podcasts

40. Opportunities for Linder
LINDER
1. Branch out to a certification that proves user’s language ability to their potential
employer or entry test.
2. Cooperates with other language websites/companies for intermediate and
advanced material
3. Introduces cultures and improves basic knowledge of the language country
Reference: http://bit.ly/1qmeA6d

41. What I have learn
LINDER
Change confusing design
When the same concern is brought by different user again and again, listen and
act on it. Change it if it is valid. Following the wrong design pattern stops user
from proceed to the next stage that ends up stop discover the gem of your app.

42. Thank you
Prototype: https://invis.io/H86WYUZUE
LinkedIn: amycheong19
Full report: http://bit.ly/1XPBuhl