1. Comparison of two
music videos

2. The first video I have chosen is the We Found Love Video
by Rihanna. She varies in her style of music, but it is mostly R&B, Hip
Hop and Pop. She has a wide audience of people who enjoy her music
I think that this song in particular, looking at the video, there is lots
going on and attracts more of a younger adult audience.
The song is a fast up beat song and the video matches this, it’s fast
and there’s a lot to watch. The video tells a story, it matches the lyrics
and is quite narrative in this sense.
From the three main types of music videos (performance, narrative and
concept) it doesn’t just come under one of these categories. We see
Rihanna performing and see her singing at times too, as I said it tells a
story and also includes concept, with lots of effects and editing done.

3. The costume in the video matches the style of video. They both wear
Doc Martins and denim jackets to give them a particular image, and the
smoking and drinking matches the way the makeup has been done and
the style of clothing they’re wearing.
There isn’t just one style of camera angles and settings that is used.
Due to the song being fast the shots are all different and all over the
place flicking from one to the other all very swiftly. It never stays just on
one shot for a very long time apart from at the beginning when it is slow
when she is talking quietly.
Rihanna, just like most other artists has her own motifs. Rihanna’s
style, her tattoos, her forever changing hair style, her ‘rock chick’ look
is
her particular style. This are the features which represent her.

4. Rihanna Ft. Calvin Harris
We Found Love
http://www.youtube.com/watch?feature=player_detailpage&v=tg00YEETFzg

5. The next music video I have chosen to analyse is Lego House by Ed
Sheeran. He is famous for his acoustic music, therefore his songs are
all very calm and very often have meanings to them.
In this video it follows his whilst singing, it is mainly based on his
performance, as it watches him the whole time. But of course at the
same time is narrative and telling a story which matches the lyrics to
the song.
Ed Sheeran does not spend a great deal on costume and makeup. He
doesn’t really have any specific ‘motifs’ but to him one thing that
everyone knows him by is his messy ginger hair and his lazy, scruffy
sort of look.

6. Lego House
Ed Sheeran
http://www.youtube.com/watch?v=c4BLVznuWnU