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08.21.09 Right Management Marketing Presentation
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08.21.09 Right Management Marketing Presentation

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Ann Marie and Ed\'s Presentation for Right Management Fast Trac - Friday, August 21, 2009

Ann Marie and Ed\'s Presentation for Right Management Fast Trac - Friday, August 21, 2009

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08.21.09 Right Management Marketing Presentation 08.21.09 Right Management Marketing Presentation Presentation Transcript

  • Who Am I?
    My name is Ann Marie Mayuga
    I own a PR and marketing consulting firm
    My work experience includes agency experience
    Fleishman-Hillard, General American, and MetLife are companies that I have worked for
    I have been in your position, “in between opportunities”, trying to figure out my next step
  • Who Am I?
    My name is Ed Mayuga
    Sales & Marketing Director for AMM Communications, LLC
    Experience as a management consultant
    10 years in the pharmaceutical industry in sales and in management for Abbott Laboratories, Parke Davis and Pfizer
    5 years in the transportation and logistics business working for United Parcel Service
    I trained salespeople on effective networking and have adapted these concepts for my consulting practice
  • Do-it-Yourself Marketing
    Right Management, FastTrac Program
    Ann Marie Mayuga, Principal
    Ed Mayuga, Sales & Marketing Director
    AMM Communications, LLC
    August 21, 2009
  • Marketing building blocks:
    Define you product / service
    Define your audience / clients / customers
    Define your messages
    Define how you will consistently reach clients / customers
    What is your elevator speech?
  • What is Your Billable Time Worth?
    There are approximately 2080 working hours per year
    A high-performer will earn a minimum of $100k annually
    $100k/2080 = $48.07 per hour (or $8.01 for every 10 minutes)
    Consultants find it very challenging to bill 40 hours per week, especially when self-marketing
  • Creative and cost-effective marketing:
    Networking
    Create a Web site
    Referrals from clients
    Blast emails, newsletters
    Public relations
    Social media
  • A good brand will:
    Deliver the message
    Confirm your credibility
    Connect with target prospects
    Motivate the buyer
    Solidify user loyalty
  • Social networking*:
    Advantages
    Connect with lots of new people
    Get the word out without an intermediary
    Establish yourself as expert in your field
    Connect with clients
    Disadvantages
    Can consume lots of time
    Most connections don’t amount to paying clients
    *Credit: “Strategies: Which social networking site is best for your small business?” by Rhonda Abrams,
    May 15, 2009, USAToday.
  • Types of social networking:
    – 140 characters; establish a base of followers. Quick hits. (@ammayuga; @elmayuga).
    – Focused on helping professionals connect.
    Blogging – WordPress, Blogger, Tumblr, etc.
    (Facebook) – Social networking site for family and friends. Use to create business fan page.
    – Site is all videos. Good idea to post video of
    your products for prospects.
    Check out our website and blog: www.ammcommunications.com
  • Develop a marketing budget:
    Determine how much you can spend
    Identify marketing strategies
    Break strategies into priorities
    Estimate cost for each priority
    Create the budget according to your priorities
  • Lessons learned since June 1, 2008:
    Plan, implement and GO!
    Wake up with a purpose each day
    Difference between a network and an active network
    Working for yourself vs. someone else means you never fully relax
    It’s a slow build = Marketing is done everyday
  • Resources
    The Go-Giver by Bob Burg and John David Mann. www.thegogiver.com/blog/index.php
    Guerrilla P.R. 2.0: Wage the Effective Publicity Campaign without Going Broke by Michael Levine
    Entrepreneur www.entrepreneur.com/
    St. Louis Business Journal www.stlouis.bizjournals.com/stlouis/
    St. Louis Small Business Monthly www.sbon.com