BEGINNERS
GUIDE TO
10 THINGS
YOU NEED
TO KNOW
Google Analytics is an
incredible tool that helps
you make your site great.
Here are 10 interesting little
tidbits that wi...
1

Bounce rate: the amount of people that
leave your site after only viewing 1 page
A high bounce rate is not always a bad...
A Healthy Bounce Rate varies from 10% - 98%
Website type

Example

Ave bounce rate

Service

Task Rabbit or Rdio

10 - 30%...
2

Unique Visitors show the number of
distinct individuals that come to a site
BUT beware! Unique Visitors are not always people
This metric counts the cookies
dropped in a browser. Unique visitors
doe...
3

Average Visit Duration is thought to
show how long people spend on
your site on average
But, it is grossly inaccurate.
The way it is calculated underestimates the real length of
time. It does not count the time...
4

‘Direct’ Traffic is usually assumed to be
people typing a site’s URL directly into
the address bar
There are more sources of ‘direct traffic’ than
meets the eye
9 common sources:
1. Visitor came through from bookmarks bar
...
5

Referral traffic shows the visits to your
site from those that came from site
sources other than a search engine
Referral traffic helps track
improvements in SEO
Referral traffic shows number of
backlinks exist to your site. Backlinks
he...
6

Site Search shows the most common
things people look for in the search field
on your website

** Obviously my site could...
Site Search makes for great content ideas
This metric is a great indicator of what
people organically want out of your sit...
7

When measuring loyalty, most people look
at New vs. Returning users. But frequency
& recency reports give a better snap...
Frequency & recency reports are valuable to
content sites, which exist to build long term
readership and loyalty.
8

To find the best type of content your
site has look to your top Landing
Pages from social traffic report
The top landing pages via social referral show
the content that is organically interesting to
social audience.
Repackage t...
9

The maximum session time
= 30 mins.
Users will be timed out after 30 mins.
This is important to note if your site
demands the attention of users for
longer than 30 mins.
E.g.: educational training ...
10

Google Analytics
is not 100%
accurate
It does not catch data if:
The Analytics ID
tracking code is not
pasted on every single
page on your website.

People disa...
Sign-Up on
to learn more about Google
Analytics for beginners.

http://skl.sh/
1bsUbR9
Use the discount code
‘riffraff’ to...
Tweet to download.
@AmberHorsburgh
https://www.paywithatweet.com/
pay/?
id=e1ef33247a81f8c3880cf6691899f
318
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Google Analytics: 10 Game-Changers You Need To Know

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Here are 10 quick tidbits of information about Google Analytics for Marketers, Bloggers and Beginners that I wish I knew years ago. From what a healthy bounce rate is to why 'average time spent on site' always seems so low.

Sign-up for my Google Analytics SkillShare course for more information like this. Use the discount code 'RIFFRAFF' for 25% off. http://skl.sh/18xaj0E

To download this presentation just pay with a tweet using this link: http://goo.gl/GqsdbA

All Riff-Raff images used in this presentation are from Google Images.

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Transcript of "Google Analytics: 10 Game-Changers You Need To Know"

  1. 1. BEGINNERS GUIDE TO 10 THINGS YOU NEED TO KNOW
  2. 2. Google Analytics is an incredible tool that helps you make your site great. Here are 10 interesting little tidbits that will make your site even more great. @AmberHorsburgh
  3. 3. 1 Bounce rate: the amount of people that leave your site after only viewing 1 page A high bounce rate is not always a bad thing
  4. 4. A Healthy Bounce Rate varies from 10% - 98% Website type Example Ave bounce rate Service Task Rabbit or Rdio 10 - 30% Retail Amazon or ASOS 20 - 40% Lead Generation National LGBT Museum or Dadaab Stories 30 - 50% Content VICE or Huffington Post 40 - 60% Landing Page Every site 70 - 90% Blog The Sartorialist or Humans of New York 70 - 98% Source: Google Analytics
  5. 5. 2 Unique Visitors show the number of distinct individuals that come to a site
  6. 6. BUT beware! Unique Visitors are not always people This metric counts the cookies dropped in a browser. Unique visitors does not equal unique browsers, people or computers.
  7. 7. 3 Average Visit Duration is thought to show how long people spend on your site on average
  8. 8. But, it is grossly inaccurate. The way it is calculated underestimates the real length of time. It does not count the time a visitor spends on the last page they see. Page #1 Page #2 10:00:00am (T1) 10:00:30am (T2) Enters site Page #3 Exits site 10:00:50am (T3) Time spent on Page 1 = (T2 - T1) = 30 seconds Time spent on Page 2 = (T3 - T2) = 20 seconds Time Spent on Page 3 = (unknown) = 0 Seconds Time on site = 50 seconds
  9. 9. 4 ‘Direct’ Traffic is usually assumed to be people typing a site’s URL directly into the address bar
  10. 10. There are more sources of ‘direct traffic’ than meets the eye 9 common sources: 1. Visitor came through from bookmarks bar 2. Hyperlink from a Word or Powerpoint doc 3. Link was in Skype, G-Chat or AIM 4. Click-throughs from Mobile apps like Twitter 5. Link was in Javascript - this is a problem with banners 6. Link was in a flash application 7. Link was on an intranet 8. Redirect pages 9. Site was set as the users homepage or pinned tab
  11. 11. 5 Referral traffic shows the visits to your site from those that came from site sources other than a search engine
  12. 12. Referral traffic helps track improvements in SEO Referral traffic shows number of backlinks exist to your site. Backlinks help you gain trust and reputation in the eyes of Google search engine. This helps SEO ranking.
  13. 13. 6 Site Search shows the most common things people look for in the search field on your website ** Obviously my site could do better with search
  14. 14. Site Search makes for great content ideas This metric is a great indicator of what people organically want out of your site. Use these themes and keywords to create content for your site. This will be interesting to your audience
  15. 15. 7 When measuring loyalty, most people look at New vs. Returning users. But frequency & recency reports give a better snapshot.
  16. 16. Frequency & recency reports are valuable to content sites, which exist to build long term readership and loyalty.
  17. 17. 8 To find the best type of content your site has look to your top Landing Pages from social traffic report
  18. 18. The top landing pages via social referral show the content that is organically interesting to social audience. Repackage this type of content to get more use.
  19. 19. 9 The maximum session time = 30 mins. Users will be timed out after 30 mins.
  20. 20. This is important to note if your site demands the attention of users for longer than 30 mins. E.g.: educational training sites and audio/video streaming.
  21. 21. 10 Google Analytics is not 100% accurate
  22. 22. It does not catch data if: The Analytics ID tracking code is not pasted on every single page on your website. People disable nd Javascript or disallow a cookies.
  23. 23. Sign-Up on to learn more about Google Analytics for beginners. http://skl.sh/ 1bsUbR9 Use the discount code ‘riffraff’ to get 25% off.
  24. 24. Tweet to download. @AmberHorsburgh https://www.paywithatweet.com/ pay/? id=e1ef33247a81f8c3880cf6691899f 318

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