Copy Elements

•Download as PPT, PDF•

0 likes•1,353 views

Presentation on copy elements commonly found in pharma advertising. Uses examples from US ads. Includes commentary about how a Canadian ad would differ. Presentation originally developed for use in CE2769, Medical Writing II, Concordia University.

Health & Medicine Business Technology

Elements of Pharmaceutical Ad Copy © Amanda Strong http://www.medicalcommunications.ca [email_address] Prepared for CE2769 - Spring 2008

Copy Elements ,[object Object],[object Object],[object Object]

Copy Elements ,[object Object],Indication statement This is a US ad, they do not need to include full indication. In Canada, the FULL indication must be included. Contraindication If the PM contains any contra-indications other than sensitivity to any components of the drug, then it must be included WITH the indication statement Balancing copy This is most common side effects and IMPORTANT warnings and precautions

Copy Elements ,[object Object],Qualifiers (Footnotes) These provide additional information to the body copy, for example definitions or disclosure of study design, dosing, duration, etc Sign-offs These usually include a statement directing the physician to the product monograph for more information References? In journal ads, these can appear with the prescribing information that must appear somewhere in the journal pages

Copy Elements ,[object Object],Indication statement Flash also serves as to statement of indication Contraindication Full contraindications must be disclosed Balancing copy This is most common side effects and IMPORTANT warnings and precautions; bolded warning in the monograph MUST be included prominently Body Copy Contains selling messages

Copy Elements ,[object Object],Qualifiers (Footnotes) No qualifiers appear on this ad; in Canada they would be required but may appear with prescribing information on later pages Sign-offs Directs physician to the product monograph for more information Also gives manufacturer, web site and date of ad References In this ad the references appear directly on the ad and not in the prescribing information

Similar to Copy Elements

Project 2 consumers and marketing(your name)SAHIL781034

A brand is foreverSameer Mathur

Assignment 3Ronak Jain

Ad-Promo Search Engine Marketing PresentationDale Cooke

Pharmaceutical companies and SEO search results complianceMarcos Richardson

INDUSTRY and COMPETITION ANALYSIS”Use the template below to f.docxjaggernaoma

Current State of Paid Search MarketingDale Cooke

Sheet1My Required Rate of Return is based on return to be greater .docxlesleyryder69361

Short Answer questions Part 11.What is the difference between.docxmaoanderton

Branding conceptshaigan pharmaceutical

Assignment 1Positioning Statement and MottoUse the provi.docxbraycarissa250

Case analysis week 6outline and grading guide (100 points)cssuser454af01

CASE TO BE ANALYZED LISTED BELOW THE ASSIGNMENTCOMPANogglili

Similar to Copy Elements (13)

Project 2 consumers and marketing(your name)

A brand is forever

Assignment 3

Ad-Promo Search Engine Marketing Presentation

Pharmaceutical companies and SEO search results compliance

INDUSTRY and COMPETITION ANALYSIS”Use the template below to f.docx

Current State of Paid Search Marketing

Sheet1My Required Rate of Return is based on return to be greater .docx

Short Answer questions Part 11.What is the difference between.docx

Branding concept

Assignment 1Positioning Statement and MottoUse the provi.docx

Case analysis week 6outline and grading guide (100 points)c

CASE TO BE ANALYZED LISTED BELOW THE ASSIGNMENTCOMPAN

Recently uploaded

Best Rate (Patna ) Call Girls Patna ⟟ 8617370543 ⟟ High Class Call Girl In 5 ...Dipal Arora

Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service AvailableGENUINE ESCORT AGENCY

VIP Hyderabad Call Girls Bahadurpally 7877925207 ₹5000 To 25K With AC Room 💚😋TANUJA PANDEY

Call Girls Madurai Just Call 9630942363 Top Class Call Girl Service AvailableGENUINE ESCORT AGENCY

Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...Namrata Singh

Coimbatore Call Girls in Thudiyalur : 7427069034 High Profile Model Escorts |...chennailover

Call Girls Hyderabad Just Call 8250077686 Top Class Call Girl Service AvailableDipal Arora

All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...Arohi Goyal

Low Rate Call Girls Bangalore {7304373326} ❤️VVIP NISHA Call Girls in Bangalo...Sheetaleventcompany

Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...tanya dube

Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...hotbabesbook

Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...mahaiklolahd

8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In AhmedabadGENUINE ESCORT AGENCY

Top Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any TimeCall Girls Delhi

Saket * Call Girls in Delhi - Phone 9711199012 Escorts Service at 6k to 50k a...BhumiSaxena1

Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service AvailableGENUINE ESCORT AGENCY

Models Call Girls In Hyderabad 9630942363 Hyderabad Call Girl & Hyderabad Esc...GENUINE ESCORT AGENCY

Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426jennyeacort

9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls ServiceGENUINE ESCORT AGENCY

Call Girls Rishikesh Just Call 9667172968 Top Class Call Girl Service Availableperfect solution

Recently uploaded (20)

Best Rate (Patna ) Call Girls Patna ⟟ 8617370543 ⟟ High Class Call Girl In 5 ...

Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service Available

VIP Hyderabad Call Girls Bahadurpally 7877925207 ₹5000 To 25K With AC Room 💚😋

Call Girls Madurai Just Call 9630942363 Top Class Call Girl Service Available

Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...

Coimbatore Call Girls in Thudiyalur : 7427069034 High Profile Model Escorts |...

Call Girls Hyderabad Just Call 8250077686 Top Class Call Girl Service Available

All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...

Low Rate Call Girls Bangalore {7304373326} ❤️VVIP NISHA Call Girls in Bangalo...

Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...

Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...

Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...

8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad

Top Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any Time

Saket * Call Girls in Delhi - Phone 9711199012 Escorts Service at 6k to 50k a...

Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available

Models Call Girls In Hyderabad 9630942363 Hyderabad Call Girl & Hyderabad Esc...

Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426

9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service

Call Girls Rishikesh Just Call 9667172968 Top Class Call Girl Service Available

Copy Elements

1. Elements of Pharmaceutical Ad Copy © Amanda Strong http://www.medicalcommunications.ca [email_address] Prepared for CE2769 - Spring 2008

Copy Elements

Recommended

Recommended

More Related Content

Similar to Copy Elements

Similar to Copy Elements (13)

Recently uploaded

Recently uploaded (20)

Copy Elements