7. A word about choosing a niche
✤ one clientele of 500!
✤ five clienteles of 100
8. Choose one Ideal Client
✤ For the purposes of
today’s class, write down
ONE Ideal Client!
✤ What is their problem?!
✤ What’s the result of your
efforts?
9. Put it together
I’m a massage therapist. !
I work with ________ to treat _____________ !
so they can _________________ .
18. The Mad-Lib Bio
(name) ________ is a (year)______ graduate of !
(school) ___________ .!
She helps people dealing with (issue) ___________ and!
____________ , helping them (result) __________________. !
You’ll find more information and online scheduling at
www.website.com.
20. Long form Bio
✤ Tells your (brief) story!
✤ Interesting!
✤ Feature your passion for your work!
✤ Build credibility !
✤ Invites a potential client to connect