1. Online Journalism 4
Alex Wood, Visiting Lecturer, London Southbank University.

2. ✤ What is writing for the web?
✤ Citing correctly
✤ Thinking SEO

3. WRITING FOR THE WEB
✤ What is writing for the web?
✤ Citing correctly
✤ Thinking SEO

4. THE BASICS

5. Discussion

6. Discussion
✤ When you read online, do you READ?

7. Discussion
✤ When you read online, do you READ?
✤ What grabs your attention?

8. Discussion
✤ When you read online, do you READ?
✤ What grabs your attention?
✤ How much is too much?

9. Writing for the Web

10. Writing for the Web
One idea in each paragraph

11. Writing for the Web
One idea in each paragraph
Connect with sources and previous
coverage

12. Writing for the Web
One idea in each paragraph
Connect with sources and previous
coverage
Get to the point!

13. Writing for the Web
One idea in each paragraph
Connect with sources and previous
coverage
Get to the point!
Active tense? Conversational?

14. SEO MAKES YOU POPULAR

16. ✤ Computers aren’t mind-readers.
Make it easier for them to find you

17. ✤ Computers aren’t mind-readers.
Make it easier for them to find you
✤ Could you work be useful to people
outside of your audience?

18. ✤ Computers aren’t mind-readers.
Make it easier for them to find you
✤ Could you work be useful to people
outside of your audience?
✤ Alt-tags, back-linking?

20. ORGANISATION IS KEY

21. TASK
Go back and look
at your blogs
Link, tag, and
rewrite.
Rewrite for the
web

22. ✤ http://www.flickr.com/photos/cibergaita/
✤ http://www.flickr.com/photos/seeminglee/
✤ http://www.flickr.com/photos/brentdpayne/
✤ http://www.flickr.com/photos/jazzmasterson/278672002/sizes/l/
✤ http://www.flickr.com/photos/churl
✤ http://www.flickr.com/photos/imh/3297961043/sizes/l/

23. IMAGE CREDITS
✤ http://www.flickr.com/photos/cibergaita/
✤ http://www.flickr.com/photos/seeminglee/
✤ http://www.flickr.com/photos/brentdpayne/
✤ http://www.flickr.com/photos/jazzmasterson/278672002/sizes/l/
✤ http://www.flickr.com/photos/churl
✤ http://www.flickr.com/photos/imh/3297961043/sizes/l/

24. Online Journalism 4
Alex Wood, Visiting Lecturer, London Southbank University.