2. To promote a new movie there are many different elements that can be
used. Elements such as TV shows, Websites and radio shows. These
promotions are used to inform a wide variety of people for the new film.
However the promotions aren't shown on every channel, only certain
channels such as BBC1and E4, they have done this to appeal to the
correct target audience. The decision to use a particular way of
marketing may depend on your target audience, but I believe the best
way would be the T.V as it is very visual and has a impact straight way.
3. Appearing on a TV show is the most effective way of gaining an
audience because the viewers can not only hear what is being said
but they can visually be seen as well. With Aaron Paul appearing on
Top Gear, a huge car program would help promote the movie
greatly, this is because everyone who watches the show is obviously
a huge car enthusiast and basically both TV show and Movie have
the same target audience, furthermore. When appearing on Top Gear
he did a small interview about the film where they also showed a
short trailer of the film. After doing this he did a challenge where he
had to drive a car around a track in the quickest time. This is
something that the target audience would be interested in and it
also relates back to the film as he is a race car driver in it.
https://www.youtube.com/watch?v=4OjfH_LbyHY
4. Aaron also appeared on the Graham Norton show on a Friday
night. Because of the show gaining a different target audience
to Top Gear it helped the marketing of the film reach out
further. He appeared on the program to talk about Breaking
Bad which would naturally attract a huge audience as the
show is so popular, he then went on to talk about Need For
Speed, people watching would be interested in watching the
film as Aaron is staring init.
5. Another way the film makers promoted Need For Speed was for
Aaron Paul to give a speech at the E3 convention where the new
Need For Speed game was released. This will appeal to the gamers
who play the game. The speech was filmed at the convention so
people who didn’t even go to it can still watch it online, this is
creating an even bigger target audience for the movie whilst
promoting the game aswell.
https://www.youtube.com/watch?v=yMgJbdly1_I
6. Aaron Paul was chosen to play the lead protagonist in the movie
because of star theory at the moment. Aaron Paul is very popular at
the moment because of his role on the hit TV show Breaking Bad.
Whilst the gaming side of the movie will bring in people, using
Aaron will bring in loads of people who watch Breaking Bad and
don’t nessassarly like cars will watch Need For Speed just to see him
star in something else.
7. ◦ One of the most important aspects of the film industry is the marketing
campaigns such as TV appearances and Posters of the movie. If the
marketing is done correctly even small time movies can make it big at the
box office. The main 3 roles to make sure that a film is marketed properly
are:
◦ Identifying your target audience – For this movie the main target audience
would be mainly male car enthusiasts with ages ranging from young teens
to middle aged men.
◦ Planning – The distributors for the Need for Speed film would have to look
back at their target audience and surveys for their gaming francize and
focus groups.
◦ Background – Need for speed was first introduced as a video game on the
computer back in the 90s.
8. In some cases post production can actually last longer than the
actual filming itself. It can be also used as a sort of second directing
and editing of the movie as it is still possible to change certain
sections of the film. The films producers and directors want to get
feedback so they can see what can be improved or what works really
well.
To do this they have screen testing before the final edit of the movie
is released. A screen testing is a preview of the film. Once the
screening is over they typically ask the audience to fill out a
questionaire so the producers get feed back so they can see if any
changes need to be made and what bits work well in the film.
9. The term anchorage means ‘the fixing of
meaning’ through connotations and
signs. It can be a key strategy in print
advertising, following the ‘rules of good
copy’. The film’s target audience of 15-
35 year old males.
The poster on the far right clearly shows
that it is a action movie, I can tell this
because of the car being hung by the
helicopter in the background, the fact
that there are 3 men in leather jackets
who look like they ‘mean business’ Also
the use of the super cars in the image
shows that the cars a going to appear in
the movie either in a race or in a chase of
some sort. Furthermore the red and
yellow colouring suggests that it is hot
and fuel enduced like the engines in the
cars and the way they have positioned the
text on the poster shows that it is a fast
action movie.
10. The poster to the right is using a
woman as the main attraction to this
poster, so they are using her as a
sexual object which will obviously
appeal the male target audience.
The woman is looking directly at you so
you feel involved with the poster as
well, she is stood to the side to show
off her body better giving the target
audience more to look at. The use of
text is similar to the previous poster as
it is still hot and flamed like the car
engines in the film.
11. Synergy is the sales of related products of the film. For Need for
Speed the biggest product would be the video game. This would
help sell the film because the target audience of the game would
want to go and see the movie aswell. Younger child would be
attracted to the film aswell because if they have smaller toy cars like
Need for Speed toy cars.
USP stands for ‘Unique Selling Point’ this means what about a movie
makes it stand out from the rest. The USP for Need For Speed is the
fact that It was a video game years before the movie came out giving
it such a big target audience even before a lot of people have seen
the trailer.
