Thesis2 d

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Thesis2 d

  1. 1. FUTURE BRANDS Alexandra Kalouta Professor: Tom Klinkowstein
  2. 2. Alexandra Kalouta Professor: Tom Klinkowstein About Brands 60’s & 70’s Specific Objective Denotative
  3. 3. Alexandra Kalouta Professor: Tom Klinkowstein 80’s & 90’s Holistic Suggestive Connotative About Brands
  4. 4. Alexandra Kalouta Professor: Tom Klinkowstein Today Interactive About Brands
  5. 5. Alexandra Kalouta Professor: Tom Klinkowstein Today Value About Brands
  6. 6. Alexandra Kalouta Professor: Tom Klinkowstein Today Value Values About Brands
  7. 7. Alexandra Kalouta Professor: Tom Klinkowstein The public’s voice has become stronger than ever. About Brands
  8. 8. Alexandra Kalouta Professor: Tom Klinkowstein Future Brands Before
  9. 9. Alexandra Kalouta Professor: Tom Klinkowstein John Future Brands Before
  10. 10. Alexandra Kalouta Professor: Tom Klinkowstein John Future Brands Before
  11. 11. Alexandra Kalouta Professor: Tom Klinkowstein John “ A Cool Car” Future Brands Before
  12. 12. Alexandra Kalouta Professor: Tom Klinkowstein John “ A Cool Car” + Future Brands Before
  13. 13. Alexandra Kalouta Professor: Tom Klinkowstein John “ A Cool Car” + = “ Cool John” Future Brands Before
  14. 14. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After
  15. 15. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After
  16. 16. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After
  17. 17. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After
  18. 18. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After
  19. 19. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After
  20. 20. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After
  21. 21. Alexandra Kalouta Professor: Tom Klinkowstein “ Cool John” Future Brands After
  22. 22. Alexandra Kalouta Professor: Tom Klinkowstein The product gradually disappears. Future Brands
  23. 23. Alexandra Kalouta Professor: Tom Klinkowstein The product gradually disappears. The consumer is the Brand. Future Brands
  24. 24. Alexandra Kalouta Professor: Tom Klinkowstein Project Information gathering tool
  25. 25. Alexandra Kalouta Professor: Tom Klinkowstein Project Findings: People “live” online More than 20 members in less than 2 days
  26. 26. Alexandra Kalouta Professor: Tom Klinkowstein Project People “live” online More than 20 members in less than 2 days Micro-communities Common characteristics, interaction & conversation Findings:
  27. 27. Alexandra Kalouta Professor: Tom Klinkowstein Project People “live” online More than 20 members in less than 2 days Micro-communities Common characteristics, interaction & conversation Confidence Positive reaction when taking about themselves Findings: We Are Kings
  28. 28. Project Alexandra Kalouta Professor: Tom Klinkowstein VIDEO Guidelines Creatively amateurish aesthetic No “BIG” idea. A celebration of the “ small ”. Online life, non invasive. The public will complete the message
  29. 29. Alexandra Kalouta Professor: Tom Klinkowstein Project

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