UNICEF - Journalists Against Polio

Final Report
“Capacity Building of Health Journalists on POLIO”
By: Amir Jahangir
Consultant UNICEF
Contract No.43118672

Amir Jahangir
July 23, 2012
1Final Report “Capacity Building of Health Journalists on POLIO”
C O N T E N T S :
- Project Delivery Overview 2
- Media Landscape in Pakistan 4
- Media Discourse and Analysis 7
- Theory of Change Model 14
- Journalists Against Polio - Initiative 15
- Training Components 20
- Polio Eradication – Media Brief 24
- Project Resource 45
- Background into the Training Sessions 48
- Strengths and Achievements 48
- Areas of Improvement 49
- Training Session – Peshawar 51
- Training Session – Quetta 54
- Training Session – Karachi 56
- Training Session – Lahore 59
- Training Session – Islamabad 65
- “Journalists Against Polio” Forum 66
- Survey Analysis 72
- Journalists Views 75
- Critical Analysis “Journalists Against Polio” 77
- C4D (Change for Development) Model 80
- Way Forward 81
- Media Coverage 83
- Consultants 128

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PROJECT DELIVERY OVERVIEW
S.No. Deliverables Status
1. Mapping of influential editors in chief, chiefs of the bureaus, health
reporters and journalists for engagement, sensitization and trust
building with far reaching and deep rooted linkages with media, the
consultant will map out inflectional media professionals gate
keeping/reporting on health beat, especially polio, building their
capacity to understand the challenges and misconceptions related to
polio.
Delivered
2. In consultation with UNICEF media officer identify recurring polio
related negative media agenda prevalent in the mainstream and
regional media. The consultant will undertake media discourse
analysis, summarize most managing media agenda and design a
strategy to address misconceptions and misinformation of facts that
heavily mislead the public and cause decline in vaccine
uptake/vaccine refusal on the ground of negative media coverage.
Delivered
3. In consultation with UNICEF, polio media management and
engagement consultation. Technical Communication Technical
Committee under the Prime Minister’s Polio Monitoring Cell develop
training design, methodology and training modules for sensitization
of media professional on both: a) balanced and responsible reporting
of polio related issues and b) factual information about oral polio
vaccine and polio immunization. The consultant will develop
methodology, training modules in interactive format using state of the
art technology creating live news room environment for an engaging
session with the journalists.
Delivered
4. Train the journalist on how to handle/report Mass Media, radio
spots, television spots. The consultant will train the media health
professional on how to develop fact sheets with a list of questions for
Delivered

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people to ask media professionals on polio and vaccines. Slides and
script to assist presenters. How to booklets and talking points for
discussions in private homes or within documents or videos etc.
5. Cultivate the relationship with national and provincial press clubs and
organize media engagement and journalist sensitization sessions in all
four provinces and Islamabad.
The consultant will ensure spread of knowledge across Pakistani
media through a series of media sensitization workshops. Five
workshops will be completed in Islamabad, Peshawar, Lahore,
Karachi and Quetta. In addition the consultant will engage in one to
one cultivation sessions with high level media gate keepers and TV
anchors in these cities to garner support and favorable gate keeping in
polio related coverage.
Delivered
6. Develop and conduct pre and post evaluation framework to measure
outputs of media engagement and sensitization meetings. The
consultant would develop pre and post evaluation process in a
manner which can engage the current understanding of the journalists
regarding the challenges of Polio programme and professional
reporting
Delivered
7. Follow up with sensitized media professional on post training polio
reporting providing feedback, guidance and recommendations on
improvement of reports quality and placement of polio related stories
in the mainstream media. The consultants will follow up with the
journalists on their reporting and stories and ensure guidance in line
with programme needs
Delivered
8. Submit final report after completing the training sessions. The
consultant will develop the documentation regarding initiative in
written and video format and recommend further strategy for media
engagement
Delivered
MEDIA LANDSCAPE IN PAKISTAN

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Print News Media
In print media, there are over 952 newspapers and periodicals, of which 761
are in Urdu, 84 in English, 2 in Punjabi, 17 in Pashto, 26 in Sindhi and 13 in
Balochi (Federal Bureau of Statistics, Government of Pakistan, 2011). Major
newspaper groups are Jang, Dawn, Nawa-e-Waqt, Express, Daily times,
Khabrein. Each of these groups own televisions channels. Currently, cross-
media ownership is a common phenomenon in Pakistan.
TV News Channels
After fourteen years of independence, television was introduced in Pakistan.
First television channel Pakistan Television (PTV) was launched in 1964 from
Lahore. PTV was the only channel available to the views until 1990 when the
state’s monopoly was broken by a private channel Network Television
Marketing (NTM). However, this recent influx of private channels started in
2002, after Musharraf liberalised the media.
Pakistan Television Network now consists of six state-owned television
channels. These channels have the maximum reach as they are available on
satellite and on terrestrial. Currently PEMRA has given license to 85 channels
out of which 69 are functional. There are approximately 20 news channels,
38 entertainment channels, 4 sports channel, 3 cooking show channels, 2
educational channels, 1 agriculture channels and 19 regional channels.
(PEMRA, 2010) The major networks are PTV Network, GEO network, EYE TV
Network, Indus Network, ARY Network, Express Media Group, AAJ Network
and ATV Network.

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Approximately 86 million people watch television; 38 million have access to
cable and satellite while 48 million can only watch terrestrial broadcasts
(Gallup Pakistan, 2009).
Radio
Radio in Pakistan, like television, was under state monopoly until the PEMRA
Act of 2002. The state-owned Pakistan Broadcasting Corporation’s (PBC)
Radio Pakistan and FM 101 has by far the largest outreach, with 31 stations
that cover 80% of Pakistan’s territory, reaching 96.5% of the population,
95.5 million listeners (Pakistan Broadcasting Corporation, 2009). PEMRA has
issued 138 FM licences out which 115 radio channels are functional. (PEMRA,
2010) Non-commercial campus radios are also present in most major
universities across Pakistan. Listenership is higher in rural areas. Many
illegal frequencies operating all over Pakistan, especially in Khyber
Pukhtoonkhwa have been shut down by the government.
Internet
Pakistani internet users have been on the rise with accelerated pace,
crossing 20 million benchmark with a greater percentage accessing the
internet via mobile phones said the Freedom on the Net 2011 report. (Sanja
Kelly, 2011). The report cited International Telecommunications Union (ITU)
and said that estimated users have been surging significantly on monthly
basis however; the Internet Service Providers Association of Pakistan
(ISPAK) estimated a far lower number of internet users at only ten
million.On the other hands, some of the local think tanks said that the
internet users have crossed 24 million benchmark at present with surging
number of broadband and mobile internet users. The report stated that the
Internet is available in all the major cities of the country, as well as in many

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remote areas. The majority of people use dial-up connections whereas
broadband internet is growing speedily in big cities.
According to the Pakistan Telecommunication Authority (PTA), the number of
broadband subscribers are 900,648 (0.5% of the population) who mostly
use DSL (Pakistan Telecommunication Authority, 2009-2010). Pakistan
Telecommunication Corporation Limited (PTCL), Wateen, and WorldCall
control more than 80% of the broadband market. The remaining market still
uses dial-up internet on their landlines (of which PTCL has sole monopoly).

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MEDIA DISCOURSE AND ANALYSIS
Media Discourse and the Road Map
The polio eradication initiative (PEI) was formally launched in Pakistan by
Shaheed Mohtarma Benazir Bhutto in 1994. At present, the Pakistan polio
eradication initiative is considered as the most visible and is by far the
largest public sector health initiative ever undertaken in the history of the
country. Hundreds of millions of dollars in international investment,
thousands of workers across the length and breadth of Pakistan, targeting
over 33 million children in urban centers as well as the furthest corners of
the country turned Pakistan’s Polio Eradication Initiative into one of the
largest public health campaigns being undertaken anywhere in the world.
The number of polio cases was 24,000 according to the government of
Pakistan’s official statements, which later declined to 1,155. The cases kept
decreasing showing a remarkable success of the polio eradication initiative
from 2001 to 2005. In 2007 the number cases reported declined to only 32.
Since 2007 onwards, the eradication initiative was hit by an unforeseen hype
gradually developing around the number of cases based on the attitudes of
the parents, which was a strong influence on vaccination rate. This parental
attitude was not only influenced by the perceptions of infectivity and severity
of the disease, but also by the parental perception of vaccine safety and its
effectiveness. The parental perception of severity of the disease was also
influenced by the prevalence of the disease itself. If the prevalence of a
particular vaccine preventable disease is low, the fear of the disease and its
severity is also low as the disease is not physically seen in the communities.

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Other factors contributing to this build-up was the operation in FATA
(Waziristan and Bajaur Agencies) and Swat and the inaccessibility of the
polio vaccination teams in the conflict areas; Between Taliban attacks and
US drone strikes, vaccination was impossible in many areas. Fighters have
killed health workers, and conservative mullahs have denounced the vaccine
as part of a western conspiracy to sterilize Muslim children. Adding to this
were the false rumours against Polio drops relating to it being in opposition
to the Islamic Beliefs. These rumours resulted several refusals reported
mainly from the Pukhtoon communities.
The extremist elements consisting local Taliban leadership in Swat and FATA
took great benefit from these rumours; using it as a tactic to engage the
mainstream media to extensively report on these rumours; this created a
great public diversion from vaccinating the children against the Polio virus.
Another problem was public demand, to make the government fulfil their
demands on social development and infrastructure for peace pact and
provision of employment opportunities in specific areas as a result of
agreeing to the polio campaigns.
Maulana Faqeer Muhammad from Bajaur Agency issued a fatwa against polio
vaccination in 2007. Immediately after this Agency Surgeon, Dr. Abdul
Ghani Khan in Amber Valley, Bajaur Agency became a victim of a suicide
attack. Himayat-ul-Haq, who ran a madrassa in the North-West
Pakhtunkhwa, where people follow a strict form of Deobandi school preached
that polio, like all endemic diseases are signs of God’s will and therefore
anything blocking them are an insult to Allah: “We are all Muslim. We will do
what Allah has said. God is the creator of all diseases. And he knows how to

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heal them”, likewise many religious leaders misquoted the verses from the
Holy Quran. In January 2007 during a Polio campaign to convince remote
areas in Pakistan to allow their children to be immunized against polio, which
disables many PAKISTANI children, Maulana Fazalullah was quoted on his
local FM channel telling his listeners the vaccination drive was "a conspiracy
of the Jews and Christians to stunt the population growth of Muslims".
Local media’s intensive coverage of Polio’s fake campaign launched to trap
Osama Bin Laden (OBL) created new issues and made many areas suffer.
The initial report on a fake immunization campaign used to lead to OBL
hideout was filed from abroad, led the local media into a follow up mode
where they started to avail every opportunity to spin the topic from every
angle.
Polio eradication has always been a controversial topic in Pakistan; media is
playing a very important role in the form of health journalism, however weak
capacity of health journalists and lack understanding on basic socio-
economic issues resulted in out of context and misreporting. The most
recent examples of these negative incidents include:
a recently reported scandal by DUNYA where 7,500 polio vaccine
containers were found missing upon their arrival in Pishin-Balouchistan
Mubashar Luqman’s four consecutive shows against polio vaccine and
the campaign
Shakil Afridi’s affair with polio
hiring of hundreds of UNICEF’s communication officer without the
knowledge of the government

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fake post campaign monitoring by WHO in Islamabad, increased in the
number of refusals
However a common understanding that the negative news makes headline
and is always noted, whereas there were a number of positive articles and
reports were not much highlighted by the press.
This indicates a massive failure on communication of the success-
factors by all stakeholders.
Issues related to Polio; including hiring of new resources, misunderstanding
among key news professionals about the polio vaccine and the vaccination
processes and increased number of refusals being quoted should be
communicated with media in a systematic and engaging manner, so the lack
of information at the media end should not become the news against the
polio eradication initiative.
Recently the media has been reporting on Polio in a manner that it identifies
the gaps in healthcare delivery mechanisms. It also picks out stories which
identify the malpractices in the polio vaccines, corruption scandals within the
Polio delivery mechanism, however lack of information and knowledge on
the sector leads to reporting on hearsay and speculations. Such information
not only leads to irresponsible reporting but also creates serious issues for
the Polio vaccinating teams in terms of access and credibility, which
ultimately both the politicians and media start out of context debates.
To bridge this gap media’s capacity to understand the issues and put them in
the right perspective is required; capacity building of the journalists through
interactive workshops and role-playing exercises would be required. This will

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July 23, 2012
also enable media professionals to realize how media is being used by
certain interest groups in Pakistan.
(The Eighteenth Amendment) of the Constitution of Pakistan, was passed by
the National Assembly of Pakistan on April 8, 2010. Post 18th Amendment,
the Ministry of Health has been devolved to provincial levels, the Federal
Ministry of Interprovincial Coordination is looking after the polio eradication
under the auspices of Prime Minister’s National Task Force on Polio
Eradication.
With health becoming a provincial subject, there is a greater need and
importance of platforms required to be promoted in order to create
interaction between the Press and health delivery professionals. It is also
important that the health journalists should start working as a cluster on the
sector, so more focused capacity building initiatives can be designed, so
knowledge-based relearning processes can be disseminated on critical issues
in a timely manner.
The Eradication Programme, currently, stands in a reactive mode; which
provides a huge opportunity for the journalists to speculate, which in return
puts the communication teams and the health delivery officers on a back-
foot.
The consultants, during their interactions with the health journalists have
identified that it is important that an initiative is owned and respected by the
journalists, which should be managed and operated by the journalists
themselves.

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The “JOURNALISTS AGAINST POLIO” forum is one such initiative, which will
be creating narratives around Polio Eradication by the journalists
themselves. The initiative will also be dove-tailed with a year-long calendar
of other important media activities in Pakistan. In each of the trainings the
forum of “Journalists Against Polio” will identify key players to look after the
knowledge resources to be shared by all the journalists representing the
Health Journalists’ Clusters in their respective city/region.
The “Journalists Against Polio” initiative will be launched by each of the press
clubs with an objective to create platforms through which journalists can
interact with health delivery providers and experts. This effort should be the
first of its attempts in closing the information gap between the health
journalists and the UNICEF/WHO.
In this regard frequent meetings and interactions would be required
between journalist clusters and UNICEF/WHO.
The interactions would consist of formal and informal activities
between media and knowledge resources.
These interactions would result in improving the level of understanding
of media on issues related to Polio but would also create a better
relationship between media and UNICEF/WHO as the right source on
polio related information.
The key output of engaging “Journalists Against Polio” forum is to have
clusters become the Ambassadors to the cause of eradicating polio in
Pakistan. Their efforts should be recognized from all stakeholders to the
programme such as; UNICEF, WHO, Bill and Melinda Gates Foundation,
Rotary International, CDC. Without a holistic outreach plan for the initiative,

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this like many other such engagement programmes will be a failure on part
of each of the stakeholders.
Therefore, it is recommended without a shadow of doubt, that a thoroughly
designed Media and Outreach programme for the “Journalists Against Polio”
Forum is created and implemented keeping in view of the above mentioned
arguments.

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Theory of Change Model - Journalists Against Polio
Objective Activities Output Outcome Impact
Mapping of influential editors-in-chief,
chiefs of the bureaus, health reporters
and journalists for engagement,
sensitization and trust building.
Identification of the appropriate
strand needed onboard for
effectiveness of the initiative.
•More
sensitized
media through
active
participation
•Media
discourse and
analysis
developed for
PEI
•Practical
orientation /
familiarization of
journalists with
OPV
•147 number of
journalists
identified for the
initiative who
will now be
more
participative
AprogressiverealizationofPolioEradicationCampaigninPakistan
throughgenerationofknowledge-basedreporting
andcapacitystrengtheninginitiatives.
TosensitizejournalistsaboutPolioEradicationProgramandengage
theminbuildingpositivepublicopinionabouttheinitiative.
Identification of recurring Polio related
negative media agenda prevalent in the
mainstream and regional media.
Marking of the grey areas in
mainstream and regional media
Develop training design, methodology,
and training modules and training
material for sensitization of media
professional on balanced and
responsible reporting of Polio related
issues and factual information about
OPV and polio immunization.
Module on Health Journalism,
cleared by UNICEF, WHO,
CIME and accepted by the
journalists.
Cultivate the relationship with national
and provincial press-clubs and organize
media engagement and journalist
sensitization sessions in all four
provinces and Islamabad.
Buy-in from Peshawar, Karachi,
Lahore, Quetta Press Clubs and
journalists from Rwp-Islamabad
created
Develop and conduct pre and post
evaluation framework to measure
outputs of media engagement and
sensitization meetings.
Pre and post training surveys to
assess the change in
perceptions and generation of
content
Follow up with sensitized media
professionals on post-training Polio
reporting.
Ongoing - to ensure the
effectiveness of program
Final Report after completing the training
sessions.
Enclosed - underlining the
impact of program and
proposed amendments for any
future intervention

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JOURNALISTS AGAINST POLIO
A progressive realization of Polio Eradication Campaign in Pakistan through
generation of knowledge-based reporting and capacity strengthening
initiatives.
The global eradication of polio, though is near, but still tenuous. The 2008
World Health Assembly proved a turning point in polio eradication. Member
States called directly on polio-endemic countries to remove the remaining
operational barriers to reaching children in all areas. Underpinning the
WHA’s resolution was the recognition that eradicating polio is an essential
step towards meeting the MDGs. “Completing polio eradication,” said WHO
Director-General Dr Margaret Chan, “is essential to our credibility to deliver
basic health interventions to over 80% of the world’s children and to our
capacity to achieve the MDGs.”
The polio vaccination continues to be a top priority, remaining endemic in
three countries – Afghanistan, Nigeria and Pakistan – where progress has
been constrained by conﬂicts, natural disasters and inadequate health
service coverage.
The continuing deterioration of the security situation in the Federally
Administered Tribal Areas, Khyber Pakhtunkhwa and Balochistan acts as an
obstruction to the access of the immunization services.
According to a recent report the immunization programme is trying to
respond to the systems level challenges by beefing up the cold chain and
district immunization programme, increasing coverage by focusing on low

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performing areas, attempting to reduce dropouts and improving monitoring
and supervision systems. The programme is also attempting to get around
overarching issues, such as the security situation in Khyber-Pakhtunkhwa
and large scale population movements, which were responsible for the
increase in the Polio transmission during 2008.
Monitoring the Expanded Programme of Immunization and the information
outputs it produces should ideally meet the information needs of those who
are to act upon the information. This involves both rights-holders and those
with responsibilities for the protection and fulﬁlment of the programme. The
surveys however, conducted in the five cities, should only be used as a
references to future strategies and if benchmarked upon it will only
underscore – the dire efforts that need to be in place to in order to produce
quality journalism in the health sector.
It had come across on many of the occasion during the technical
presentations in the project that the available information was not sufﬁcient
to match the information needs to monitor various dimensions of the level of
understanding of the journalists in while covering poliomyelitis.
Therefore, there is a lack of knowledge-based ecosystem of required
information, which limits the journalist to construct narratives on health
indicators. In this case the existing information being disseminating to the
journalists only reflects more on a reactionary-level. This difference can be
detected through the coverage in the last six months.
In addition, access to existing information from different sources may be
constrained by institutional factors, while the sustainability of information

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systems becomes a crucial issue involving not only technical, but also
institutional, ﬁnancial and political factors linked to the decision-making
process by the stakeholders. The orientation on Health Indicators proved to
be a powerful tool for the journalists composing critical information on the
sector.
What has come across through these trainings is the widening information
gap between the journalists and UNICEF or the WHO. Many of the journalists
post-session complained about how difficult it was for them to reach out to
the UNICEF or the WHO officials to get their version on polio-related stories.
“Journalists Against Polio” Forum can be used as a key intervention to
scaling up the efforts during and post National Immunization Days to assess
the situation and to establish benchmarks for the robustness of the
programme.
A thorough Information Gap Analysis is suggested to UNICEF (Internal) in
terms of efficiency, effectiveness and sustainability of data and information
for developing strategies for content dissemination and pre-emptive
frameworks best equipped to an erratic environment as Pakistan.
“Journalists Against Polio” can act as a unique platform to further the Global
Immunization Vision and Strategy 2006-2015; whereby the impact can be
reflected in the next edition of The State of World’s Vaccines and
Immunization.
According to GIVS 2006-15: Immunization is one of the most successful and
cost effective health interventions ever. It has eradicated smallpox, lowered

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the global incidence of polio so far by 99% and achieved dramatic reductions
in illness, disability and death from diphtheria, tetanus, whooping cough and
measles. In 2003 alone, it is estimated that immunization averted more than
2 million deaths.
Initiatives for eradication of poliomyelitis, reducing measles mortality and
elimination of maternal and neonatal tetanus have shown that partnerships
enable immunization services to be brought to even the most hard-to-reach
communities. Through the Global Polio Eradication Initiative, for example,
countries have clearly demonstrated the capacity to achieve high vaccination
coverage rates and conduct high performance disease surveillance, even in
areas affected by political turmoil or other difficult circumstances. However,
accessing hard-to-reach populations on a regular basis and those affected by
outbreaks and emergency situations requires specially designed strategies.
Through extensive and growing laboratory networks, surveillance for
poliomyelitis and measles has not only generated crucial information for
guiding the respective eradication and mortality-reduction initiatives, but has
also supported the prevention and control of epidemics of, for instance,
meningitis, diphtheria, rubella and vector-borne diseases such as dengue
and yellow fever.
The Global Polio Eradication Initiative has not only achieved great progress
towards its set goals but has had a wider impact on health service delivery.
Journalists Against Polio can be engaged in health actions benefiting the
efforts that can be the most effective way to sustain the gains derived from
polio eradication will be to gradually incorporate polio activities into disease
prevention, control and surveillance, while using the valuable experience

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accumulated through this initiative to inform the development of future
health policies and programmes. There is a need to tap into this wealth of
human resource in Pakistan, who can recognize the issue as a national
priority and redeploy their journalistic instincts in support.
The gravity of the situation assessed over the five workshops was in
the information gap that exists as a disconnecting feature between
the Data originator (UNICEF/WHO) and the Knowledge creator
(Journalists).

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TRAINING COMPONENTS
The Content development process included a thorough research into Health
Journalism Coverage in Pakistan, over which the programme was narrowed
down to a day-long session that included a pre and post-survey, Ethical
Journalism “Reporting on Children” (Do’s & Don’ts), ‘The Editor’s Mind,
Introduction to Global Health Indicators, Practical Demonstration and
Technical Presentation on Polio Vaccination & its Efficiency and a Role-
playing Exercise on a possible disease out-break.
Survey Form
1. Personal Information (optional)
1.1. Name:
1.2. Organization:
1.3.
Number of Years in
Profession:
1.4. Reporting Specialization:
1.5. Your reporting beats (mention all)
1.6 Email:
2. Health Journalism Understanding
2.1. Are health issues adequately covered in the media at the:
2.2. Are you a health beat reporter?
National media Regional media Your organization

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2.2a. If yes, Do you think being a health reporter it is difficult to get the attention of the
editor?
2.3 Do you think that in Pakistan health reports should make the front page and headlines?
2.4. Do you think about Health Reporting is on right direction?
Yes No
Yes No
Yes No
Exactly Yes Somewhat No Not at all
2.5. Do you think being a health reporter it is difficult to hook the Editor?
2.6. Do you think that in Pakistan, just like India, Health stories should make the front page
and headlines?
3. Understanding About the Subject
3.1. In your view, why has Pakistan not been able to eradicate Polio, please state top three
reasons
1

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2
3
3.2. Do you think that the Augmented National Polio Emergency Plan is an effective policy
document for Polio Eradication?
3.2a. Have you heard about the National Emergency Action Plan?
3.2b. Is the NEAP?
3.3. Do you know how Polio is caused, please tick one:
By blood transfusion
Through human faecal matter
Through water-borne virus
3.3. Are you familiar with the basic concepts/knowledge about the OPV (Oral Polio
Vaccine), that includes:
Yes No
Post-flood response to pneumonia
Emergency Plan to eradicate Polio
National Emergency Action Plan under the NDMA
3.3.1.1. How Polio is caused?
3.3.1.2. How is the vaccine imported?
3.3.1.3. The vaccine vial monitor?

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4. Understanding the Partners
4.1. In your view, what is the agenda of UNICEF, WHO, USAID and other INGOs on Health
issues, including the Polio eradication in Pakistan?
4.2. Which organization does what for Polio eradication, what is the role of WHO, UNICEF
and the Governments of Pakistan (both at the Federal and Provincial Level)
4.3. Do you think that the Government was rushed into the 18
th
Amendment, based on
Political decisions, rather than the realities on ground. How do you see the role of the
INGOs post devolution.

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POLIO ERADICATION - MEDIA BRIEFING

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How the World Looks at Pakistan!
Health Indicators

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RROLE Playing Exercise:
Role of a Parent:
The points provided in the below given story are incorrect … but this
completely explains a perfect situation that a family usually find itself.
1. Sudden outbreak of Poliomyelitis reported in ‘Dhairaywala’ area of City
Bultan.
2. The three afflicted children Shela, Attiya and Rasheed had, according
to parents received four doses of OPV (Oral Polio Vaccine).
3. Parents blamed inefficacious vaccine for their children's condition.
4. Parents demanded the stoppage of the campaign saying that it was an
unending drive without any results. Sources have also revealed that
the vaccine being imported from India and different parts of the world
is inefficacious.
5. The local elders also cast doubts about the contents of the vaccine
saying they contained elements causing sterility.
6. The locals of the vicinity demanded the financial and medical support
of the authorities till full recovery of the children.
Your child has to be vaccinated and you are afraid that the Polio vaccine can
be harmful for your child. You are not sure whether to trust the Polio
eradication team, your local doctor or your neighbors who have told you that
Polio vaccine can be harmful for your child.
How do you make a decision to make the Right choice?

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Role of a Healthcare Provider:
completely explains a perfect situation that a healthcare provider usually
finds him or herself in.
Bultan.
is inefficacious.
You have the necessary scientific knowledge and information that Polio virus
can be spread if the community is not vaccinated. The community has shown
its reservations on the Polio campaign and you fear the media can
sensationalize the whole issue. You need to speak to the media
representatives to convince them that Media has a crucial role to play on
Polio eradication.
You are aware that the Minister for Health is from the same vicinity where
the cases have been reported. There is a rumor that the political friction

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between political parties is keeping the Health Minister to keep the issue out
of the limelight.
How do you convince the Media and the Government authority to convince
the community to pro-actively participate in the Polio eradication drive?

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July 23, 2012
Role of the Health Minister:
completely explains a perfect situation that a Health Minister usually finds
him or herself in.
Bultan.
is inefficacious.
You are the representative of the people, your constituency has been
identified as one of the areas, where Polio virus can emerge as an epidemic
situation, such an issue can be very damaging for your country (with travel
restrictions and other embargos). This can cost you your seat in the
assembly and big humiliation in front of the media and your constituency.
You fear that your opponent, who is working with a leading civil society
organization, might exploit this situation in the media, as he was the

Amir Jahangir
July 23, 2012
previous Health Minister as well. However people have shown great trust in
your leadership by giving you 100% more votes as compared to your
opponent.
How do you convince the media that it is your top most priority to keep your
community and constituency free of Polio. You also want the community to
know that you care for your people.
How do you engage the civil society to be engaged in a manner that they
also contribute in convincing the community to eradicate Polio by awareness
and active participation.

Amir Jahangir
July 23, 2012
Role of a Civil Society Leader:
completely explains a perfect situation that a Civil Society Leader often finds
him or herself in.
Bultan.
is inefficacious.
You are a civil society leader and have been an Education and Health
Minister in the previous government. You were seen as the champion of Polio
eradication in the country. You were also responsible for opening 15 schools,
2 high schools, each for boys and girls. You are aware that there have been
issues with the Polio eradication teams and the government is trying to keep
the issue out of the mainstream media because of political rivalry with you,
as the current Minister for Health gave you a humiliating defeat in the last
election.

Amir Jahangir
July 23, 2012
How would you raise concern over government’s lack of interest in Polio
eradication? You know people trust you with your credibility but you lost
votes because your opponent won because of his great contribution in the
community by improving health, education and livelihood projects.
How would you engage the media to create value for your community?

Amir Jahangir
July 23, 2012
You are the Media Representative:
completely explains a perfect situation that a reporter usually finds himself
in whenever he is covering.
Bultan.
is inefficacious.
You are aware of the growing concern over Polio eradication issues in your
community. The community trusts you and believes in your reporting.
However the elders in the community have shown great concerns over the
work of healthcare providers in the community and the inability of the
government to provide any sort of health, education and other benefits to
the community.

Amir Jahangir
July 23, 2012
You also know that political rivalry is making the entire issue of Polio
eradication politicize and stakeholders are making statements for political
point scoring.
There are also remorse that the healthcare providers are also not keeping
the Polio vaccination drive up to the international standards, however you
are not sure if it is a fact or a rumour to create political uncertainty.
You have to keep the media reporting balanced and factual; you also want to
ensure that the government makes sure that everyone in the community
gets the vaccination properly.

Amir Jahangir
July 23, 2012
You are the Tribal Elder:
completely explains a perfect situation that a reporter usually finds himself
in whenever he is covering.
Bultan.
is inefficacious.
You are the Tribal elder and you are extremely concerned about your
community, your opinion matters to the political leadership as well as the
community. You have serious concerns about the efficacy of the Polio
vaccine. You are also under pressure from your peers in the community to
ensure best possible health services by all stakeholders including the
government, civil society and the healthcare providers.

Amir Jahangir
July 23, 2012
PROJECT RESOURCE
Amir Zia has worked for some of the leading national and international
media organizations in a journalistic career spanning more than 20 years. He
writes mainly on Pakistan economy, politics and extremism. Currently, Zia is
associated with one of Pakistan's leading English-language newspaper, The
News as its Editor. Before joining The News in March 2010, he served as
Director News & Current Affairs of Urdu-language private news channel
SAMAA. He has also worked for The Associated Press of America, Reuters
and monthly magazine, Newsline. He had also been the Karachi
Correspondent of Gulf News. Zia headed the Public Relations Department of
Pakistan Petroleum Ltd (PPL). Zia has received two APNS Awards for best
stories on economy and general news in 1997. He was elected secretary of
the Karachi Press Club in mid-1990s. Born in Karachi, Zia got early
education from Nasra Secondary School. He obtained a Masters degree in
English Literature from the University of Karachi in 1990.
Aamer Ahmed Khan is considered as one of the top media personalities of
Pakistan. He started his career as a political beat reporter in Frontier Post;
soon after resigning from Frontier Post he joined Friday Times as a Deputy
Editor along with Najam Sethi who used to be the Editor in those days.
Aamer joined Herald (DAWN's famous Magazine) as Editor in 2002 and was
appointed as Director News and Current Affairs of DAWN TV in 2006. Aamer
Ahmed Khan worked as Country Editor (Pakistan) BBC till 2009 and then got
elevated to the post of global editor BBC Urdu/Hindi service based in
London.

Amir Jahangir
July 23, 2012
Fahd Husain started his career as a Foreign Affairs Correspondent at The
Nation Newspaper. Today, he is known as one of the best anchors in
Pakistan. Fahd started off by hosting an English talk show on GEO TV
Network known as the “Follow up with Fahd”; soon after resigning from GEO
TV Fahd became the Director News at Express News where he also hosted a
show called “Center Stage with Fahd Hussain”. The show centered on
debates between politicians on current issues. He was also Director of Dunya
News. He was served Dunya TV for one year as Director News. Fahd Hussain
is one of the most highlighted media personalities in Pakistan media industry
who loves switching from one channel to the other, that is the reason he has
made three key switches so far in his career. The forth switch he made when
he joined Waqt TV. Currently, Fahd Hussain is hosting a current affairs and
political show ‘Tonight with Fahd’ from Monday to Friday, on Waqt TV.
Richard Leiby is currently stationed in Islamabad, Pakistan as the Bureau
Chief of the Washington Post. He writes stories on terrorism, Pakistani
foreign policy, U.S. regional policy and national security. Richard Leiby
describes living and working in Pakistan as compelling, challenging, weird
and wonderful. Throughout his career he has alternated between editing and
writing. Foreign assignments at the Post have taken him around the U.S.
and to Egypt, Kuwait, Iraq, Jerusalem and Gaza -- but Pakistan has been his
first long-term posting. Richard has written about counter-terrorism, the
intelligence community and the military, but also once helmed the political-
social gossip column called The Reliable Source. At the advent of the Obama
administration, he covered the First Lady, as well as the administration's
impact on Washington culturally and socially. In his career as an editor he
has had the honor of seeing two projects he assigned and edited reach the
Pulitzer Prize finals, in 1987 and 1999. Richard Leiby has taught journalism

Amir Jahangir
July 23, 2012
at GWU. He believes that the republic will always need journalism, and the
smart outlets will find a way to employ actual fact-gatherers and tough
diggers to protect the public interest. News will continue to reach the world
in whatever form.
David Brewer is a Media consultant specializing in newsroom convergence
& editorial, online and social media strategy. Brewer builds editorial
propositions based on impartial, objective and reliable journalism. He also
works one-to-one with media CEOs and news directors as a social media
coach helping them understand and get started in social networking.
David’s journalistic career spans newspapers, radio, TV, and online. He was
the launch managing editor of BBC News Online in 1997, moved to CNN in
2000 to set up CNN.com EMEA and CNNArabic.com, and was an editorial
consultant for the launch of Al Jazeera English in 2006.
David works with a number of media development organisations in Asia, SE
Europe, the Middle East, Africa, the CIS and Central America. He set up
Media Helping Media in order to support media in transition and post-conflict
countries and areas where freedom of expression is under threat.

Amir Jahangir
July 23, 2012
Background in to the training sessions:
The Health training workshops were planned and successfully executed in all
the federal and provincial capitals of Pakistan, which included Peshawar,
Quetta, Karachi, Lahore and Islamabad. The purpose of these workshops
was to sensitize the media towards the basic healthcare conditions in the
country, especially towards polio.
The key element that led to the design and execution of these workshops
was to determine and examine the role of the journalist community in
understanding critical issues related to basic healthcare services in the
country. The content was designed especially around issues concerning
children. The session extensively covered the issues of refusals in the
conflict areas. Another purpose of these sessions was to create a platform,
which is fully supported by the journalist community to further the cause of
polio eradication in Pakistan.
Strengths & Achievements
The Journalists community in all the major cities including Peshawar,
Quetta, Karachi, Lahore and Islamabad welcomed initiative “Journalists
against Polio”.
The Journalists community (those reporting on the health sector)
joined the initiative and extended their active cooperation towards
greater public good.
It was learnt during the workshops through interactive discussions that
the Journalists not only realize the sensitivity of the current situation
of Polio in Pakistan but also are willing to play their role in order to
eliminate the menace.

Amir Jahangir
July 23, 2012
An active follow up and engagement program with these journalists
in coming polio eradication activities will change the current media
response towards Polio Eradication Campaign and role of
stakeholders.
The Forum “Journalists against polio” was formed in collaboration with
Journalists from the four provincial and the federal capital.
Through interactive sessions weak areas in terms of understanding on
the virus was determined and dealt with accordingly with technical
information and practical demonstration.
The discussions also resulted in identifying weak areas of vaccination
campaigns summarizing into more effective ideas for better
implementation of the drive in future.
The results of Pre and Post workshop survey will also help determine
the future course of action to devise a more effective approach to close
in on the information gap.
An Industry-Academia linkage will bring the sustainability element.
Areas for improvement
Ensure participation from the religious community and the students
from the Mass Communication/Journalism Department.
Encourage Industry-Academia Linkages on the Forum will help in
building sustainability towards the cause.
FATA was missing from the entire effort. Another streak of sessions
should be designed to also bring them on board. As the recent refusals
have been from the FATA region it is crucial that the journalists in

Amir Jahangir
July 23, 2012
these areas should be trained with preferably the same methodology
but revised content development.
Though most of the journalists attending the workshop were health
reporters; but for future activities Bloggers and Social Media Activist
should also be among the target segment.
Despite relying upon information from Press Clubs; UNICEF, WHO and
the Government of Pakistan should have a filtered pool of
journalists/media professionals based on day-to-day monitoring and
media responses – so that customized workshops can be designed for
each of the pool.
The pool may include categories:
a. Senior Journalists & Op-eds/Columnists covering issues related to health
and children
b. Journalists supporting anti-polio news items
c. Independent writers and bloggers
Some logistical and coordination hiccups were also observed due to
different people in-charge of the arrangements in different cities. Most
critical was with Peshawar.
The execution can be made much smooth if the arrangements are
centralized either with the UNICEF or with the consultants.

Amir Jahangir
July 23, 2012
PESHAWAR
List of Participants Peshawar Workshop
June 12, 2012
S.
No
Name Designation Organization
1 Rehmatullah Khan Reporter Pakistan Observer
2 Javaid Ali Reporter Daily Jang
3 Muhammad Saleem Reporter PPI
4 Jahanzeb Khan Reporter News 5
5 Noor Wali Shah Reporter Express Tribune
6 Tauseful Islam Staff Reporter The News
7 Jamal uddin Reporter Nawa-e-Waqt
8 Sajid Khan Reporter PPI
9 Asad Khan Reporter Jinnah
10 Irfan Khan Reporter Daily Ausaf
11 Iftikhar Hussain Reporter NNI
12 Shahkeel Photo Journalist Daily Jinnah
13 Ahmed Shah Photo Journalist Waqat
14 Naeem Babar Photo Journalist News 5
15 Ubaid Raza Photo Journalist Online News Network
16 M. Israr Reporter Daily Pakistan

Amir Jahangir
July 23, 2012
17 Zahid khan Reporter Daily Naibaat
18 M Fayyaz Reporter Daily Mashriq
19 Shehrar Jalil Reporter Daily Ajj
20 Musratullah Reporter Dunya TV
21 Yasir Khan Reporter CRSS
22 Wajidullh Reporter The Nation
23 Gulshan Aziz Photo Journalist Daily mashriq
24 Rizwan Naizi Reporter APP
25 Ashfaq Ahmed Reporter Daily Khabrian
26 Hassan Ali Reporter ATV News
27 Asif Ali Reporter Lead Pakistan
28 Asmat Shah Reporter APP
29 Ubaid Photo Journalist Online News Network
30 Khalid Ghani Photo Journalist Awmunas
31 Adil Khan Photo Journalist Daily Times Peshawar
32 TariqAziz Photo Journalist Pakistan Today
Workshop Brief:
Health Training Workshop held in collaboration with Peshawar Press Club
resulted into a very positive media feedback next day in the local and
national media. The session was held at the Peshawar Press Club.
Many key newspapers and social media networks including Statesman,
Frontier Post, Business recorder, Pakistan Press Foundation, The Nation and
Mashriq acknowledged the understanding of journalists community about the
critical debate over basic health services in the country in general and
specifically about the children who missed their polio drops in worse affected

Amir Jahangir
July 23, 2012
areas of KP and FATA. As a result, children in Pakistan are still under the
plight of polio despite efforts having been made to eradicate the disease.
The announcement for launching the forum “Journalist against Polio” by Mr.
Saif ul Islam Saifi, President Peshawar Press Club was also heard very next
day of the workshop in major newspapers. The announcement was largely
welcomed by journalists’ community and acknowledged the role of media in
educating the masses about endemic polio and its eradication from Pakistan.
“The healthcare system in Pakistan has remained focus for critical
debate in the country's media and at the government level whether
they are of achieving the United Nations millennium development
goals or the ghastly condition of the basic health units”. Saif ul
Islam Saifi, President Peshawar Press Club
The current polio situation was also highlighted by the media through
various press releases and social media interactions.

Amir Jahangir
July 23, 2012
QUETTA
List of Participants Health Reporting Workshop Quetta
16 June, 2012
S.
No
1 Javed Akhtar Bureau Chief PPI
2 M Khalid Reporter AAJ TV
3 Ghulam Murtaza Reporter Express News
4 Abdullah Magsi Reporter ARY News
5 Zainuddin Reporter Daily Azadi
6 Irshad Mastoi Bureau Chief Online News Network
7 M Akbar Shah Reporter APP
8 Ghulam Sarwar Reporter Daily Nawai Waqt
9 Saleem Shahid Reporter Dawn
10 Ch Imtiaz Reporter Daily Mashriq
11 Naser Karkar Reporter ANN News
12 M Afzal Mughul Reporter Daily Mashriq
13 Abdul khaliq reporter Daily Jang
14 Ashiq Ali Baloch Reporter WWI
15 Zakir Khan Reporter ANN News
16 Adnan Ahmed Photo Journalist Daily Farzanda

Amir Jahangir
July 23, 2012
17 M. Essa Reporter INNP
18 M Sabir Awan Reporter Daily Jang
19 Ali Shah Reporter Dawn News
20 Shahzada Anwar Photo Journalist Dawn News
21 Shahid Hamid Rind Bureau Chief ARY News
22 Noor shah DGPR Photographer
Workshop Brief:
A training workshop on health reporting was successfully conducted in
collaboration with the Quetta Press Club. The coverage was published by
many National media agencies such as Daily Baluchistan Express Quetta,
The Baluchistan Times, The Daily Zamana, Pakistan News Releases,
LexisNexis, Daily the News Lark e.t.c. The session was held at Lourdes Hotel
in Cantt area.
Baluchistan is highly concerned about this situation as particularly Polio
cases are rapidly increasing in Baluchistan. This situation cannot be
controlled unless the society is informed or educated about the importance
of Polio eradication and its consequences.
“Pakistani media has to play its role in bringing issues like polio into
public debate, Pakistan is among the last three that have not been
able to eradicate Polio”. Saleem Shahid, President, Quetta Press Club
The Quetta journalists joined the “Journalists against Polio” platform to play
their part in eradicating Polio.

Amir Jahangir
July 23, 2012
KARACHI
List of Participants Health Reporting Workshop Karachi
20 June, 2012
S. No Name Designation Organization
1 M.Ibrahim Rind Health Reporter PPI
2 M.M Alam Correspondent Pakistan Observer
3
Samreen
Mansoori
Reporter Dunya News
4 Shahid Hussain
Special
Correspondent
The News International
5 Mukhtar Alam Senior Reporter Dawn
6 Amir Chuhan Reporter UNA News
7 Shaheen Siddqui Reporter Daily Jurrat
8 Mushtaq Sohail Bureau Chief Daily Kawish
9 Ali Raza
10 Abrar Hussain Health Reporter Daily Eemaan
11 Anwar Sheikh Reporter Daily Riasat
12 Nazir Ahmed Reporter Daily Sindh Sujeg
13 Rasheed Allaiya PhotoJournalist Dhoom TV
14 Kiran Naz Reporter Express News

Amir Jahangir
July 23, 2012
Workshop Brief:
A successful training workshop on health reporting was held in collaboration
with Karachi Press Club which was covered and published by The
International News, Dawn, Daily Times, One Pakistan News, PPI and Daily
Jung. This year four polio cases were confirmed from Khyber-Pakhtunkhwa,
11 from Fata, 2 each from Baluchistan and Punjab, and 3 from Sindh.
Initiatives have been taken to eradicate polio but due to the majority of the
public being uninformed or not being educated about the disease and its
consequences today, Pakistan is one of the 3 countries where Polio is still a
major issue.
15
Sanivia
Chaudhary
Reporter ARY News
16 Aajiz Jamali Senior Reporter ARY News
18 Asad Farooq Reporter Daily Times
19 Hamid Reporter Daily Nai Baat
20 Yousaf Reporter Daily Awaz
21 Furqan Ahmed Reporter Radio Pakistan
22
Siraj Uddin
Amjadi
Chief Reporter Weekly Live
23 Akbar Ali Correspondent Geo News TV
24
Muneer Aqeel
Ansari
Reporter Daily Jasarat
25 Imran Ahmed Reporter Karachi Update
26 Samia Malik Reporter Express Tribune

Amir Jahangir
July 23, 2012
At the workshop in Karachi it was highlighted that reporting should be fact
based, it should not be based on opinion especially when it comes to health
reporting. The session was held at the Sheraton Hotel.
Journalists being a vital part of our society need to come forward in
eradicating Polio in our country by using their media tools/power. At the
training, the Karachi journalists joined the “Journalists against Polio”
platform to show their efforts in eradicating polio and saving the children of
Pakistan.

Amir Jahangir
July 23, 2012
LAHORE
List of Participants Lahore Workshop
July 5, 2012
S.
No
1 Huma Jabbar Reporter Dunya Tv
2 Hassan Hammad Awan Reporter ATV
3 Saeed Ahmad Reporter Online News
4 Asif Ali Photo Journalist Dunya Tv
5 Rab Nawaz Khan Reporter Daily Jang
6 Syed Sajjad Kazim Chief Reporter Daily Ausaf
7 Imdadullah Qureshi Reporter Daily Waqat
8 Amir Sohail Reporter FM 103( Radio)
9 Imran Ch Reporter Daily Times
10 Waseem Farooq Shahid Reporter CNBC Pakistan
11 Iqtidar Gilani Reporter The Nation
12 Munawar Ali Shahid Staff Reporter Daily City Press
13 Shiraz Hasnat Senior Reporter Dawn News
14 Muhammad Sajjad Zil Photo Journalist Khabrian
15 Zulfiqar Shah Photo Journalist Dunya

Amir Jahangir
July 23, 2012
16 Shaukat Saeed Reporter Round the Clock
17 Kamran Mughal Photo journalist Daily Ausaf
18 Kashif M Staff reporter Channel 5
19 Shahzada Irfan Assistant Editor The News
20 Talal Ishtique Staff Reporter Daily Khabrian
21 Khaliq Reporter Humshehry
22 Yasir Shah Reporter Humshehry
23 M Azam Ch Reporter Metro One Tv
24 Amir Malik Staff Reporter The News
Workshop Brief:
A full day workshop on Health reporting was organized and conducted by the
Lahore Press club and Mishal Pakistan at the Avari Hotel, Lahore. The
purpose of the health reporting workshop was to encourage ethical reporting
on issues relating to children who remain the most vulnerable segment of
the society and are exposed to victimization and harassment even in places
considered safe for them. One of the key issues highlighted by the speakers
remained issues relating to their health care, especially polio, which
continues to remain a major problem in Pakistan, one of the only three
countries of the world where this disease continues to cripple children below
the age of five years.
The participants/Journalists attending the workshop joined the “Journalists
against Polio” forum, which was originally created by the Peshawar Press
Club President to put a step forward in creating awareness and eliminating
Polio.

Amir Jahangir
July 23, 2012
Being the leading journalists’ club of the country, Lahore Press Club
has always taken initiatives for the training of media personnel and
safeguarding the rights of citizens. “Journalists against Polio” Forum
will play its part in creating awareness regarding the alarming
situation of growing number of Polio cases in the country. Lahore
Press Club President, Arshad Ansari

Amir Jahangir
July 23, 2012
ISLAMABAD
List of Participants Islamabad Workshop
July 11, 2012
S. No Name Designation Organization
1 Zeshan Naseem Associate Producer Capital TV
2 Intikhab Ahmad Student Producer Kohat University
3 Qasim Iqbal Student Kohat University
4 Saeed Ahmad Assistant News
editor
Radio Pakistan
5 Hafiz Abdul Majid Chief Reporter Rohi Tv
6 Qurban Ch Bureau Chief Daily Ittehad
7 Czechangez Khan Jadoon Bureau Chief INB
8 Syed Sibtain Shah Bureau Chief Hazara News
9 Zain-ul-Islam Trainee Reporter Nawa-e-Waqt
10 Adnan Ali Reporter Vibe News
11 Farhat Javed Reporter Dunya News
12 Shahid Abbas Abbasi Reporter Daily Universal
13 Abid Abbasi Reporter Channel 5
14 Waheed Khakwani Reporter APP
15 M Bilal Afridi Reporter Din News

Amir Jahangir
July 23, 2012
16 Obaid Victor Photo Journalist Vibe Tv
17 Faheem Tariq Staff Repoter Online News
18 Aamer Rafiq Butt Chief Reporter Daily Musawat
19 Mubasher Rahim Reporter Nawa-e-Waqt
20 Raja Majid Hussain Tv Reporter Din news Tv
21 Tayyab Tahiree reporter Daily Musawat
22 Khan Babar reporter Daily Intikhab
23 M Faizan Reporter Daily Ausaf
24 Sajid Ch Chief Reporter Daily Times
25 M Alamgir Freelance Writer
26 Hassan Nasir Reporter Samaa TV
27 Rizwan Haider Staff Reporter The Patriot
28 Tariq Mehmood Khan Reporter Daily Mashriq
29 Jerry Aziz Reporter ATV
30 Irfan Haider Photo Journalist Daily Pakistan
31 Shaukat Ali Reporter Time Magazine
32 Rizwan Mirza Video Journalist Capital TV
33 Mohsin Ijaz Reporter Apna TV
34 Tabib Ur Rehman Photo Journalist Sohni Dharti TV
35 Yasir Ali Chief Reporter Royal TV
36 Khadim Buttar Staff Reporter Daily Samaa
37 Muhammad Imran Reporter Nawa-e-Waqt
38 Nasir Mehmood Kharl Associate Editor PPA
39 Ramzan Mughal Reporter VNN
40 Saeed Ahmed Reporter Adflux News
41 M. Mudassar Iqbal Reporter Daily Musawat
42 Raja Ali Nawaz Reporter Diplomat Code

Amir Jahangir
July 23, 2012
43 M Azam Khan Chief Reporter Daily Pakistan
Workshop Brief:
The National Press Club was not cleared by the UNICEF security, therefore
the initiative lacked the support by the NPC and was held at the Marriott
Hotel instead, meanwhile the training session was attended with enthusiasm
and passion for learning. One of the considerations that came up was to
gain support from the Union – the consultants believed that the Journalist
Unions are much politicized and therefore should not be directly associated
to the initiative. The programme in Islamabad was therefore independently
organized the focus of the workshop was to promote ethical reporting on
issues related to children who remain the most vulnerable segment of the
society and remain exposed to victimization and harassment even in places
considered safe for them.
Speaking on the occasion, Fahd Hussain, former director news Express, ARY
TV and editor shared his views on how an Editor’s mind works. He told the
participants how should a journalists position their stories on social issues,
especially on health and children related topics.
Richard Leiby, bureau chief of the Washington Post, while speaking on the
occasion said that children issues should be covered with extreme care and
sensitivity, ensuring their safety and privacy. He emphasized the role of a
journalist in creating awareness and fighting myths which curbs basic child
rights and even denies them basic immunizations including polio drops in
many parts of Pakistan.

Amir Jahangir
July 23, 2012
In the presentation on the Health Indicators, Amir Jahangir, CEO Mishal
Pakistan and Young Global Leader of the World Economic Forum shared the
importance of health indicators and how journalists can benefit from the
WHO’s World Health indicators, UN’s MDGs and World Economic Forum’s
Global Competitiveness Index. He said that “Journalists Against Polio” will
play their part in creating awareness regarding the alarming situation of
growing number of Polio cases in the country.
Puruesh Chaudhary, Ambassador to Pakistan from the Center for
International Media Ethics, a Brussels based media think tank, highlighted
the importance of media ethics in reporting on child-sensitive issues.
“Pakistani media has to play its role in bringing issues like polio into public
debate,” she said. "It has been researched that thousands of children missed
their polio drops in the past couple of years with the worst-affected areas
being in FATA and Baluchistan, a high number of IDPs influx into Sindh has
resulted in increased number of Polio cases from Sindh especially in
Karachi”.

Amir Jahangir
July 23, 2012
“Journalists Against Polio” Forum Resource:
The Journalists Against Polio forums have been established in a soft form
and the following people have agreed to be responsible for the management
of the forum:
Date Location Person In-
charge
Occupation Current Affiliation Associated
Media Entity
12-06-2012 Peshawar Saif-ul-Islam Saifi Journalist President Peshawar
Press Club
The News
International
16-06-2012 Quetta Saleem Shahid Journalist President Peshawar
Press Club
Dawn
16-06-2012 Quetta Sabir Awan Journalist Health Journalists
Association
Balochistan
Daily
The Jang
20-06-2012 Karachi Tahir Hassan Journalist President Karachi
Press Club
The News
International
20-06-2012 Karachi Mukhtar Alam Journalist President Health
Journalists
Association
Dawn
04-07-2012 Lahore Arshad Ansari Journalist President Lahore
Press Club
Jang
04-07-2012 Lahore Shahzada Irfan Journalist Member Health
Journalists
Committee, Lahore
Press Club
The News on
Sunday
12-07-2012 Islamabad Professor Saeed
Ahmad
Journalist Health Journalist
Association
Musawat
Islamabad
12-07-2012 Islamabad Aamer Rafique
Butt
Journalist Resident Editor Musawat
Group of
Newspaper

Amir Jahangir
July 23, 2012
SURVEY ANALYSIS :

Amir Jahangir
July 23, 2012

Amir Jahangir
July 23, 2012
Journalists Views:
Q: In your view, what is the agenda of UNICEF, WHO, USAID and other
INGOs on Health issues, including the Polio eradication in Pakistan?
PESHAWAR
Better health but unfortunately the direction at these INGOs is wrong
Finish those diseases
All these organizations really want to help and address health issues.
However due to security concerns they failed to adopt a comprehensive
monitoring system which resulted in failure of the program.
In short, to save the health of new generation particularly and the
masses generally.
All the non-governmental organization working in Pakistan in health
sector want to help Pakistan in health sector
The agenda is clear that all the international organizations want to save
the coming generations from fatal diseases
They do nothing just for collecting such a huge amount
Better health but unfortunately the direction of INGOs is wrong
Planning and campaigning for eradication of polio virus but so far have
not successful to achieve their goals
These organizations and NGOs focus on health issues and particularly
eradication of polio.
To save the coming generations from fatal diseases and to create healthy
environment. This is key for development
The following agenda as under;
1. To give awareness on different issues
2. To support the war effected areas
3. To remove the polio
To eradicate polio fully from the country through various campaigns
Apparently child welfare, promoting and ensuring health, funding health
initiatives. Social mobilization, polio monitoring, vaccine
To provide polio vaccine to every child to eradicate polio in Pakistan
To some extent to give relief while at large it is not quite clear rather
suspicious for Muslim countries

Amir Jahangir
July 23, 2012
KARACHI
To eradicate fatal diseases and bring solace to the masses
Polio free Pakistan
Data collection
They are here to eradicate polio
Eradicate Polio, Child health care
Eradicate Polio in Pakistan
Exactly they want to eradicate polio but some USA steps like capture
Osama use polio campaign got it negative.
LAHORE
They are prioritizing to eradicate polio by funding the government and
giving expertise to the concern ones.
Especial funding on children with the help of USAID and NGOs under the
umbrella of UNICEF and WHO.
As far UNICEF, WHO and USAID is concerned they are helping Pakistan to
eradicate POLIO by providing vaccine and technical assistance.
There are programs other than POLIO as well which address key health
issues in our country
Their agenda is clear to whole world
To safe the future of the world
ISLAMABAD
Save Pakistan & World
Their agenda is clear but there is missing in our institutions
All these are partners in POLIO eradication program
Eradicate POLIO, Provide better health facilities, A disease free and
healthy Pakistan
The agenda is clear against the POLIO
To defeat the POLIO from all over the world
Eradication of disease with focus on children
To eradicate POLIO from world and contribute with local organizations to
made world healthy
The agenda of UNICEF, WHO and USAID or INGOs is to reduce the
disease.

Amir Jahangir
July 23, 2012
CRITICAL ANALYSIS ON “JOURNALISTS AGAINST POLIO”FORUM:
While following on further course of action with respect to Media Discourse
and Analysis, some critique was sought on the initiative. This will help
strengthening the strategic communication efforts required in order to
engage journalists in future.
David Brewer
Journalists have to be careful when getting involved in
campaigns that, all too frequently, get hijacked by those with
political motives. Campaigning journalism is difficult in all
societies.
The issues to be aware of are:
• What may be going unreported when focus is on polio?
• Who decides on the focus and why?
• Who are the stakeholders and what are their expectations?
• Be careful of drug companies and those hoping to profit from your
worthy aims
• Does such campaign create any unhealthy future alignments?
Journalists should be covering the issues that impact the lives of the
audience - again the question is do any issues get neglected if one particular
issue is highlighted.
• Objective: No matter how distressing, apparently important, tragic etc,
the journalist must remain above it all, keep their own gut emotions
in check (because they don't really matter and are bound to be
subjective), report all relevant aspects and present the facts in such
a way of allowing the audience the dignity of drawing their own
conclusions (rather than confirming those presented by the
journalist).
• Impartial: Certainly not taking sides. You see this on environment
stories. Journalists lose the plot - for example Greenpeace is always
presumed right and Shell or BP is always wrong. Impartiality is not
pushing one line over the other.
• Fair: To all those involved in the stories including the victims (don't
intrude on their grief or privacy because what they have to say is "a
powerful quote" or "a good angle"

Amir Jahangir
July 23, 2012
• Accurate: Very important one - not to ignore or play down any
elements of the story - particularly if they go against your script and
possible weaken your case.
But there are so many issues. Again, apply basic editorial ethics and all will
be fine. However, be on your guard. The day you take on to campaign in
the name of journalism there will be those waiting in the wings to use and
abuse that decision for their own ends and, at first, they may seem to be
legitimate sources/angles.
Amir Zia
Health reporting is a specialized field, but often remains low on
the priority list of the mainstream media in Pakistan. Journalists
covering this beat by-and-large focus on events or its
sensational aspects, giving little time to stories, which are
investigative, aimed at creating awareness or disseminating
information. Many reporters also lack understanding about the
vital health issues, which matter in our society. In this regard,
the workshop for health reporters is a small, but significant step in the right
direction. At least, organizers manage to bring a dozen or so journalists
under one roof for a day to discuss and debate about their work, its
intricacies and raise questions and search answers regarding what is
important and relevant in the health sector – especially when it comes to
writing about issues relating to children.
I think these workshops successfully managed to underline the importance
of issues, which often get ignored in the heat and excitement of political and
general reporting.
To begin with, these workshops manage to reiterate and reemphasize the
code of ethics when it comes to covering children issues. This is important
because often this code is ignored when comes to its practical application in
the field.
These workshops also focused on how to make health and children-related
issues saleable to the desk, which is responsible for their display both in the
print and electronic media. How to make stories factual, informative and
lively – which is a must to get them more readers or viewers.
These workshops also provided useful interaction with doctors. But barring
one speaker in Lahore, who was a good communicator and appeared on top

Amir Jahangir
July 23, 2012
of the subject, the others were not that successful in holding the attention of
the participants. It is suggested that in future best possible doctors should
be invited to speak. The role-playing exercises managed to grab a lot of
attention and create excitement among the participants. This practical
aspect of workshop can also be applied in other segments especially
regarding news writing and editing.
Overall, the workshops served their purpose, but there remains a need to
re-evaluate what was done and further improve and add value to this
imitative.
Richard Leiby
Any time that professionals and specialists from any field take the
time to present data and media-contact information to journalists,
it is a healthy exchange, so to speak. These persons will become
good sources for the journalists.
Making sure there is a ready point of contact for journalists on
deadline is the most valuable thing, in my estimation. When a media
spokesman is available to comment on a story, to clarify data, or provide a
connection to experts, both the organization and the journalist benefit.

Amir Jahangir
July 23, 2012
C4D Model – Journalists Against Polio

Amir Jahangir
July 23, 2012
WAY FORWARD:
• There is a need to bridge the
information gap between the
journalists and UNICEF
• Journalists do not derive
knowledge orientation from
routine press conferences
• The Journalist community needs
to be engaged in a role-playing
exercise
• Active participation of the journalists should be ensured throughout
the immunization campaign
• Stories and Issues need to be identified and shared as information
with the Journalists
• “Journalists Against Polio” Forum should be utilized in creating
interaction with UNICEF
• Series of workshops in follow-up to the Forum established on quarterly
basis
• UNICEF should create knowledge repository on Polio for the
“Journalists Against Polio” Forum
• A collaborative effort to engage the journalist community from Nigeria,
Afghanistan and Pakistan should be designed and implemented
• An orientation programme for the Forum should be developed in
collaboration with the Centre for Disease and Control, UNICEF
Headquarters and the World Health Organization.

Amir Jahangir
July 23, 2012
• 18-month long aggressive and exclusive online media strategy needs
to be developed to further UNICEF’s Polio Eradication Campaign. The
strategy should be targeted towards journalists covering polio.
• A special focus on the Regional and Urdu language journalists in the
series of follow-up workshops to increase the reporting on polio in the
regional and at the national media.
• UNICEF Staff also needs to be trained on how to interact with the local
media without offending or providing mis-information. This is critical as
a substantial number of journalists complained about the
inaccessibility of the UNICEF/WHO officials.

Amir Jahangir
July 23, 2012
Media Coverage:
Peshawar
News: Journalists ‘Against Polio Forum’ launched
Publication: Statesman Peshawar
Date : June 14, 2012
Page : City
Web Address:- http://dailymashriq.com.pk/city/more.htm
Journalists ‘Against
Polio Forum’ launched
PESHAWAR: In response to the growing number of polio cases in the country, the
Peshawar Press Club announced formation of “Journalists Against Polio” forum as an
effort to put their weight behind the ongoing polio drive in the province.
Chairman PPC, Saif-ul-Islam Saifi announced this at a Health Journalism Workshop
arranged by the Peshawar Press Club, says a press release issued here on
Wednesday.
Speaking on the occasion, Saifi stated that the healthcare system in Pakistan has
remained focus for critical debate in the country's media and the government-level:
whether they are of achieving the United Nations Millennium Development Goals or the
ghastly condition of the basic health units.
"It has been researched that as many as thousands of Pakistani children missed their
polio drops in the past couple of years with the worst-affected areas being KP and
FATA", he remarked.
According to him, as a result, children in Pakistan are still being disabled by polio
despite efforts having been made to eradicate the disease.
The day-long workshop was attended by journalists from leading publications, news
channels and radio stations.
The trainers included Amir Jahangir, CEO Mishal Pakistan; Puruesh Chaudhary, Centre
for International Media Ethics (CIME) Ambassador to Pakistan, Dr. Obaidul Islam, World

Amir Jahangir
July 23, 2012
Health Organisation and Aamer Ahmed Khan, BBC Global Urdu Service head and
Azmat Abbas from UNICEF.
The lead trainer for the session, Aamer Ahmed Khan said it is critical that journalists
should remain ethical while reporting on child-sensitive issues. He explained best
practices adopted by international media organizations and the significance of
maintaining children safe.
He also emphasized on the importance of media’s role in eradicating polio from
Pakistan. He stated that the current polio situation in Pakistan has come to a point
where not only one organisation or stakeholder can take control but also each and
every one of us should play our role.
It is everyone’s duty to step forward and contribute whatever possible in this cause for
the betterment of our children and for the betterment of our country, Pakistan.
According to him, journalists being a vital part of our society should contribute by taking
supportive actions towards the eradication of polio.
In the presentation on the health indicators, Amir Jahangir shared his views on how the
world looks at Pakistan's healthcare system. – APP
News: PPC launches 'Journalists Against Polio' forum
Publication: Frontier Post Peshawar
Web Address:- http://www.thefrontierpost.com/article/166597/
PPC launches 'Journalists Against Polio' forum
Posted on June 14, 2012
Share on facebook Share on twitter Share on email Share on print More Sharing Services 0
PESHAWAR (APP): As a response to the growing number of Polio cases in the country, The
Peshawar Press Club, announced formation of "Journalists Against Polio" forum as an effort to put
their weight behind the ongoing polio drive in the province.

Amir Jahangir
July 23, 2012
Chairman PPC, Saif-ul-Islam Saifi announced this at a Health Journalism Workshop arranged by the
Peshawar Press Club, said a press release issued here on Wednesday.
Speaking on the occasion, President Peshawar Press Club, Saif ul Islam Saifi stated that the
Healthcare system in Pakistan has remained focus for critical debate in the country's Media and the
Government-level: whether they are of achieving the United Nations Millenium Development Goals
or the ghastly condition of the basic health units.
"It has been researched that as many as thousands of Pakistani children missed their polio drops in
the past couple of years with the worst-affected areas being KPK and FATA" He remarked.
According to him, as a result, children in Pakistan are still being disabled by polio despite efforts
having been made to eradicate the disease.
The day-long workshop was attended by journalists from leading publications, news channels and
radio stations.
The trainers included Amir Jahangir, CEO Mishal Pakistan; Puruesh Chaudhary, Center for
International Media Ethics (CIME) Ambassador to Pakistan, Dr. Obaidul Islam, World Health
Organization and Aamer Ahmed Khan, BBC Global Urdu Service Head and Azmat Abbas from
UNICEF.
The lead trainer for the session, Aamer Ahmed Khan said it is critical that the journalists should
remain ethical while reporting on child-sensitive issues. He explained best practices adopted by
nternational Media Organizations and the significance of maintaining children identify safe.
He also emphasized on the importance of media's role in eradicating polio from Pakistan. He stated
that the current Polio situation in Pakistan has come to a point where not only one organization or
stakeholder can take control but also each and every one of us should play our role.
It is everyone's duty to step forward and contribute whatever possible in this wise cause for the
betterment of our children, for the betterment of our country, Pakistan.
According to him, Journalists being a vital part of our society should contribute by taking supportive
actions towards the eradication of Polio.
In the presentation on the Health Indicators, Amir Jahangir, CEO Mishal Pakistan shared his views
on how the world looks at Pakistan's Healthcare System.

Amir Jahangir
July 23, 2012
News: Journalists form body to play active role against polio
Publication: Business Recorder Islamabad
Page No: 8 ( National Page)
Web Address:- http://www.brecorder.com/general-news/172/1200278/
JOURNALISTS AGAINST POLIO' FORUM INTRODUCED
June 14, 2012
RECORDER REPORT
As a response to the growing number of Polio cases in the country, The Peshawar Press Club announced
the forum "Journalists against Polio" here on Wednesday, as an effort to put their weight behind the
ongoing polio drive in the province. President Peshawar Press Club, Saif Ul Islam Saifi announced this at
a health journalism workshop arranged by the Peshawar Press Club.
Speaking over the occasion Saifi stated that the healthcare system in Pakistan has remained focus for
critical debate in the country's media and at the government level whether they are of achieving the
United Nations millennium development goals or the ghastly condition of the basic health units.
"It has been researched that thousands of Pakistani children missed their polio drops in the past couple of
years with the worst-affected areas being KPK and FATA" He remarked. According to him, as a result,
children in Pakistan are still being disabled by polio despite efforts having been made to eradicate the
disease. The day-long workshop was attended by journalists from leading publications, news channels
and radio stations.
The trainers included Amir Jahangir CEO Mishal Pakistan, Puruesh Chaudhary Center for International
Media Ethics (CIME) Ambassador to Pakistan, BBC Global Urdu Service Head Aamer Ahmed Khan,
Azmat Abbas from UNICEF and Dr Obaidul World Health Organisation.
The lead trainer for the session, Aamer Ahmed Khan said it is important that the journalists should remain
ethical while reporting on child-sensitive issues. He explained that best practices are adopted by
International Media Organisations and the significance of maintaining children identify safe. He also
emphasised on the importance of media's role in eradicating polio from Pakistan.
He stated that the current Polio situation in Pakistan has come to a point where not only one organisation
or stakeholder can take control but each and every one of us should play our role. It is everyone's duty to

Amir Jahangir
July 23, 2012
step forward and contribute whatever possible in this wise cause for the betterment of our children, for the
betterment of our country,
Publication: Pakistan Press Foundation
Web Address:- http://www.pakistanpressfoundation.org/general/52500
Journalists form body to play active role against polio
Posted by ppf.admin on June 13th, 2012
PESHAWAR – As a response to the growing number of polio cases in the country, Peshawar Press Club
Tuesday announced the form ‘Journalists Against Polio’ in a bid to help the officials in the anti-polio
drives in the province.
President Peshawar Press Club Saiful Islam Saifi made the announcement during a Health Journalism
Workshop arranged by Misal Pakistan, a non-governmental organisation (NGO).
Saifi said healthcare system in Pakistan remained a focus for critical debate in the country’s media and at
government-level: whether they are of achieving the United Nations Millennium Development Goals or
the ghastly condition of the basic health units. “It has been researched that as many as thousands of
Pakistani children missed their polio drops in the past couple of years with the worst-affected areas being
Khyber Pakhtunkhwa and Fata,” he remarked. The daylong workshop was attended by journalists from
both print and electronic media. The trainers included Aamir Ahmed Khan, BBC Global Urdu Service
Head, Azmat Abbas from UNICEF, Amir Jahangir, Mishal Pakistan; Puruesh Chaudhary, Center for
International Media Ethics (CIME) Ambassador to Pakistan, and Dr. Obaidul Islam, World Health
Organisation.
Aamer Ahmed Khan said that it is critical that the journalists should remain ethical while reporting on
child-sensitive issues.
He explained best practices adopted by International Media Organizations and the significance of
maintaining children identify safe. He also emphasized on the importance of media’s role in
eradicating polio from Pakistan.
He stated that the current Polio situation in Pakistan has come to a point where not only one
organization or stakeholder can take control but also each and every one of us should play our role.

Amir Jahangir
July 23, 2012
It is everyone’s duty to step forward and contribute whatever possible in this wise cause for the
betterment of our children and for the betterment of our country, Pakistan. According to him,
Journalists being a vital part of our society should contribute by taking supportive actions towards
the eradication of polio.
Publication: The Nation Islamabad
Page No:- 15 ( Khayberpak)
Web Address:- http://www.nation.com.pk/pakistan-news-newspaper-daily-english-
online/national/13-Jun-2012/journalists-form-body-to-play-active-role-against-polio
Journalists form body to play active role
against polio
By: Our Staff Reporter | June 13, 2012 | 0
PESHAWAR – As a response to the growing number of polio cases in the country, Peshawar
Press Club Tuesday announced the form ‘Journalists Against Polio’ in a bid to help the officials
in the anti-polio drives in the province.
President Peshawar Press Club Saiful Islam Saifi made the announcement during a Health
Journalism Workshop arranged by Misal Pakistan, a non-governmental organisation (NGO).
Saifi said healthcare system in Pakistan remained a focus for critical debate in the country’s
media and at government-level: whether they are of achieving the United Nations Millennium
Development Goals or the ghastly condition of the basic health units. “It has been researched that
as many as thousands of Pakistani children missed their polio drops in the past couple of years
with the worst-affected areas being Khyber Pakhtunkhwa and Fata,” he remarked. The daylong
workshop was attended by journalists from both print and electronic media. The trainers included
Aamir Ahmed Khan, BBC Global Urdu Service Head, Azmat Abbas from UNICEF, Amir
Jahangir, Mishal Pakistan; Puruesh Chaudhary, Center for International Media Ethics (CIME)
Ambassador to Pakistan, and Dr. Obaidul Islam, World Health Organization.
Aamer Ahmed Khan said that it is critical that the journalists should remain ethical while
reporting on child-sensitive issues.

Amir Jahangir
July 23, 2012
He explained best practices adopted by International Media Organizations and the significance of
maintaining children identify safe. He also emphasized on the importance of media’s role in
eradicating polio from Pakistan.
He stated that the current Polio situation in Pakistan has come to a point where not only one
organization or stakeholder can take control but also each and every one of us should play our
role. It is everyone’s duty to step forward and contribute whatever possible in this wise cause for
the betterment of our children and for the betterment of our country, Pakistan. According to him,
Journalists being a vital part of our society should contribute by taking supportive actions
towards the eradication of polio.
News: Peshawar Press Club Journalists ‘Against Polio Forum’ launched
Publication: Daily Mashriq Peshawar
Web Address:-

Amir Jahangir
July 23, 2012

Amir Jahangir
July 23, 2012
Media Coverage
Quetta
News: QPC join journalists against polio forum
Publication: Daily Balochistan Express

Amir Jahangir
July 23, 2012
News: Journalists form body Against Polio
Publication: The Balochistan Times
Date : June 17, 20

Amir Jahangir
July 23, 2012
Publication: The Zamana
Date : June 17, 20

Amir Jahangir
July 23, 2012
News: Quetta Press Club joins the Journalists against Polio forum
Publication: Pakistan News Release
Date: June 16, 20
News Links : http://www.pakistannewsreleases.com/?p=32413
Quetta Press Club joins the Journalists against Polio forum
Quetta, June 16, 2012 (PPI-OT): The journalists from Quetta also put their weight behind polio
eradication efforts in the country by joining the “Journalists Against Polio” to play their part in the
alarming situation of growing number of Polio cases in the province. This was announced today by
Saleem Shahid, President Quetta Press Club during a health journalism workshop organized by the Press
Club and Unicef.
Speaking over the occasion, President Quetta Press Club, Saleem Shahid emphasized the importance of
training in journalism and especially for a sensitive issue like polio. He said, “Pakistani media has to play
its role in bringing issues like polio into public debate, Pakistan is among the last three countries that have
not been able to eradicate Polio”.
He further added that “It has been researched that thousands of children missed their polio drops in the
past couple of years with the worst-affected areas being in Baluchistan”, as a result, children in Pakistan
are still being disabled by polio despite efforts having been made to eradicate the disease.
The day-long workshop was attended by journalists from leading publications, news channels and radio
stations. Recently, The World Health Assembly has declared Polio as a global emergency during the
recently held meeting in Geneva, however the Government of Pakistan declared Polio as a national
emergency in January 2011.
The trainers included senior journalist Amir Zia, Editor The News International, Amir Jahangir, CEO
Mishal Pakistan; Puruesh Chaudhary, Center for International Media Ethics (CIME) Ambassador to
Pakistan, Dr. Yousaf Bazinjo, Project Director EPI Balochistan, Masooma Qurban and Azmat Abbas
from UNICEF Pakistan.
Amir Zia emphasized the role of a journalist in creating awareness on critical issues. He also emphasized
media’s role in eradicating polio from Pakistan. He said that the current Polio situation in Pakistan has
come to a point where not only one organization or stakeholder can take control but all stakeholders need
to play their role.
In the presentation on the Health Indicators, Amir Jahangir, CEO Mishal Pakistan and Young Global
Leader of the World Economic Forum shared the importance of health indicators and how journalists can
benefit from the WHO’s World Health indicators, UN’s MDGs and World Economic Forum’s Global
Competitiveness Index.

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