As our slogan runs: Local Ads for Local People

1. Advett.com – The True Success Story
There are few incidents in real life that succeed in converting themselves to the stuff
that success stories are made of. Advett.com has just a similar beginning. Would you
too desire to be just as successful in whatever business you are doing? Why not follow
our example. Let me tell you where it all began.
Advett is an epithet conjured up by one of us for “Advert”. Before it all began, I was
sitting in a pub with a Scottish friend who came up with the name. So, kindly don’t be
too surprised if it sounds a bit Scottish.
Co-founders of this UK classifieds business are three young enterprising gentlemen;
one each from Yorkshire, Scotland and Morocco. A strange blend you may no doubt
call, but after having ceaselessly struggled with never-ending job hunts and
redundancies, I suppose a certain sort of camaraderie is bound to spontaneously,
develop. Other than that, we had also known each other for quite a long time.
Consequently, it was unanimously decided that we needed to seek our fortunes all by
ourselves. Having same doubts, as everyone else would have entertained prior to
venturing into business; our first steps were logically not only conscious but extremely
cautious. To be on the safer side, each one of us continued to hold onto his existing day
job: the Yorkshirite as an IT administrator, the Scotsman as a barman, and the
Moroccan as an accounts assistant. The marvellous magic of Internet is that it allows
you to do such a thing, with no inhibitions whatsoever.
All three of us, having made several vain attempts at holding onto jobs on a permanent
basis, finally ended up doing short contracts with various local firms. On account of
recession and a consistently declining economy, we were force to frequently jump from
one contract to the next. Obviously, there’s a limit to a man’s patience. Being fed up
with switching jobs, and constantly losing colleagues every time we were just beginning
to know them, drove the final nail into the coffin.
The decision to boldly set out on the adventure of starting our own enterprise was
hardly as difficult or as troublesome as one would normally expect such a decision to

2. be. Perhaps, it was the easiest part of starting our new business. However, the question
that almost instantly popped up before us was: what should this business actually be?
As a result, we unwittingly made a few futile blunders that were unsurprisingly
predestined to fail anyway. So, each single time, we simply fell short; mostly even
before making the very first moves.
Then one cool evening, sitting peacefully over a drink at our local pub, an idea
ingeniously befell us. We daringly ventured to discuss our dreams. While doing so, one
of us suddenly mentioned that one of his greatest ambitions and unfulfilled dreams had
been starting up an online website for local classifieds, where locals could conveniently
meet and exchange unused items that they no longer required. For him; it had always
been a fairytale-style dream that visualised coming up with a format that would
effectively bring British folks together under one roof, so to say.
This was very much like the re-creation of a bygone single community concept. As
anticipated, taking a start was comparable to paddling upstream without a rudder. As
you would expect, we were all overjoyed with enthusiasm and full of fresh ideas but
actually clueless as to where a beginning could be made to put all these wonderful
ideas together. Yet, with sheer hard work and selfless perseverance, Advett stands
there today for the world to see – like a dream come true!
To know more about the website, visit http://www.advett.com