• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Monetizing the Web
 

Monetizing the Web

on

  • 292 views

Multi-channel communication and fundraising.

Multi-channel communication and fundraising.

Statistics

Views

Total Views
292
Views on SlideShare
291
Embed Views
1

Actions

Likes
0
Downloads
2
Comments
0

1 Embed 1

http://app7.publicaster.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • The data available to examine why a lower percentage of younger donors contribute at all is limited to factors such as income, education level, frequency of religious attendance, marital status, and number and ages of children in the household. When examining the propensity to give at all, after controlling for (holding constant) these other variables: • Members of the Silent and Great generations are statistically significantly more likely to give to religious purposes than members of the Boomer generation • The younger generations (Gen X and Millennials) are not different from the Boomers in their propensity to give for religious causes, after controlling for other variables. Both are less likely than Silent and Great generations to give for religious purposes.
  • Secular giving totals varied somewhat by generation, but seem to follow a pattern linked with income differences rather than generation differences. After controls, generation alone did not make a difference in the amount donors contributed to religion or to secular causes. The differences observed in contribution amounts among donors were associated with differences in income, education and religious attendance.
  • Secular giving totals varied somewhat by generation, but seem to follow a pattern linked with income differences rather than generation differences. After controls, generation alone did not make a difference in the amount donors contributed to religion or to secular causes. The differences observed in contribution amounts among donors were associated with differences in income, education and religious attendance.
  • Text the message. Publish and post this on your website and social networks. Then repeat on a regular basis.

Monetizing the Web Monetizing the Web Presentation Transcript

  • MONETIZE THE WEB Multi-channel communication and fundraising AFP Maryland June 6, 2011
  • OBJECTIVES
    • Define the universe of communication media
    • Discuss the prioritization of time
    • Understand value & the return on investment
    • Use multi-channel communication
    • Engage generations
    Adcieo 2011
  • COMMUNICATION UNIVERSE Monetizing the Web
  • DISCUSSION
    • What are your communication goals?
    • What forms of communication do you embrace?
    Adcieo 2011
  • COMMUNICATION UNIVERSE
    • Broadcast
      • The original term broadcast referred to the literal sowing of seeds on farms by scattering them over a wide field. American Heritage Dictionary of the English Language
      • One to Many
    • Personal
      • Relevant and specific
      • One to One
    Adcieo 2011
  • COMMUNICATION UNIVERSE
    • Broadcast
      • Television
      • Radio
      • News Paper
      • Magazine
      • News Letter
      • Letter
      • Website
      • Email
      • Twitter
      • Facebook
      • Personal
        • Letter
        • Website
        • Email
        • Twitter
        • Facebook
    Adcieo 2011
  • WHO GIVES? Getting to know donors
  • Great: Born before 1929 Silent: Born 1929 to 1945 Boomer: Born 1946 to 1963 Gen X: Born 1964 to 1981 Millennial: Born since 1981 *The Center on Philanthropy at Indiana University Adcieo 2011
  • Great: Born before 1929 Silent: Born 1929 to 1945 Boomer: Born 1946 to 1963 Gen X: Born 1964 to 1981 Millennial: Born since 1981 *The Center on Philanthropy at Indiana University Adcieo 2011
  • *The Center on Philanthropy at Indiana University Motivation to Give Adcieo 2011
  • ONLINE GIVING Peer-to-Peer Fundraising
  • ONLINE GIVING *Blackbaud Internet Solutions Adcieo 2011
  • GROUP DISCUSSION
    • In 2000, what were the main concerns with donor databases? How did you communicate with donors?
    • What about in 2010?
    Adcieo 2011
  • IT ’S A NEW DAY
    • Email
    • Social
    • Mobile
    • QR Codes
    Adcieo 2011
  • Email
    • Create communication strategy
    • Craft ‘Call to Action’ content
    • Segment Database
    • Test messaging and subject lines
    • Send regularly
    Adcieo 2011
  • Adcieo 2011
  • THE ONLINE COMMUNITY
    • Sites like Facebook and Twitter have millions of users logging on everyday.
    • Professionals, customers, and donors look for organizations that are relevant to them.
    Adcieo 2011
  • FACEBOOK USERS Adcieo 2011 Online Adults Sex   Men 42.50% Women 57.50% Age   0-17 10.00% 18-24 26.00% 25-34 26.00% 35-54 31.00% 55+ 10.00% Education   Less than high school 33.30% High school diploma 40.40% Some college 4.90% College graduate 21.40% Household Income   Less than $30,000 45% $30,000-$49,999 38% $50,000-$74,999 30% $75,000 or more 31%
  • SOCIAL FUNDRAISING *Blackbaud Internet Solutions Adcieo 2011
  • MOBILE GIVING
    • Text
    • Publish
    • Post
    • Repeat
    *Convio Adcieo 2011
  • MULTI-CHANNEL IS KEY *Convio Adcieo 2011
  • DRIVER TO GIVE *Convio Adcieo 2011
  • RELATIONSHIPS
  • GROUP DISCUSSION Adcieo 2011
  • GROUP DISCUSSION
    • What is one thing you can do this week to improve the way you communicate with donors?
    Adcieo 2011
  • COMMUNICATION STRATEGY
    • Purpose
    • Target
    • Segment
    • Message
    • Call to Action
    • Media
    • Frequency
    • Incentive
    Adcieo 2011
  • QUESTIONS & ANSWER
    • Dennis Chyba
    • [email_address]
    • 410.864.8893
    Adcieo 2011