Personal Information
Organization / Workplace
Greater Boston Area, ma United States
Occupation
Social Media Marketing Specialist
Industry
Advertising / Marketing / PR
Website
adampcoulter.wordpress.com
About
Social Media Marketing Specialist in the Publications/PR department at Curry College.
Developed and now executing a strategic social media plan, across the college, with a focus on audience/community acquisition, increasing positive brand awareness and ultimately, tying our social media efforts to prospective student applications, enrollment and alumni giving.
. Since Sept. 2011 have increased Positive Brand Mentions by 350%
. Since Sept. 2011 have increased our social audience from no followers/fans to 11,500.
. In 12 months helped to attract and nurture 70 prospective students through stages of the admission funnel.
Created from the ground-up institutional social media account
Tags
social voice
suffolk university
twitter
facebook
tweets
marketing
superbowl
digital
deck
graduate course
crisis communications
press release
boston globe
public relations
See more
- Presentations
- Documents
- Infographics