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The Moment of Truth white paper [Preview]

by on Jan 30, 2013

  • 5,948 views

Want to read more? Download the full paper at: http://bit.ly/acxm-MOT-ss ...

Want to read more? Download the full paper at: http://bit.ly/acxm-MOT-ss
This white paper explores the fundamental changes in the business of marketing and then introduces a capability model for driving customer engagement in this connected world. Already, three leading brands have seen performance improvement exceeding $100 million per year.

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The Moment of Truth white paper [Preview] The Moment of Truth white paper [Preview] Document Transcript