1. Premium International Ad Sales
APIAS
WHY SHOULD YOU JOIN US?
Jean & Paul Dupuy, Co-Founders
05/01/2010
+33623776908 +33611813429
pauldupuy@actvertising.com jeandupuy@actvertising.com
an company

2. WHAT IS APIAS?
๏ APIAS is a solution that will display local ads to foreign visitors of premium U.S.
web sites, depending on which country they access the web site from.
๏ Until now, publishers have had difficulties in selling their international traffic
inventories.
๏ By creating a global network and partnering with high-end rep firms and media
buyers, APIAS will allow selected premium U.S. web sites to sell their ads at high
CPMs for their audience coming from outside the U.S., everywhere in the world.
๏ APIAS will only work with hand-picked sites in order to create an environment that
will spawn the most qualitative advertising product in every country: advertisers will
have access to the best audiences, next to the world’s most powerful media
brands.
๏ APIAS has developed a technical solution, called CoordinAd, that will power this
whole system, from campaign booking to ad display, billing and reporting.
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3. WHY ARE WE DIFFERENT?
๏ Today, there are three ways of monetizing international traffic for U.S. publishers:
‣ Advertisers pay for all the page views: this situation is inappropriate and bound to disappear
as it shouldn’t be long before most of U.S. advertisers and media buyers require to display their
ads to U.S. eyeballs only.
‣ International networks: they offer very low CPMs and ads that don’t fit with the sites’
environment.
‣ Sell on your own: through international offices, U.S. web sites have the possibility to sell their
global inventories. However, this solution is extremely costly considering the limited level of
non-U.S. traffic in each given country.
๏ APIAS enables you to:
‣ have a global representation (we can monetize your traffic coming from any country, even the
smallest one),
‣ be ready for tomorrow, as the part of your traffic coming from outside the U.S. is only set to
grow and U.S. advertisers will end up by never paying for international impressions,
‣ reach higher CPMs: we gather premium inventories in every country; thanks to APIAS, what
publishers try to get rid of today will become the most premium and longed-for advertising
product, our CPMs exceeding those reached by any other sales channel.
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4. RISK & INVESTMENT
๏ With APIAS, you keep control of your rates, setting your rate card (our partners apply a local
index in every country; the higher this index is, the more money they make) and bottom prices
yourself: we will thus display ads only when the price reaches your expectations.
๏ We do not require any exclusivity or commitment period and you can deactivate our service for
the countries where you use other solutions.
๏ You do not have to pay any money to join our system: we cover the bandwidth and all other costs.
๏ Except for major advertisers and large agencies, campaigns have to be prepaid: whenever an ad is
displayed, you can be certain that you will receive the revenue you are entitled to get.
๏ APIAS is a flexible and intelligent solution: if you already work with some partners, we offer to take
the remnant inventory or to display ads only when our rate is higher than the other solutions you use.
APIAS makes you generate revenue where you currently don’t,
and more revenue where you already do.
APIAS is risk-free, there is no cost or investment for you.
It’s time to benefit from it.
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5. THE PRODUCT
๏ By gathering premium traffic in every country and making it available to sale through a comprehensive
and automated system, APIAS will create a new premium and leading advertising solution.
๏ We offer advertisers the best audience of any given country in the best environment:
‣ Foreign visitors of U.S. web sites represent a valuable audience: English-speakers, opened to the
world, and more likely to have a good level of education and revenue.
‣ The websites we aim at partnering with feature best-quality content and are the most powerful
internet brands worldwide.
๏ The only downturn of this product is that inventories will remain limited, which will make APIAS a
rare product: has rarity ever been a problem?
๏ As this traffic isn’t properly monetized yet, APIAS will start by being competitive and will then raise
its prices.
๏ APIAS will only work with the most premium rep firms and advertisers, thus displaying quality ads
and reaching high CPMs everywhere in the world.
๏ Our local partners sell many products to their clients: the reason why they accept to sell APIAS is
because it is objectively a better one, thus valuing your inventories.
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6. HOW DOES IT WORK?
๏ APIAS is based in Ireland and develops its technology in India.
๏ We partner with a CDN (content delivery network) to display ads worldwide.
๏ Our ad serving solution, CoordinAd, is compatible with most existing solutions
(including DART) and our ad tags are set to pick up only international traffic.
๏ To sign up in our system, you just need to have a talk with us, sign our flexible
and simple contracts and log into our web-based user interface.
๏ Our IT team is at your availability to implement our solution within your site/
ad server.
APIAS is a ready-and-easy-to-use solution.
Technically, we could run ads on your site on the same day that you join APIAS.
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7. TIMELINE
๏ We are ready to launch and finalizing our partnerships: our servers are set up,
our technical solution is developed and we will start running ads within three
months.
๏ We have set up a large number of partnerships with major U.S. publishers and
rep firms all around the world. Due to the risk-free and value creating aspects
of our business, we received very positive feedbacks from media buyers,
advertisers and publishers.
๏ As we want to reach high fill rates from the beginning, we will work with a
selected number of sites to start with and will then quickly expand.
๏ If you want to know more about who we are working with, feel free to contact
us.
๏ We are at your availability to discuss partnership terms and implementation
timeline.
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8. LAST WORD & CONTACT
๏ APIAS is absolutely risk-free and is one step further into assuring the future of
your online business. We enable you to face the internationalization of your
traffic, without leaving quality and revenue aside.
๏ APIAS is a great response to the recovering economy: you can generate revenue
where you never did, everywhere you have traffic coming from, at high CPMs, thus
making up for the revenue losses caused by the crisis.
๏ APIAS is the best solution to monetize your international traffic and the most
flexible one: we will take whatever traffic you have and boost the revenue
generated from it, at no cost, risk or investment.
๏ Contact us to get more details: pauldupuy@actvertising.com/+33623776908 &
jeandupuy@actvertising.com/+33611813429, or www.actvertising.com.
๏ We are at your availability to study any demand and will get back to you as soon
as possible.
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